Have you experienced waking up one day, putting on your false eyelashes, and wonder, “what if I start my own eyelash business?” If yes, then this article is for you.
Fa'apea e te mana'o e oso i lau pisinisi mata'imata manuia. I lena tulaga, o nisi nei o mea taua e tatau ona e mafaufau i ai:
- Iloa lau maketi ma demokalafi
- Fa'ailoa lau fa'ailoga
- Saunia lau fuafuaga pisinisi ma au tupe
- Fuafua le fausaga o lau pisinisi
- Iloa au tauva
- Su'e le nofoaga lelei e fa'atau atu ai
- Resitala lau pisinisi
- Fausia nofoaga aloaia ma laina telefoni mo fesili a tagata faatau ma auala totogi
O le amataina o lau lava pisinisi matamata e le o se savaliga i le paka. E manaʻomia le faʻaeteete ma le taua o fuafuaga, e pei lava o isi pisinisi. Matou te le manaʻo e tatalaina se kamupani e aunoa ma le faʻamoemoe o le a tele i se aso. O lea, ia mautinoa e te mafaufau lelei i laasaga taʻitasi.
I lalo ifo, o le a tatou suʻesuʻeina teisi loloto i nei mea, ma aʻoaʻo le taua o ia mea taʻitasi mo le amataina o se pisinisi mata.
Maketi ma Fa'alapotopotoga
Po o le a lava le mafuaaga e te maua, pe patino, e ala i faatosinaga, po o musumusuga, e amata ai lau pisinisi mata, e taua tele le iloa po o ai o loʻo e faʻatau atu lenei pisinisi ma oloa.
A'o le'i oso i le fa'ataunu'uina o au fuafuaga, fai muamua su'esu'ega mae'ae'a. O ai au fa'atau fa'atau? O ai le aofia o loo e fuafua e auauna i ai? E te fa'aavanoaina mo na'o maketi i totonu o le atunu'u, pe o e fuafua e fa'aoga fa'ava-o-malo? O le a le tausaga ole maketi sili ona lelei o lenei oloa?
Ae faimai foiTachavio, 2019, o tamaʻitaʻi talavou ma mauʻoa ma le meleniuma o le tele lava o faʻamoemoega o pisinisi mata sese. Latou te popole i o latou foliga vaaia ma le auala latou te faʻaalia ai o latou foliga.
E mafai ona e mauaina au tali i lenei mea e ala i le suʻeina i luga ole laiga mo fuainumera poʻo le suʻesuʻeina o lou pitonuʻu (Su'esu'ega maketi ma su'esu'ega fa'atauvaga). E mafai fo'i ona e faitau i su'esu'ega i luga ole laiga po'o le a le mea e mana'o ai le vaitausaga o latou sasa e iloa ai le ituaiga maketi fa'ata'ita'i e sili ona manaia ia i latou.
Fa'aigoa o Lau Fa'ailoga
I pisinisi, o se tasi o auala sili e manatua ai e ala i le tulaga ese o lou igoa igoa.
Filifili mo se faʻailoga e mafai e au tagata faʻatau ona manatua faigofie ae e matua ese lava mai isi. O se fa'ailoga e mafai ona tu'u'ese'ese ai oe mai au fa'atauva ma e ono mafua ai ona e tu'uta'ua i isi. E pei lava o le LV mo Louis Vuitton poʻo D&G mo Dolce ma Gabbana, e mafai foi ona e faia lau lolomi.
Vagana ai, e tatau foi ona e mautinoa o lau ituaiga e le o faʻatagaina faaletulafono pe umia e se isi kamupani. A leai, atonu o lo'o e pisi i le puletaofia ma tagi fa'akomepiuta i le lumana'i, ma matou te le mana'o ai.
E pei lava ona matou mananaʻo ia iloa a matou pisinisi faʻailoga ma mata, matou te manaʻo foi e faʻamautinoa e sologa lelei ma lelei. O le aloese mai le tulituliloa faaletulafono o se tasi lea o auala e fai ai.
