Pehea ka waiwai o ka ʻoihana Lash?

I kēia mau lā, ʻo ka hoʻohana ʻana i nā mea hoʻonaninani a me nā mea hoʻonaninani e like me nā maka maka i manaʻo ʻia he mea i kēlā me kēia lā a i ʻole ke ʻano, e hana ana i ka ʻoihana lash i kēia manawa. No laila, inā e noʻonoʻo ʻoe i ka loaʻa ʻana o ka ʻoihana lash, e hoʻomau i ka heluhelu ʻana i kēia ʻatikala.

Ua hōʻike ʻia ka ʻikepili o ke ao holoʻokoʻa ʻo ʻAmelika ʻĀkau wale nō ka manaʻo e loaʻahe 36.78 pakeneka ka māhele mākeke ma muli o ka hana ʻana o nā maka i hana ʻia me ka ulu wikiwiki ʻana e 2023 (1). Eia kekahi, ʻaʻole hōʻike ka ʻoihana eyelash i kahi lohi, a inā he mea, ʻaʻole ia. Wahi a Giovanni (2020), i ka makahiki 2017 i hala ma ka US (United States) Market, he $206.4 miliona ke kūʻai ʻana o nā maka maka wahaheʻe. Ma 2018, ua hoʻonui ʻia ma mua o $ 60 miliona me $ 269.7 miliona ma ke kūʻai aku. Ua hōʻike ʻo Grand View Research, Inc. i ka makahiki 2025, e piʻi ana ka mākeke maka maka honua i ka 1.6 biliona kālā ʻAmelika.

Hiki iā ʻoe ke hoʻohana i kēia i kāu pono e hoʻoholo a hōʻoia i ka loaʻa ʻana o kāu ʻoihana lash moeʻuhane ma ke kuʻi ʻana i ka wā e wela ai ka hao.

No laila, inā ʻoe e noʻonoʻo nei i ka waiwai o ka ʻoihana lash i kēia mau lā, ʻo ka ʻikepili i ʻōlelo ʻia ma luna nei e hāʻawi iā ʻoe i kahi manaʻo. ʻO ke koi, ʻoiai ʻo ka nui o nā makeup gurus a me nā influencers ke loaʻa nei ka manaʻo i kēia manawa, no ka mea i ʻōlelo ʻia, ke hoʻonui nui nei i ka manawa.

Eia kekahi, ma waho aʻe o nā mea koʻikoʻi e pono ai ʻoe e noʻonoʻo i ka wā e lele ai i kēia laina o ka ʻoihana, hiki i nā mea ʻē aʻe ke hōʻoia e hoʻolilo ʻoe i kāu ʻoihana lash e like me ka hiki.

Hiki iā ʻoe ke hoʻoholo pehea e hiki ai iā ʻoe ke hōʻoiaʻiʻo e hiki iā ʻoe ke loaʻa kālā me kāu ʻoihana eyelash ma o ka ʻike ʻana i kēia mau mea:

1. Hiki i ka mākeke a me ka kaulana o ka mākeke nui
2. Kumukuai a me na uku
3. Wahi Kūʻai
4. Hoʻolālā a me ke kālepa
5. Ke nānā nei i kāu holomua
6. Nā mea ʻē aʻe

E hoʻāʻo mākou e wāwahi i kēlā mau mea a wehewehe iā lākou me nā kikoʻī.

Hiki i ka mākeke a me ka kaulana o ka mākeke nui

E like me nā ʻoihana ʻē aʻe, ʻo ka ʻoihana lash kahi pilikia e pono e makemake e lawe. A ʻo ka mea e maʻalahi ai ka noʻonoʻo ke ʻike ʻoe ʻaʻole ʻoe e hoʻoweliweli i kahi kaua lapuwale.

ʻO kahi ala e hana ai, ʻo ia ke aʻo e pili ana i ka mākeke a me ka kaulana o ka mākeke nui o ka huahana āu e kūʻai aku nei, i kēia hihia, nā maka.

Wahi a Technavio (2020) i ka Analysis of COVID-19-False Eyelashes Market 2019-2023: Awareness About Eye Makeup to Boost Growth, ke hōʻike nei ka mākeke eyelashes wahaheʻe i ka ulu ʻana o 363.84 miliona US kālā i ka makahiki 2019-2023, e holomua ana ma kahi CAGR o 5% i ka wā wānana. Hōʻike ia ʻoiai ke kūlana paʻakikī a ka maʻi maʻi i lawe mai iā mākou, e ulu mau ana ka ʻoihana lash.

Ma waho aʻe o kēlā, ma muli o ke ʻano o ka maka-maka a me ke ʻano wela i kēia manawa, hoʻolilo nā salons i nā mea hiki ke hāʻawi aku i kā lākou mea kūʻai aku, me nā maka maka. Ke ulu mau nei ka poʻe ʻoihana eyelash kūʻokoʻa a me nā studio, ʻo ia ka mea e hoʻonui nui ʻia ka noi no nā maka maka (1).

