Niaj hnub no, hnav cov khoom siv tshuaj pleev ib ce thiab cov khoom siv xws li cov plaub muag yog suav tias yog ib qho khoom siv niaj hnub los yog trendy, ua rau cov lag luam lash kub tam sim no. Yog li, yog tias koj xav paub ntau npaum li cas kev lag luam lash tuaj yeem ua tau, txuas ntxiv nyeem cov kab lus no.
Cov ntaub ntawv thoob ntiaj teb tau hais tias North America ib leeg cia siab tias yuav muajib 36,78 Kev sib koom ua lag luam vim kev tsim cov plaub muag xuas tes ua nrog kev cia siab tias yuav loj hlob sai los ntawm 2023 (1). Tsis tas li ntawd, kev lag luam plaub muag tsis pom kev qeeb qeeb, thiab yog tias muaj dab tsi, nws yog qhov tsis sib xws. Raws li Giovanni (2020), xyoo 2017 hauv Tebchaws Meskas (Tebchaws Asmeskas) Kev Lag Luam, cov plaub muag cuav muaj kwv yees li $ 206.4 lab hauv kev muag khoom. Hauv 2018, nws tau nce ntau dua $ 60 lab nrog $ 269.7 lab hauv kev muag khoom. Grand View Research, Inc. tau tshaj tawm tias los ntawm 2025, lub lag luam plaub muag thoob ntiaj teb yuav ncav cuag 1.6 billion US dollars.
Koj tuaj yeem siv qhov no rau koj qhov kom zoo dua los txiav txim siab thiab xyuas kom meej tias koj tau txais txiaj ntsig los ntawm koj txoj kev npau suav lash lag luam los ntawm kev tawm tsam thaum hlau kub.
Yog li, yog tias koj xav paub ntau npaum li cas cov lag luam lash muaj txiaj ntsig niaj hnub no, cov ntaub ntawv hais saum toj no yuav muab rau koj lub tswv yim. Qhov kev thov, tshwj xeeb tshaj yog vim muaj ntau tus neeg pleev kob thiab cov neeg muaj kev cuam tshuam tau txais kev mloog tam sim no, rau cov khoom siv tau hais tias, tau nce ntau dua lub sijhawm.
Tsis tas li ntawd, ib sab ntawm cov teeb meem tseem ceeb koj yuav tsum xav txog thaum pib ntawm txoj kev lag luam no, lwm yam tuaj yeem ua kom ntseeg tau tias koj ua rau koj cov lag luam lash muaj txiaj ntsig ntau li ntau tau.
Koj tuaj yeem txiav txim siab seb koj tuaj yeem lav tias koj tuaj yeem tau txais txiaj ntsig nrog koj lub lag luam plaub muag los ntawm kev paub txog cov hauv qab no:
- Kev Ua Lag Luam Muaj Peev Xwm thiab Kev Ua Lag Luam Tseem Ceeb
- Tus nqi khoom thiab nqi
- Qhov chaw muag khoom
- Strategy thiab Marketing
- Saib xyuas koj qhov kev nce qib
- Lwm yam Factors
Peb yuav sim rhuav tshem cov ntawd thiab nthuav tawm nrog cov ntsiab lus.
Kev Ua Lag Luam Muaj Peev Xwm thiab Kev Ua Lag Luam Tseem Ceeb
Ib yam li lwm yam lag luam, lash lag luam yog ib qho kev pheej hmoo uas yuav tsum tau kam ua. Thiab qhov uas yooj yim rau lub siab tshaj plaws yog thaum koj paub tias koj tsis muaj kev pheej hmoo rau kev sib ntaus sib tua futile.
Ib txoj hauv kev ua qhov no yog kawm txog kev ua lag luam muaj peev xwm thiab kev lag luam tseem ceeb ntawm cov khoom koj muag, qhov no, cov plaub muag.
Raws li Technavio (2020) hauv Kev Ntsuam Xyuas ntawm COVID-19-False Eyelashes Kev Lag Luam 2019-2023: Kev Paub Txog Qhov Muag pleev kom txhawb kev loj hlob, kev lag luam plaub muag cuav tseem qhia txog kev loj hlob ntawm 363.84 lab US las hauv 2019-2023, nce ntawm CAGR ntawm 5% lub sijhawm. Nws qhia tau hais tias txawm tias muaj teeb meem nyuaj uas tus kabmob kis tau coj peb los, kev lag luam lash tseem vam meej.
