Masiku ano, kuvala zodzikongoletsera ndi zinthu zina monga ma eyelashes kumatengedwa ngati chinthu chatsiku ndi tsiku kapena chamakono, zomwe zimapangitsa kuti bizinesi ya lash ikhale yotentha pompano. Chifukwa chake, ngati mungadabwe kuti bizinesi yanji ingakhale yopindulitsa bwanji, pitilizani kuwerenga nkhaniyi.
Deta padziko lonse lapansi inanena kuti North America yokha ikuyembekeza kukhala nayondi 36.78 %. gawo lamsika chifukwa chopanga ma eyelashes opangidwa ndi manja omwe akuyembekezeka kukula mwachangu pofika 2023 (1). Kuphatikiza apo, bizinesi ya eyelash sikuwonetsa kuchedwetsa, ndipo ngati kuli kosiyana, ndikosiyana. Malinga ndi Giovanni (2020), 2017 yapitayi ku US (United States) Market, eyelashes zabodza anali ndi pafupifupi $206.4 miliyoni pakugulitsa. Mu 2018, idakwera ndi $60 miliyoni ndikugulitsa $269.7 miliyoni. Grand View Research, Inc. inanena kuti pofika chaka cha 2025, msika wapadziko lonse wa nsidze ufikira $ 1.6 biliyoni yaku US.
Mutha kugwiritsa ntchito izi kuti mupindule kuti muwone ndikuwonetsetsa kuti mumapindula ndi bizinesi yanu yamaloto pomenya chitsulo chikatentha.
Chifukwa chake, ngati mukuganiza kuti bizinesi yamtunduwu ndi yopindulitsa bwanji masiku ano, zomwe tafotokozazi zikupatsani lingaliro. Kufunika, makamaka popeza ambiri opanga zodzoladzola ndi osonkhezera akuyamba chidwi pakali pano, pazowonjezera zomwe zanenedwazo, zikuchulukirachulukira pakapita nthawi.
Kuphatikiza apo, kupatula zinthu zofunika kwambiri zomwe muyenera kuziganizira mukamalumphira mu bizinesi iyi, zinthu zina zitha kuwonetsetsa kuti mumapangitsa bizinesi yanu kukhala yopindulitsa momwe mungathere.
Mutha kudziwa momwe mungatsimikizire kuti mungapindule ndi bizinesi yanu ya eyelash podziwa izi:
- Kuthekera Kwamsika ndi Kutchuka Kwamsika Waukulu
- Mtengo Wogulitsa ndi Zolipiritsa
- Malo Ogulitsa
- Njira ndi Kutsatsa
- Kuyang'anira Kayendetsedwe Kanu
- Zinthu Zina
Tidzayesa kuphwanya izi ndikuzifotokozera mwatsatanetsatane.
Kuthekera Kwamsika ndi Kutchuka Kwamsika Waukulu
Monga bizinesi ina iliyonse, bizinesi yachiwopsezo ndi chiopsezo chomwe munthu ayenera kukhala wokonzeka kuchita. Ndipo chimene chimachepetsa maganizo kwambiri ndi pamene mukudziwa kuti simukuika pachiswe nkhondo yopanda pake.
Njira imodzi yochitira izi ndikuphunzira za kuthekera kwa msika komanso kutchuka kwa msika wazinthu zomwe mukugulitsa, pankhaniyi, ma eyelashes.
Malinga ndi Technavio (2020) mu Analysis of COVID-19-False Eyelashes Market 2019-2023: Kudziwitsa Zodzoladzola Maso Kuti Kukulitsa Kukula, msika wa eyelashes wabodza ukuwonetsabe kukula kwa madola 363.84 miliyoni aku US nthawi ya 2019-2023, yomwe ikupita patsogolo pa CAGR 5%. Zikuwonetsa kuti ngakhale zovuta zomwe mliriwu watibweretsera, bizinesi yovutirapo ikupitabe patsogolo.
Kupatula apo, chifukwa cha zodzoladzola zamaso komanso mafashoni akutentha pakali pano, salons amagulitsa zinthu zomwe angapereke kwa makasitomala awo, kuphatikiza ma eyelashes. Akatswiri odziyimira pawokha a eyelash ndi ma studio akukula mosalekeza, zomwe zikutanthauza kuti kufunikira kwa ma eyelashes kudzawonjezeka moyembekezeredwa (1).
