Ua ʻike anei ʻoe i ke ala ʻana i kekahi lā, e kau ana i kou mau maka maka wahaheʻe, a kahaha, “He aha inā e hoʻomaka wau i kaʻu ʻoihana maka?” Inā ʻae, no ʻoe kēia ʻatikala.
Inā makemake ʻoe e hoʻomaka i kāu ʻoihana eyelash kūleʻa. I kēlā hihia, eia kekahi o nā mea nui e pono ai ʻoe e noʻonoʻo:
- E ʻike i kāu mākeke a me ka helu kanaka
- E ʻike i kāu hōʻailona
- E hoʻomākaukau i kāu hoʻolālā ʻoihana a me kāu kālā
- E hoʻolālā i ke ʻano o kāu ʻoihana
- E ʻike i kāu mau mea hoʻokūkū
- E ʻimi i kahi kūpono e kūʻai aku ai
- E hoʻopaʻa inoa i kāu ʻoihana
- E kūkulu i nā pūnaewele kūhelu a me nā hotline no nā nīnau a nā mea kūʻai aku a me ke ʻano uku
ʻO ka hoʻomaka ʻana i kāu ʻoihana eyelash ʻaʻole ia he hele wāwae i ka paka. Pono ka hoʻolālā akahele a koʻikoʻi, e like me nā ʻoihana ʻē aʻe. ʻAʻole mākou makemake e wehe i kahi ʻoihana me ka manaʻolana ʻole he nui ia i kekahi lā. No laila, e noʻonoʻo pono ʻoe i kēlā me kēia kaʻina.
Ma lalo iho nei, e ʻimi ana mākou i ka hohonu o kēia mau mea, a e aʻo i ka mea nui o kēlā me kēia o lākou no ka hoʻomaka ʻana i kahi ʻoihana maka.
Makeke a me Demographics
ʻO kēlā me kēia kumu i loaʻa iā ʻoe, inā pilikino paha, ma ka mana, a i ʻole ka hoʻoikaika ʻana, e hoʻomaka i kāu ʻoihana maka, he mea koʻikoʻi ia e ʻike i ka mea āu e kūʻai aku nei i kēia ʻoihana a me nā huahana.
Ma mua o ka lele ʻana i kāu mau hoʻolālā he ʻoiaʻiʻo, e hana mua i ka noiʻi. ʻO wai kāu mau mea kūʻai? He aha kāu e hoʻolālā nei e lawelawe? E hoʻolilo ʻoe i kēia no ka mākeke kūloko wale nō, a i ʻole ke hoʻolālā nei ʻoe e hana i kēia ma ke ao holoʻokoʻa? He aha nā makahiki o ka mākeke maikaʻi loa o kēia huahana?
Wahi aʻO Tachavio, 2019, ʻo nā wahine ʻōpio a waiwai a me nā millennials ka hapa nui o nā pahuhopu o ka ʻoihana eyelashes wahaheʻe. Ke hopohopo nei lākou i ko lākou helehelena a me ke ʻano o ko lākou hōʻike ʻana i ko lākou helehelena.
Hiki iā ʻoe ke loaʻa i kāu mau pane i kēia ma ka ʻimi ʻana ma ka pūnaewele no nā helu helu a i ʻole ka nānā ʻana i kou wahi kūloko (Ka noiʻi mākeke a me ka hoʻokūkū hoʻokūkū). Hiki paha iā ʻoe ke heluhelu i nā noiʻi ma ka pūnaewele e pili ana i kēia mau makahiki e makemake ai i kā lākou mau maka e ʻike i ke ʻano o ka mākeke hoʻolālā e ʻoi aku ka maikaʻi iā lākou.
Kapa inoa i kou Brand
I ka ʻoihana, ʻo kekahi o nā ala maikaʻi loa e hoʻomanaʻo ʻia ma o ke ʻano kūʻokoʻa o kāu inoa inoa.
E koho i kahi hōʻailona e hiki ai i kāu mea kūʻai ke hoʻomanaʻo maʻalahi akā ʻokoʻa loa mai nā mea ʻē aʻe. Hiki i kahi hōʻailona ke hoʻokaʻawale iā ʻoe mai kāu mau mea hoʻokūkū a ʻo ia paha ke kumu e kū ai ʻoe i waena o nā mea ʻē aʻe. E like me LV no Louis Vuitton a i ʻole D&G no Dolce a me Gabbana, hiki iā ʻoe ke paʻi pū.
Ma waho aʻe o kēlā, pono ʻoe e hōʻoia ʻaʻole i lawe ʻia kāu hōʻailona ma ke kānāwai a i ʻole nā hui ʻē aʻe. A i ʻole, paʻa paha ʻoe i ka hoʻopiʻi kope a me ka plagiarism i ka wā e hiki mai ana, a ʻaʻole mākou makemake i kēlā.
E like me kā mākou makemake e ʻike ʻia kā mākou brand a me ka ʻoihana maka, makemake mākou e hōʻoia i ka holo pono a me ka maikaʻi. ʻO ka pale ʻana i nā ʻimi kānāwai kekahi ala e hana ai pēlā.