Kumukuai a me na uku

I ka hoʻopuka ʻana i nā kumukūʻai o kou mau maka, aia nā kumu like ʻole āu e noʻonoʻo mua ai. E hoʻoholo kēia mau mea i ka nui o ke kumukūʻai o kāu huahana a me nā uku e loaʻa ai.

First, you have to determine the total amount that you spent on materials to make a pair of eyelashes. Eyelashes’ materials can be synthetic, natural silk fibers, or real mink fur; of course, these all have different prices and charges in terms of cost and labor (Sarah, 2017). It also varies according to the thickness and length of the product. Other than that, the types of machinery rented or used are also on the list of expenses determining your product’s final retail price.

ʻO ka maikaʻi a me ka nui kekahi mau mea hoʻoholo intangible ʻē aʻe. E hoʻomanaʻo i ke kānāwai kumu waiwai o ka noi a me ka lako. Inā kiʻekiʻe ke kauoha ma nā maka maka, hiki iā ʻoe ke hoʻonui i kāu waiwai.

E hoʻi mau i kāu hoʻolālā pāʻoihana a i ʻole ka palapala ʻāina a hōʻano hou i kāu hoʻokaʻawale kālā, inā pono, no ka mea e kōkua kēia iā ʻoe e nānā i kāu holomua a me nā pahuhopu. No laila, he mea nui e kākau i nā neʻe a pau āu e hana ai mai kēia manawa.

Wahi Kūʻai

I kēia mau lā, ʻoi aku ka maʻalahi o ka poʻe e kūʻai aku ma ka pūnaewele ma mua o ke kipa ʻana i nā hale kūʻai maoli. ʻO ka mea nui loa i kēia manawa ua hoʻopilikia ka maʻi maʻi i kā mākou nani o ka roaming manuahi a me nā hale kūʻai.

Ma muli o kēia kumu, hiki mai nā pūnaewele a me nā pūnaewele pūnaewele i ka hana i kāu ʻoihana lash.

Wahi a Carney (2021), hiki ke kūʻai ʻia kahi pūnaewele i hana ʻia ma kahi o $5000, akā hiki iā ʻoe ke hana mau iā DIY (Do It Yourself) me nā pūnaewele e like me Wix a me Squarespace no $ 12 a i $ 13 i kēlā me kēia mahina. Hiki ke loli ma muli o nā kumu like ʻole e like me nā palapala hōʻoia, ʻike, a me nā mea hou aku (Hiki iā ʻoe ke nānā i ka papa inoa ma aneʻiʻEhia ke kumu kūʻai maʻamau o ke kūkulu ʻana i kahi pūnaewele?) (9).

ʻO kahi koho ʻē aʻe ʻaʻole paha e uku iā ʻoe akā ʻo ka manawa a me ka hoʻolaha ʻana iā ʻoe iho ma ka hoʻohana ʻana i kāu mau moʻokāki kaiapili like ʻole. Hiki iā ʻoe ke kau i kāu huahana a kākoʻo iā lākou ma kāu Instagram, Facebook, Twitter, etc.

Hoʻolālā a me ke kālepa

E like me kā lākou e ʻōlelo nei, he piliwaiwai ka ʻoihana, no laila pono ʻoe e hōʻoia i kāu hoʻolālā pāʻani e loaʻa ai ka lanakila, ʻo ia hoʻi ka waiwai ʻoihana. ʻO ka hoʻolālā maikaʻi ʻana i nā hoʻolālā like ʻole i ka lawelawe ʻana a me ke kūʻai aku ʻana i kāu huahana hiki ke hoʻopili i nā kumu he nui i ka ulu ʻana o kāu hui eyelash.

ʻO kahi ʻenehana i hoʻopaʻa ʻia e kōkua paha iā ʻoe e hoʻowalewale i nā mea kūʻai hoihoi loa i ka mākeke.

ʻO kekahi māhele o nā mea kūʻai aku a mākou e nānā nei he poʻe ʻōpio a me nā millennials e noho nei a maʻa i ka honua kikohoʻe. Hiki ke hoʻokō ʻia kēia hoʻolālā kikoʻī ma o ka loaʻa ʻana o kahi influencer i kahi loiloi huahana ma ka hoʻouna ʻana iā lākou i kāu mau mea no ka mea ua hoʻohana ʻia nā fandoms a i ʻole nā ​​hui fan i mea hoʻokipa no nā ʻoihana i kēia mau lā, ʻoi aku ma waena o kēia mau makahiki.

ʻO kahi hoʻolālā ʻē aʻe āu e hoʻohana ai ʻo ka nānā ʻana i kāu poʻe hālāwai a me nā ʻano hou loa i kēia mau lā. Hiki iā ʻoe ke nānā iā LashiaAustralie (2021) no ka ʻO nā hiʻohiʻona maka no 2021 a e hoʻomau iā ʻoe iho i ka noi ma ka mākeke i hiki iā ʻoe ke holo i ke kai.