Ib cag ntawm qhov ntawd, vim qhov muag pleev xim thiab zam tau kub tam sim no, cov khw muag khoom nqis peev hauv cov khoom siv uas lawv tuaj yeem muab rau lawv cov neeg siv khoom, suav nrog cov plaub muag. Cov kws tshaj lij plaub muag ywj pheej thiab cov studios niaj hnub loj hlob tsis tu ncua, uas txhais tau hais tias qhov kev thov rau cov plaub muag yuav nce siab (1).
Tus nqi khoom thiab nqi
When putting out the prices of your eyelashes, there are various factors that you should consider first. These factors will decide how much your product will cost and what charges there will be.
First, you have to determine the total amount that you spent on materials to make a pair of eyelashes. Eyelashes’ materials can be synthetic, natural silk fibers, or real mink fur; of course, these all have different prices and charges in terms of cost and labor (Sarah, 2017). It also varies according to the thickness and length of the product. Other than that, the types of machinery rented or used are also on the list of expenses determining your product’s final retail price.
Qhov zoo thiab qhov ntau kuj tseem yog lwm yam kev txiav txim siab tsis muaj tseeb. Nco ntsoov txoj cai kev lag luam yooj yim ntawm kev thov thiab kev muab khoom. Yog tias qhov kev txiav txim ntawm cov plaub muag siab, koj tuaj yeem nce koj tus nqi.
Nco ntsoov rov qab mus rau koj txoj kev npaj ua lag luam lossis daim ntawv qhia thiab hloov kho koj cov peev nyiaj faib, yog tias tsim nyog, vim qhov no yuav pab koj taug qab koj qhov kev nce qib thiab cov hom phiaj. Yog li, nws yog ib qho tseem ceeb uas yuav tsum tau sau tag nrho cov kev txav uas koj yuav tau coj los ntawm tam sim no.
Qhov chaw muag khoom
Niaj hnub no, tib neeg zoo li pom tias nws yooj yim dua rau kev yuav khoom hauv online dua li mus xyuas cov chaw tsim khoom. Tshwj xeeb tshaj yog tam sim no hais tias kev sib kis tau cuam tshuam rau peb cov khoom kim heev ntawm kev mus ncig dawb thiab khw muag khoom ntau.
Vim li no, cov vev xaib thiab online platforms tuaj yeem ua ke hauv kev khiav koj cov lag luam lash.
Raws li Carney (2021), lub vev xaib kev cai tsim tuaj yeem raug nqi ib ncig $ 5000, tab sis koj tuaj yeem ua DIY (Ua Koj Tus Kheej) nrog cov chaw xws li Wix thiab Squarespace tsuas yog $ 12 txog $ 13 toj ib hlis. Nws tseem tuaj yeem hloov pauv nyob ntawm ntau yam xws li daim ntawv pov thawj, cov ntsiab lus, thiab lwm yam (Koj tuaj yeem tshawb xyuas cov npe ntawm noYuav Tsim Ib Lub Vev Xaib Ntau npaum li cas feem ntau raug nqi?) (9).
Lwm qhov kev xaiv uas tej zaum yuav raug nqi koj tsis muaj dab tsi tab sis lub sijhawm thiab kev txhawb nqa tus kheej yog los ntawm kev siv koj cov nyiaj sib txawv hauv social media. Koj tuaj yeem tshaj tawm koj cov khoom thiab pom zoo rau lawv ntawm koj li Instagram, Facebook, Twitter, thiab lwm yam.
Strategy thiab Marketing
As they say, business is a gamble, so you need to make sure that you have your game plan to attain victory, which means business profit. Careful planning of the different strategies in handling and marketing your products can impact many factors in the flourishing of your eyelash company.
A targeted technique will most probably help you lure the most interested customers in the market.
One sector of customers we are looking at is teenagers and millennials who live and are accustomed to the digital world. This particular strategy can be executed by having an influencer do a product review by sending them your items since fandoms or fan clubs are used as a fanfare for businesses nowadays, especially among this age group.