Mtengo Wogulitsa ndi Zolipiritsa
Mukatulutsa mitengo ya eyelashes, pali zinthu zingapo zomwe muyenera kuziganizira poyamba. Izi ndizomwe zidzasankhe kuchuluka kwa malonda anu komanso ndalama zomwe zidzakhale.
Choyamba, muyenera kudziwa kuchuluka kwa ndalama zomwe mudagwiritsa ntchito pazinthu zopangira ma eyelashes. Zida za eyelashes zimatha kukhala zopangidwa, ulusi wa silika wachilengedwe, kapena ubweya weniweni wa mink; Inde, zonsezi zimakhala ndi mitengo ndi zolipiritsa zosiyana malinga ndi mtengo ndi ntchito (Sarah, 2017). Zimasiyanasiyananso malinga ndi makulidwe ndi kutalika kwa mankhwala. Kupatula apo, mitundu yamakina obwereketsa kapena kugwiritsidwa ntchito ilinso pamndandanda wazinthu zomwe zimatsimikizira mtengo womaliza wa malonda anu.
Ubwino ndi kuchuluka kwake ndi zinthu zinanso zosaoneka. Kumbukirani lamulo lofunikira lazachuma la kufunikira ndi kugawa. Ngati dongosolo pa eyelashes ndi lalitali, mukhoza kukweza mtengo wanu.
Nthawi zonse bwererani ku ndondomeko yanu yamalonda kapena mapu ndikusintha bajeti yanu, ngati kuli kofunikira, chifukwa izi zimakuthandizani kuti muwone momwe mukupitira patsogolo ndi zolinga zanu. Chifukwa chake, ndikofunikira kulemba zonse zomwe mukuchita kuyambira pano.
Malo Ogulitsa
Masiku ano, anthu akuwoneka kuti amapeza kukhala kosavuta kugula pa intaneti kusiyana ndi kupita ku malo enieni. Makamaka tsopano popeza mliri wakhudza moyo wathu wapamwamba woyendayenda waulere komanso kugula zinthu zambiri.
Pachifukwa ichi, mawebusayiti ndi nsanja zapaintaneti zimathandizira pakuyendetsa bizinesi yanu.
Malinga ndi Carney (2021), tsamba lopangidwa mwamakonda limatha kuwononga pafupifupi $ 5000, koma mutha kuchita DIY (Dzichitire Wekha) ndi masamba ngati Wix ndi Squarespace kwa $ 12 mpaka $ 13 yokha pamwezi. Itha kusinthabe kutengera zinthu zosiyanasiyana monga satifiketi, zomwe zili, ndi zina zambiri (Mutha kuwona mndandanda apaKodi Kumanga Webusaiti Kumawononga Ndalama Zingati?) (9).
Njira ina yomwe mwina ingakuwonongereni kalikonse koma nthawi komanso kudzikweza ndikugwiritsa ntchito maakaunti anu osiyanasiyana ochezera. Mutha kuyika malonda anu ndikuvomereza pa Instagram, Facebook, Twitter, ndi zina.
Njira ndi Kutsatsa
Monga akunena, bizinesi ndi juga, ndiye muyenera kuwonetsetsa kuti muli ndi dongosolo lanu lamasewera kuti mupambane, zomwe zikutanthauza phindu labizinesi. Kukonzekera mosamala kwa njira zosiyanasiyana zogwirira ntchito ndikutsatsa malonda anu kumatha kukhudza zinthu zambiri pakukula kwa kampani yanu ya eyelash.
Njira yowunikira ingakuthandizeni kukopa makasitomala omwe ali ndi chidwi kwambiri pamsika.
Gawo limodzi lamakasitomala omwe tikuwona ndi achinyamata ndi millennials omwe amakhala ndi kuzolowera dziko la digito. Njira iyi itha kugwiritsidwa ntchito polola munthu kuti awonetsere zomwe ali nazo powatumizira zinthu zanu chifukwa ma fandom kapena makalabu okonda mafani amagwiritsidwa ntchito ngati zokopa mabizinesi masiku ano, makamaka pakati pa anthu amsinkhu uno.
