Kodi mukudziwa kuti Manga Eyelashes ndi chiyani?
Sindikudziwa ngati mwazindikira, koma TikTok tsopano ikuwongolera kukongola kwapadziko lonse lapansi.
Kuchokera paupangiri wothandiza wosamalira khungu mpaka maupangiri amilomo ya DIY, gulu la "BeautyTok" la TikTok ndi malo omwe mungapeze ndikupeza maupangiri odzola omwe angagwiritsidwe ntchito ndi ogwiritsa ntchito azaka zilizonse.
Posachedwapa, chizolowezi chotchedwa "manga eyelashes" chikufalikira pagulu la TikTok.
Manga eyelashes, monga momwe dzinalo likusonyezera, amalimbikitsidwa ndi maso a zilembo zachikazi mu anime aku Japan.
Mosiyana ndi masitayelo ena ambiri omwe amatambasulira molingana ndi nsidze zachilengedwe, ma eyelashes a manga amatanthawuza "nsonga" za nsidze zomwe zimafanana ndi maso a chidole chokongola, chokokomeza, zomwe zimawapangitsa kukhala owoneka bwino komanso amphamvu.
Ichi ndichifukwa chake ikukhala mawonekedwe atsopano odzikongoletsera omwe amafunidwa ndi anthu okongola pa TikTok lero.
M'malo mwake, mabala a mangawa akhala akudziwika pang'ono kuyambira chaka chatha.
Munali mwezi wa Marichi chaka chino pomwe idakhazikitsidwa ndi kanema yemwe adatumizidwa ndi blogger wokongola dzina lake @sacheu.
@sacheu ndi blogger wokongola waku China-America yemwe amakhala ku Toronto ndipo pano ali ndi otsatira 230,000. Makanema ake atsiku ndi tsiku amayang'ana kwambiri maupangiri a zodzoladzola komanso ndemanga zazinthu zokongola.
Zinayamba pamene adawona kuti zochitikazo zinali zotentha pamene akuyang'ana Little Red Book ku China, kotero adaganiza zopanga ndemanga zodzoladzola pa manga eyelashes.
Pa Marichi 9 chaka chino, adakweza TikTok positi yokhala ndi mutuwo.
"Nditumiza phunziro posachedwa! ndi kanema wachidule "#mangalashes".
Sindimayembekezera kuti vidiyoyi ikhale yotchuka kwambiri pakanthawi kochepa.
Mpaka lero, vidiyoyi yafika pakukonda 1.12 miliyoni, ndi makanema 6.07 miliyoni komanso ndemanga zopitilira 2,000.
Ndemanga imodzi yomwe idakondedwa kwambiri inali kufunsa za kugula zinsinsi zabodza, mascara osalala, komanso mascara abwino.
Kanema wa @sacheu ataphulika, olemba mabulogu ambiri okongola adayamba kuyesa kutsatira njira iyi yopangira manga.
Mwachitsanzo, wolemba mabulogu kukongola dzina lake @yexy, ngakhale alibe otsatira ambiri, wakwanitsa kukopa manga okongola pogwiritsa ntchito nsidze zabodza ndipo kanema wake ali ndi zokonda 252,000.
Wolemba mabulogu wochokera ku Japan, @rei_tay, adawonetsa mitundu yosiyanasiyana ya nsidze zabodza zomwe adagula muvidiyo, ndipo sikuti kanemayo adangopeza mawonedwe miliyoni miliyoni koma kuchokera pavidiyo ndi gawo la ndemanga, panali anthu ambiri omwe amafunsa maulalo kuti awagule ndikugula m'malo mwawo.
Mpaka lero, hashtag ya #mangalashes yalandila mawonedwe opitilira 24 miliyoni, ndipo ngakhale zimatengera luso la zodzoladzola kuti mujambule nsidze za manga izi, sizingakane kuti mawonekedwe awa akukhala chizolowezi pa TikTok, ndipo akuyenera kukhala chizolowezi chaka chino.
Kusaka kwa Google kwa ma lashes a manga awonetsanso kuchuluka kwakusaka kwaposachedwa.
Malinga ndi zomwe zidanenedwazo, mawu oti "manga lashes" adawona kukwera pang'ono mu theka loyamba la chaka, ndipo index yosaka idakweranso mu Juni ndipo ikuyembekezeka kukwera mwachangu m'miyezi ikubwerayi.
Pankhani ya kutchuka kwakusaka m'madera, United States, Canada, ndi Australia anali ndi kusaka kwakukulu.
Panalinso kukwera pamasaka okhudzana ndi "manga lashes extensions".
Kuyang'ana mawu ofunikira kumbuyo kwa Amazon US, tapeza kuti kusaka kwa mawu papulatifomu ndikwabwino kwambiri.
Zambiri zikuwonetsa kuti kuchuluka kwakusaka kwa "manga lashes" ku Amazon m'miyezi yaposachedwa kukukwera mosalekeza, imodzi mwazolemba zomwe zili ndi mawu ofunikira patsamba la Amazon zosaka mwezi uliwonse zidafika 13,803, avareji ka 460 patsiku, popenda kufunikira ndi mpikisano wa mawu osakira awa. Zinapezeka kuti kuchuluka kwa kudina kwazinthu pa ulalowu kunali 29.3%, ndipo kutembenuka kwathunthu kwa kudina kunafika 15.3%.
Kubwerera ku tsamba lofikira la Amazon, kufufuza kwa "manga lashes" kunavumbulutsa chinthu chabodza cha eyelash chokhala ndi mawu ofunikira, omwe adapeza ndemanga za ogwiritsa ntchito 14,197 mpaka pano, ndi ndemanga zambiri za nyenyezi zisanu. Zogulitsa zina za eyelash zomwe zili ndi mawu akuti "manga lashes" zilinso ndi malonda abwino.
M'malo mwake, zodzoladzola za eyelash zakhala mutu wovuta kwambiri pa TikTok.
The #eyelash hashtag pa TikTok yalandila masewero 170 miliyoni, ndipo hashtag ya #eyelashtrend yalandila masewero 2.4 miliyoni kuchokera m'magulu omwe amatsata zodzoladzola za eyelash.
Olemba mabulogu ambiri okongola amalumikizana mwachindunji ndi zinthu zomwe zili mugawo la ndemanga potumiza mavidiyo a maphunziro a zodzoladzola za eyelashes, ndipo kufunikira kwawo kumakhala kokwera kwambiri malinga ndi mayankho ochokera kwa ogwiritsa ntchito.
Zambiri mwazinthuzo zimapezeka pa nsanja ya b2b, ndipo mtengo wamtengo wapatali uli pafupi ndi 0.9-2USD, kotero pali phindu labwino.
Tsopano, pomwe mawonekedwe a "manga eyelash" pa TikTok akupitilira kukula, zokongoletsa zosiyanasiyana za nsidze monga nsidze zabodza, mascara owoneka bwino, ndi mascara apamwamba zitha kukhala chimodzi mwazinthu zokongola zomwe zitha kuyambika theka lachiwiri la chaka.
Chezani mwaufulu kapena tilankhule nafe kuti musinthe makonda anu achinsinsi a manga!