Lwm lub tswv yim uas koj tuaj yeem siv yog los saib xyuas koj cov neeg tuaj saib thiab cov ncauj lus tshiab uas lawv nyob rau hnub no. Koj tuaj yeem tshawb xyuas LashiaAustralie (2021) rau Cov plaub muag Trends rau 2021 thiab ua kom koj tus kheej hloov kho tshiab ntawm kev xav tau ntawm kev lag luam kom koj tuaj yeem caij nkoj nrog.
Discounts, package deals, sales, and idol or artist endorsements are also timeless techniques of selling. As mentioned above, fanfare gaming in the market is intense, especially if the endorser has strong and established fans who always go all out to support their favorites’ endorsements.
Thaum kawg, nco ntsoov xyuas kom koj muaj kev sib npaug thiab kev faib nyiaj txiag zoo uas ua rau cov nyiaj tau los. Raws li Alton (2015), muaj 7 txoj hauv kev uas koj tuaj yeem txuag tau ntawm koj cov peev nyiaj lag luam. Cov no yog:
- Tshem tawm cov khoom pov tseg uas raug nqi koj nyiaj txhua hli tab sis tsis tsim kom muaj kev muag khoom.
- Tsis txhob ua yuam kev ua lag luam ntau npaum li koj ua tau los ntawm kev ntiav cov neeg ncaj ncees rau koj pab neeg ua lag luam.
- Siv cov ntsiab lus uas coj kev muag khoom rau koj es tsis txhob ua ib qho. Hloov chaw, koj tuaj yeem hloov kho thiab txhim kho cov uas twb muaj lawm kom ua rau lawv zoo dua.
- Xav txog qhov loj ntawm koj qhov kev tshaj tawm. Qhov loj me tsis cia li txhais tau tias muag zoo.
- Ua kom tshaj tawm ntawm cov peev txheej uas them koj tus nqi 0%.
- Cia koj saib rau qhov hloov dua siab tshiab.
- Koj tuaj yeem xav txog outsourcing thiab ntiav sab nraum koj lub tuam txhab cov neeg ua haujlwm. Xws li cov kws sau ntawv blog lossis cov thawj coj hauv social media kom pom zoo thiab tshaj tawm koj cov khoom ntawm ntau lub vev xaib sib tham.
Kev lag luam tawm tswv yim tsis yog lub zog zoo li qub, nws yog dej me ntsis thiab yuav tsum ua raws li qhov kev xav tau ntawm kev lag luam, yog li xyuas kom koj tuaj yeem ua raws li cov kev hloov pauv no thiab hloov mus tas li.
Saib xyuas koj qhov kev nce qib
Khaws tabs ntawm koj cov nuj nqis thiab sau koj cov nyiaj tau los yuav pab koj pom koj qhov kev nce qib kom deb li deb, suav nrog qhov nce thiab poob ntawm koj lub lag luam plaub muag.
Koj yuav tsum paub tias cov phiaj xwm kev lag luam tsis tau teeb tsa hauv pob zeb kom tsis txhob kov thiab hloov tsis tau. Koj qhov kev saib xyuas tuaj yeem pab koj pom cov khoom ua haujlwm raws li koj nyiam thiab yam tsis yog (5). Nws yuav ua rau koj nkag siab txog yam xav tau kev kho dua tshiab thiab hloov pauv hauv koj cov tswv yim thiab kev lag luam.
Lwm yam Factors
There are a lot of things you can do to make your eyelash profitable that we did not fully tackle above, such as:
- Structure or flow of your business
- Learning about your competitors to create unique selling techniques
- Hiring the right people
- Building connections and partnerships
Although vital in any business, these factors don’t automatically mean that it work the same way for everyone. One size doesn’t fit all, so expect some tweaking here and there to make it best suited for you and your business. Just because it works for John doesn’t mean it will work for Jane too.
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How you can profit from your lash business relies on your drive and persistence to make it an income-generating one, but it doesn’t simply end with your goal-driven aspirations. You should consider some factors and do some research to make it a successful one, just like some of the things discussed above.