Njira ina yomwe mungagwiritse ntchito ndikuwunika omvera anu komanso zomwe zachitika posachedwa. Mutha kuwona LashiaAustralie (2021) pa Mawonekedwe a Eyelash a 2021 ndikudzisunga nokha pakufunika kwa msika kuti muthe kukwera mafunde.
Kuchotsera, malonda a phukusi, malonda, ndi mafano kapena kuvomereza kwa ojambula ndi njira zosatha zogulitsa. Monga tafotokozera pamwambapa, masewera amasewera pamsika ndiamphamvu, makamaka ngati ovomereza ali ndi mafani amphamvu komanso okhazikika omwe nthawi zonse amapita kukathandizira zomwe amakonda.
Pomaliza, nthawi zonse onetsetsani kuti muli ndi bajeti yoyenera komanso yogawa bwino yomwe imabweretsa ndalama zina. Malinga ndi Alton (2015), pali njira 7 zomwe mungasungire pa bajeti yanu yotsatsa. Izi ndi:
- Chotsani zinyalala zomwe zimakuwonongerani ndalama pamwezi koma osagulitsa chilichonse.
- Pewani kupanga zolakwika zamalonda momwe mungathere polemba anthu oyenerera pagulu lanu lazamalonda.
- Gwiritsani ntchito zomwe zimakubweretserani malonda m'malo mopanga chimodzi. M'malo mwake, mutha kukonzanso ndikuwongolera zomwe zilipo kale kuti zikhale zabwinoko.
- Ganizirani kukula kwa malonda anu. Kukula sikungotanthauza kugulitsa kothandiza.
- Gwiritsani ntchito bwino zinthu zomwe zilipo zomwe zimakulipirani 0%.
- Ikani chidwi chanu pa kutembenuka.
- Mutha kuganiziranso za kugulitsa ntchito ndi kulemba ganyu kunja kwa ogwira ntchito kukampani yanu. Monga olemba mabulogu kapena oyang'anira media kuti avomereze ndikutsatsa malonda anu pamasamba osiyanasiyana ochezera.
Njira zotsatsa sizomwe zimakhazikika, zimakhala zamadzimadzi ndipo ziyenera kupita molingana ndi momwe msika umafunira, choncho onetsetsani kuti mutha kuyenderana ndi zosinthazi ndikusintha nthawi zonse.
Kuyang'anira Kayendetsedwe Kanu
Kusunga ndalama zomwe mumawononga ndikulemba phindu lanu kudzakuthandizani kuona kupita patsogolo kwanu mpaka pano, kuphatikizapo kupindula ndi kutayika kwa bizinesi yanu ya eyelashes.
Muyenera kudziwa kuti mapulani abizinesi samayikidwa pamwala kuti akhale osasunthika komanso osasinthika. Kuwunika kwanu kungakuthandizeni kuwona zinthu zomwe zikukuyenderani bwino ndi zomwe sizikuyenda bwino (5). Idzakupatsani chidziwitso pazomwe mukufunikira kukonzanso ndikusintha njira zanu ndi kasamalidwe ka bizinesi.
Zinthu Zina
Pali zinthu zambiri zomwe mungachite kuti nsidze zanu zikhale zopindulitsa zomwe sitinachite bwino pamwambapa, monga:
- Kapangidwe kapena kayendedwe ka bizinesi yanu
- Kuphunzira za omwe akupikisana nawo kuti apange njira zogulitsa zapadera
- Kulemba ntchito anthu oyenera
- Kupanga migwirizano ndi mikangano
Ngakhale ndizofunikira mubizinesi iliyonse, izi sizitanthauza kuti zimagwira ntchito mofanana kwa aliyense. Kukula kumodzi sikukwanira zonse, chifukwa chake yembekezerani kuwongolera apa ndi apo kuti kukhale koyenera kwa inu ndi bizinesi yanu. Chifukwa chakuti imagwira ntchito kwa John sizikutanthauza kuti idzagwiranso ntchito kwa Jane.
Mapeto
Momwe mungapindulire ndi bizinesi yanu yocheperako zimadalira kuyendetsa kwanu komanso kulimbikira kuti mupange ndalama, koma sikungotha ndi zokhumba zanu. Muyenera kuganizira zinthu zina ndikuchita kafukufuku kuti zikhale zopambana, monga momwe tafotokozera pamwambapa.