Hoʻolālā ʻoihana a me nā kālā
Inā loaʻa i nā hale hoʻolālā kahi hoʻolālā, loaʻa i kahi ʻoihana nā hoʻolālā ʻoihana.
ʻO ka hoʻolālā pāʻoihana e lilo i alakaʻi a me ka palapala 'āina no ka hoʻomaka, ka holo ʻana, a me ka mālama ʻana i kāu ʻoihana (Kākau i kāu hoʻolālā pāʻoihana).
ʻO kahi palapala ʻoihana me nā hana kūpono a me nā ʻanuʻu e hoʻomaopopo i ka hui o kāu mau moemoeā.
Inā loaʻa iā mākou kahi pahuhopu, ʻoiaʻiʻo, aia ka hana paʻakikī.
ʻAʻole hiki iā mākou ke ʻimi wale i kahi kukui kupua a hana i kahi genie aloha e hoʻokō i kā mākou mau moeʻuhane ma ka hamo ʻana e like me Aladdin.
He pilikia ka hana ʻana i ka ʻoihana. No ka hoʻopau ʻole i kou manawa e hana ai i kahi mea ʻole, pono e hana i kahi hoʻolālā ʻoihana koʻikoʻi. E hōʻike iā ʻoe i nā pūlāwai a me nā pilikia, e like me nā mea e pono ai no ka huahana, ke kumukūʻai ʻāpana, ka loaʻa kālā a me nā lilo i manaʻo ʻia, nā ala kūʻai aku, nā kumukūʻai e pono ai no ke kūʻai. Ke kumu kūʻai. Nā kumu ʻē aʻe, etc.
Inā ʻoe e hana pono i kāu hoʻolālā ʻoihana a me ka hoʻoikaika nui ʻana, hiki iā ia ke huki i nā mea hoʻopukapuka e hiki mai ana (Kākau i kāu hoʻolālā pāʻoihana).
E hoʻolālā i ke ʻano o kāu ʻoihana
Ma waho aʻe o ka hoʻolālā ʻoihana, he mea nui hoʻi e ʻike i ke ʻano a me ka hoʻolālā ʻana o kāu ʻoihana maka a me ka hana. E kōkua ia iā ʻoe e mālama a hoʻonohonoho i nā mea e pono ai e hana a hoʻololi ʻia i nā mea ʻike a me nā mea ʻike ʻole e pili ana i kāu ʻoihana. Loaʻa ia i ka hana, ka waihona kālā, a me ke kahe kumu kūʻai o kāu huahana i hāʻawi ʻia.
Nā Pūnaewele
As the Art of War by Sun Tzu said, “The best strategy in war is to defeat your enemy without ever fighting them.” Learn about your competitors. Check what they are offering(), their available products and designated prices for each, the materials they use, promos and gimmicks to attract buyers, etc.
Try to come up with your elements instead of just copying whatever they have in store. Try to answer the question “why they should choose you?” while developing your tactics to develop something uniquely yours.
ʻOi aku ka maikaʻi e hāʻawi pū ʻoe i kahi mea i ʻike ʻole ʻia ma mua, kahi mea e hiki ai i nā poʻe ke ʻimi a pili pū me kou ʻano. ʻO nā hiʻohiʻona maʻamau nā kaha ʻōmaʻomaʻo i ka lole Gucci a i ʻole ka siliki melemele a ʻeleʻele o Versace. E hoʻokaʻawale iā ʻoe mai nā mea ʻē aʻe.
Ma waho aʻe o kēlā, ʻo nā mea i hoʻohana ʻia i kāu huahana hiki ke lilo i mea kaua e ace i waena o kāu mau hoʻokūkū. I kekahi manawa, ʻo ia ke kumukūʻai e lawelawe nei ma ke ʻano he pied piper o ka ʻoihana a me ka maikaʻi a me ka nani nani. ʻO ka hapa nui o kēia lā, hoʻolaha nā mea kūʻai aku i nā mea a lākou e ʻike ai i ka nani a maikaʻi paha ma kā lākou moʻokāki kaiapili, hiki ke lilo i kāu promo manuahi pū kekahi.
Kahi ʻoihana maikaʻi loa
ʻAʻole mākou makemake e hoʻokomo i kā mākou ʻoihana ma waena o kahi e ʻike ʻole ai kekahi a i ʻole kahi wahi i paʻa loa i hiki ʻole i nā kānaka ke ʻimi. No laila, koho i kahi i ʻike maʻalahi a hiki i ka lehulehu akā ʻo ia ka wahi maikaʻi loa e pale aku ai i ka uhi ʻia. E ʻike pono i kāu mea kūʻai aku ʻoiai ʻo lākou ke kumu helu hoʻokahi e hōʻoia ai i kāu ʻoihana i ka wā e hiki mai ana.