Fuafuaga Pisinisi ma Tupe
Afai o fale faufale e iai se mamanu, o se pisinisi e iai fuafuaga faʻapisinisi.
O se fuafuaga faapisinisi o le a avea ma au taʻiala ma faʻafanua i le amataina, taʻavale, ma le faʻaauau pea o lau pisinisi (Tusi lau fuafuaga pisinisi).
O se faʻafanua pisinisi ma gaioiga talafeagai uma ma laasaga o le a faʻataunuʻuina ai le kamupani o au miti mulimuli.
If we have a goal, of course, there’s hard work involved.
We cannot just search for a magic lamp and make a friendly genie make our dreams come true by rubbing it like Aladdin.
Doing business is risky. To not waste your time doing something for nothing, it is necessary to make a rough business plan. It will show you all the budgets and risks, such as the materials needed for the product, the unit price, the expected income and expenses, the marketing methods, the costs required for sales. Customer base. Other factors, etc.
If you make your business plan thoroughly and with great efforts, it can even attract future investors (Tusi lau fuafuaga pisinisi).
Fuafua le Fauga o Lau Pisinisi
E ese mai i le fuafuaga pisinisi, e taua foi le iloa o le fausaga ma le mamanu o lau pisinisi matamata ma le faʻagaioiga. O le a fesoasoani ia te oe e siaki ma faʻatulaga mea e manaʻomia e fai pe suia i mea faitino ma mea le tino e uiga i lau pisinisi. E aofia ai le galuega, paketi, ma le tau o au oloa o loʻo ofoina atu.
Tagata tauva
As the Art of War by Sun Tzu said, “The best strategy in war is to defeat your enemy without ever fighting them.” Learn about your competitors. Check what they are offering(), their available products and designated prices for each, the materials they use, promos and gimmicks to attract buyers, etc.
Try to come up with your elements instead of just copying whatever they have in store. Try to answer the question “why they should choose you?” while developing your tactics to develop something uniquely yours.
E sili ona e ofoina atu foi se mea e le o iloa muamua, o se mea e mafai ai ona fia iloa tagata ma fegalegaleai ma lou faasinomaga. O fa'ata'ita'iga masani o la'ei lanu meamata i ofu Gucci po'o le siliki lanu samasama ma le uliuli o Versace. O le a ese ai oe mai isi.
E ese mai i lena, o mea e faʻaaogaina i au oloa e mafai foi ona avea ma au auupega e faʻamalosi ai i au tauvaga. O nisi taimi, o le tau lea e avea ma paipa paipa a le pisinisi ma le lelei ma le matagofie matagofie. Ole tele o aso nei, o tagata fa'atau e lafo mea latou te maua le manaia pe sili ona lelei ile latou tala fa'aagafesootai, lea e mafai fo'i ona avea ma au fa'asalalauga fua.
Nofoaga Lelei Pisinisi
Matou te le mananaʻo e tuʻu a matou pisinisi i se mea e le iloa e se tasi poʻo se nofoaga e tumu tele e tau le mafai e tagata ona maua. O lea, filifili se nofoaga e faigofie ona vaʻaia pe faʻafeiloaʻi e tagata lautele ae o le nofoaga sili lea e aloese ai mai le faʻafefe. Ia iloa lelei au tagata faʻatau aua o le a avea i latou ma mafuaʻaga numera tasi e faʻamautinoa ai o lau pisinisi e iai se lumanaʻi.
E ese mai i lena, e sili ona lelei le mafaufau i lafoga, lisi, ma isi faʻamoemoega e fesoʻotaʻi ma nei mataupu (Filifili lou nofoaga pisinisi). E taua pene uma, ma matou te le manaʻo e faʻaumatia i luga o totogi faʻapitoa tau tupe e aunoa ma le faʻamautinoa o loʻo matou maua se mea aoga i le taui.
Ma le mea mulimuli, o le a fesoasoani pe afai e te mafaufau foi e uiga i le setiina o se faleoloa faaletino, faleoloa i luga ole laiga, poʻo mea uma e lua, aua o nei mea uma e eseese tulaga manaʻomia.