Discounts, package deals, sales, and idol or artist endorsements are also timeless techniques of selling. As mentioned above, fanfare gaming in the market is intense, especially if the endorser has strong and established fans who always go all out to support their favorites’ endorsements.

ʻO ka mea hope loa, e hōʻoia mau i loaʻa iā ʻoe kahi kālā kūʻai kaulike a i hoʻokaʻawale maikaʻi ʻia e loaʻa ai kekahi kālā. Wahi a Alton (2015), aia 7 mau ala e hiki ai iā ʻoe ke mālama i kāu kālā kālepa. ʻO kēia nā:

1. E hoʻopau i nā ʻōpala e hoʻolilo iā ʻoe i ke kālā i kēlā me kēia mahina akā ʻaʻole e hoʻopuka i kekahi kūʻai.
2. E hōʻalo i ka hana ʻana i nā hewa kūʻai aku e like me kāu e hiki ai ma ka hoʻolimalima ʻana i nā poʻe kūpono no kāu hui kūʻai.
3. E hoʻohana i ka ʻike e kūʻai aku ai iā ʻoe ma mua o ka hana ʻana. Akā, hiki iā ʻoe ke hoʻoponopono a hoʻomaikaʻi i nā mea i loaʻa i mea e ʻoi aku ka maikaʻi.
4. E noʻonoʻo i ka nui o kāu nui hoʻolaha. ʻAʻole ʻokoʻa ka nui o ke kūʻai pono ʻana.
5. E hoʻohana maikaʻi loa i nā kumuwaiwai i loaʻa iā ʻoe he 0% uku.
6. E kau i kou noonoo i ka hoohuli ana.
7. Hiki iā ʻoe ke noʻonoʻo i ka outsourcing a me ka hoʻolimalima ʻana ma waho o ka limahana o kāu ʻoihana. E like me nā mea kākau moʻomanaʻo blog a i ʻole nā ​​​​mana hoʻokele kaiapili e kākoʻo a hoʻolaha i kāu huahana ma nā ʻano pūnaewele media like ʻole.

ʻAʻole ikaika ka hoʻolālā kūʻai aku, he ʻano wai ia a pono e hele e like me ke kahe o ka makemake o ka mākeke, no laila e hōʻoia e hiki iā ʻoe ke hoʻomau i kēia mau hoʻololi a ulu mau.

Ke nānā nei i kāu holomua

ʻO ka mālama ʻana i kāu mau koina a me ka hoʻopaʻa ʻana i kāu loaʻa kālā e kōkua iā ʻoe e ʻike i kāu holomua a hiki i kēia manawa, me ka loaʻa a me ka nalowale o kāu ʻoihana maka.

Pono ʻoe e ʻike ʻaʻole i hoʻonohonoho ʻia nā hoʻolālā ʻoihana i ka pōhaku i hiki ʻole ke hoʻololi ʻia. Hiki i kāu nānā ke kōkua iā ʻoe e ʻike i nā mea e hana ana i kou makemake a me nā mea ʻaʻole (5). E hāʻawi iā ʻoe i kahi ʻike i nā mea e pono ai ke hoʻoponopono a hoʻololi i kāu mau hoʻolālā a me ka lawelawe ʻana i ka ʻoihana.

Nā mea ʻē aʻe

Nui nā mea e hiki ai iā ʻoe ke hana i mea e loaʻa ai ka waiwai o kou maka maka ʻaʻole mākou i hoʻoponopono piha i luna, e like me:

• ʻO ke ʻano a i ʻole ke kahe o kāu ʻoihana
• E aʻo e pili ana i kāu mau mea hoʻokūkū e hana i nā ʻenehana kūʻai kūʻokoʻa
• Hoʻolimalima i nā kānaka kūpono
• Kūkulu i nā pilina a me nā pilina

ʻOiai koʻikoʻi i kēlā me kēia ʻoihana, ʻaʻole ʻokoʻa kēia mau mea i ka hana like ʻana no kēlā me kēia. ʻAʻole kūpono ka nui i nā mea āpau, no laila e manaʻo i kahi tweaking ma ʻaneʻi a ma laila e kūpono ai iā ʻoe a me kāu ʻoihana. Ma muli wale nō o ka hana ʻana iā John, ʻaʻole ia e manaʻo e hana pū kekahi iā Jane.

Hopena

Pehea ʻoe e loaʻa ai ka loaʻa kālā mai kāu ʻoihana lash e hilinaʻi i kāu kaʻa a me ka hoʻomau ʻana e hoʻolilo iā ia i mea e loaʻa ai ka loaʻa kālā, akā ʻaʻole ia e hoʻopau wale me kāu mau pahuhopu. Pono ʻoe e noʻonoʻo i kekahi mau kumu a hana i kekahi noiʻi i mea e holomua ai, e like me kekahi o nā mea i kūkākūkā ʻia ma luna.