Ma waho aʻe o kēlā, ʻoi aku ka maikaʻi e noʻonoʻo i ka ʻauhau, ka hoʻolimalima, a me nā mea hoʻoholo ʻē aʻe e pili ana i kēia mau mea (E koho i kāu wahi ʻoihana). He helu kēlā me kēia peni, a ʻaʻole mākou makemake e hoʻopau iā ia ma luna o nā uku kālā obligatory me ka ʻole o ka hōʻoia ʻana e loaʻa iā mākou kekahi mea waiwai ma ka hoʻihoʻi.
ʻO ka hope, e kōkua inā noʻonoʻo ʻoe e hoʻonohonoho i kahi hale kūʻai kino, hale kūʻai pūnaewele, a i ʻole nā mea ʻelua, no ka mea he ʻokoʻa nā koi kumu.
Nā kānāwai a me ke kākau inoa ʻana
ʻAʻole mākou makemake e holo i kahi ʻoihana kūʻokoʻa i kēia manawa, ʻeā?
Make sure that you register your brand and business. Registering your business means getting permission to operate, trade and purchase, pay taxes, and make sure you are not copying other brands’ names. Licenses and other legal documents that prove your ownership can also protect your brand and business(E hoʻopaʻa inoa i kāu ʻoihana).
ʻIkepili Hoʻokaʻaʻike a me nā Paena Pūnaewele
No ka mea ke noho nei mākou i kahi makahiki kikohoʻe, pono e hoʻomau kā mākou ʻoihana maka. ʻAʻole pono e kaupalena ʻia kā mākou ʻike pili i nā helu kelepona e like me ka wā kahiko.
I kēia mau lā, ua manaʻo ʻia ke kelepona, ka leka uila ʻoihana, ka pūnaewele, Instagram, Facebook, Twitter, a me nā mea ʻē aʻe he nui i mea e hoʻopili ai i ka lawelawe lawelawe a me kahi hoʻolālā kūʻai.
ʻO ka mea nui, e like me ka mea i ʻōlelo ʻia ma luna nei, ʻo ka hapa nui o kāu mau mea kūʻai aku e hiki mai ana mai kahi hanauna kahi e hilinaʻi nui ai ka kamaʻilio ʻana ma nā kahawai i ʻōlelo ʻia. He kūpono wale nō iā mākou e hoʻomau, i ʻole e mamao loa mākou ma hope o nā ʻano.
E like me kēlā, ʻoi aku ka maikaʻi o ka hoʻolimalima ʻana i kahi loea i ka lawelawe ʻana i nā hotline o kāu mea kūʻai aku a me ka pūnaewele.
Uku Uku
Some businesses often neglect the importance of the available paying methods for their business. Trust me, I know. Have you experienced ordering a product online that says “we ship worldwide” but only has local banks as a paying method? It’s frustrating, isn’t it? It can be not very encouraging too.
He mea koʻikoʻi ka hoʻoholo ʻana inā e kūʻai ʻia kāu huahana ma ka pūnaewele. Loaʻa ia i ka wehe ʻana i ka uku honua a me nā lawelawe hoʻouna. A inā koho ʻoe e hana pēlā, e hōʻoia ʻoe e hāʻawi iā lākou i nā koho e hōʻoiaʻiʻo i nā hana maʻalahi a ʻoluʻolu.
ʻO kekahi o nā ala like ʻole hiki iā ʻoe ke hoʻolauna i kāu mea kūʻai aku ʻo PayPal, Payoneer, Visa, debit a me nā kāleka hōʻaiʻē, Wise bank transfer, a me nā mea hou aku. E hoʻopakele iā lākou i ka pilikia a e paipai iā lākou e kūʻai hou.
ʻO kēia kekahi o nā mea koʻikoʻi āu e noʻonoʻo ai e haʻalele me kāu ʻoihana eyelash kūleʻa hope loa. Aia kekahi mau kumu ʻē aʻe:
- Loaʻa i nā mea
- Nā kumukūʻai kūʻai nui a me nā mea kūʻai aku no nā lako a me nā mea
- ʻO nā limahana a me nā limahana
Hopena
Ma luna, wehe mākou i kekahi o nā nīnau e hoʻopiʻi paha i kou noʻonoʻo i ka hoʻomaka ʻana i kāu ʻoihana maka. E hoʻomanaʻo e hoʻokō i nā moeʻuhane. Hiki ke kōkua inā noʻonoʻo ʻoe i kekahi mau mea e hāʻawi iā ia i ka wā e hiki mai ana a mālama i nā mea kūʻai kūpaʻa i ka wā lōʻihi.
Kuhikuhi:
- Kākau i kāu hoʻolālā pāʻoihana (kiʻi ʻia mai https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan, 2021)
- E koho i kāu wahi ʻoihana (kiʻi ʻia mai https://www.sba.gov/business-guide/launch-your-business/pick-your-business-location, 2021)
- Global Fake Eyelashes Market 2019-2023 Introduction of Customizable False Eyelashes to Boost Growth | Technavio (kiʻi ʻia mai https://apnews.com/press-release/pr-businesswire/15f742d905754dad83651fb7257011a3, 2019)
- E hoʻopaʻa inoa i kāu ʻoihana (kiʻi ʻia mai https://www.sba.gov/business-guide/launch-your-business/register-your-business, 2021)