Tulafono ma Resitala
Tatou te le mananao e fai se pisinisi faasolitulafono i le taimi nei, a ea?
Make sure that you register your brand and business. Registering your business means getting permission to operate, trade and purchase, pay taxes, and make sure you are not copying other brands’ names. Licenses and other legal documents that prove your ownership can also protect your brand and business(Resitala lau pisinisi).
Fa'amatalaga Fa'afeso'ota'i ma Upega Tafa'ilagi Aloaia
Talu ai o loʻo tatou ola i se vaitau numera, e tatau foi ona mafai ona faʻaauau a tatou pisinisi mata. O a tatou faʻamatalaga faʻafesoʻotaʻi e le gata e tatau ona faʻatapulaʻa i numera telefoni pei o le taimi tuai.
I aso nei, o se telefoni, imeli pisinisi, upega tafaʻilagi, Instagram, Facebook, Twitter, ma le tele o isi faʻasalalauga faʻasalalauga faʻasalalau ua manatu o se auala e faʻafesoʻotaʻi ai tagata faʻatau ma e oʻo lava i se fuafuaga tau maketi.
Ae maise o lena, e pei ona taʻua i luga, o le tele o au tagata faʻatau i le lumanaʻi e mai se augatupulaga e faʻalagolago tele fesoʻotaʻiga i luga o alalaupapa. E na'o le talafeagai lava mo i tatou e fa'aauau pea, a leai o le a tatou matua mamao lava i tua o aga.
E tusa ai ma lena mea, e sili ona lelei lou faʻafaigaluegaina o se tagata poto faapitoa i le taulimaina o au tagata faʻatau laina telefoni ma le upega tafaʻilagi.
Auala Totogi
Some businesses often neglect the importance of the available paying methods for their business. Trust me, I know. Have you experienced ordering a product online that says “we ship worldwide” but only has local banks as a paying method? It’s frustrating, isn’t it? It can be not very encouraging too.
O le filifili pe o le a fa'atau atu au oloa ile initaneti fa'avaomalo e taua tele. E a'afia ai le tatalaina o totogi fa'ava-o-malo ma auaunaga tau felauaiga. Ma afai e te filifili e fai, ia mautinoa e te ofoina atu ia i latou filifiliga e faʻamautinoa ai fefaʻatauaiga lelei ma faamalieina.
O nisi o auala eseese e mafai ona e faʻafeiloaʻi i au tagata faʻatau o le PayPal, Payoneer, Visa, debit ma credit cards, Wise bank transfer, ma isi mea. O le a fa'asaoina ai i latou le fa'alavelave ma fa'amalosia ai fo'i e toe fa'atau.
O nisi nei o mea sili ona taua e tatau ona e mafaufau i ai e alu ese ai ma lau pisinisi mata mata manuia mulimuli. O isi mea e aofia ai:
- Avanoa o meafaitino
- Tau fa'atau oloa si'isi'i ma fa'atau atu mo meafaigaluega ma meafaitino
- Aufaigaluega ma tagata faigaluega
Faaiuga
I luga, matou te faʻamatalaina nisi o fesili e ono faʻalavelaveina lou mafaufau i le amataina o lau lava pisinisi mata. Manatua ia ausia miti. E fesoasoani pe a e mafaufau i ni nai mea e maua ai se lumanaʻi manuia ma e oʻo lava i le tausia o tagata faʻamaoni faamaoni i se taimi umi.
Fa'asinomaga:
- Tusi lau fuafuaga faapisinisi (na aumai mai https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan, 2021)
- Filifili le nofoaga o lau pisinisi (na aumai mai https://www.sba.gov/business-guide/launch-your-business/pick-your-business-location, 2021)
- Global Fake Eyelashes Market 2019-2023 Folasaga o Fa'asinomaga False Eyelashes e fa'ateleina ai le Tuputupu ae | Technavio (toe maua mai https://apnews.com/press-release/pr-businesswire/15f742d905754dad83651fb7257011a3, 2019)
- Resitala lau pisinisi (maua mai https://www.sba.gov/business-guide/launch-your-business/register-your-business, 2021)
