Bhizinesi reLash Rinobatsira Sei?

Mazuva ano, kupfeka zvigadzirwa zvekushongedza uye zvishongedzo senge eyelashes zvinoonekwa sechinhu chemazuva ese kana fashoni, zvichiita kuti bhizinesi remashi ripise izvozvi. Saka, kana iwe uchinetseka kuti bhizimusi remahara rinogona kubatsira sei, ramba uchiverenga chinyorwa ichi.

Pasi rose data rakataura kuti North America chete iri kutarisira kuve nayoyaiva 36.78 muzana mugove wemusika nekuda kwekugadzirwa kweeyelashes akagadzirwa nemaoko ane kukurumidza kukurumidza kukura panosvika 2023 (1). Uyezve, bhizinesi reziso harisi kuratidza kuderera, uye kana paine, zvinopesana. Sekureva kwaGiovanni (2020), gore rapfuura 2017 muUS (United States) Musika, eyelashes enhema aive aine madhora mazana maviri nemazana mana emamiriyoni emadhora mukutengesa. Muna 2018, yakawedzera neinopfuura mamirioni makumi matanhatu emadhora nemadhora mazana maviri nemakumi matanhatu nenomwe mukutengesa. Grand View Research, Inc. yakashuma kuti panosvika 2025, musika wepasi rose eyelash waizosvika pamabhiriyoni 1.6 emadhora ekuAmerica.

Iwe unogona kushandisa izvi kune yako mukana wekuona uye kuona kuti iwe unowana pundutso kubva kune yako yekurota lash bhizinesi nekurova asi simbi ichipisa.

So, if you are wondering how profitable the lash business is nowadays, the data mentioned above will give you an idea. The demand, especially since many makeup gurus and influencers are gaining attention right now, for the said accessory, is increasing even more over time.

Moreover, aside from the pivotal matters you need to consider when jumpstarting in this line of business, other factors can ensure that you make your lash business profitable as much as possible.

You can determine how you can guarantee that you can profit with your eyelash business by getting familiar with the following:

1. Market Potential and Main Market Popularity
2. Product Cost and Charges
3. Sales Location
4. Strategy and Marketing
5. Monitoring Your Progress
6. Other Factors

Isu tichaedza kutyora izvo uye tozvitsanangura neruzivo.

Market Potential and Main Market Popularity

Kungofanana nerimwe bhizinesi ripi neripi, bhizinesi relash injodzi iyo munhu anofanira kunge achida kutora. Uye chinorerutsa pfungwa zvakanyanya kana iwe uchiziva kuti hausi mungozi yehondo isina maturo.

Imwe nzira yekuita izvozvo kudzidza nezve mukana wemusika uye mukurumbira wemusika mukuru wechigadzirwa chauri kutengesa, mune iyi kesi, eyelashes.

Sekureva kwaTechnavio (2020) muKuongorora kweCCIDID-19-Nhema Eyelashes Musika 2019-2023: Kuziva Nezve Eye Makeup Kuwedzera Kukura, iyo nhema eyelashes musika ichiri kuratidza kukura kwe363.84 miriyoni emadhora emadhora panguva ya2019-2023, ichifambira mberi paCAGR ye5%. Zvinoratidza kuti kunyangwe nemamiriro ezvinhu akaoma ayo denda ratiunzira, bhizinesi remahara rinoramba richibudirira.

Kunze kweizvozvo, nekuda kwemaitiro ekugadzira maziso uye fashoni iri kupisa izvozvi, salons inodyara mune zvishongedzo zvavanogona kupa kune vatengi vavo, kusanganisira eyelashes. Vakazvimiririra eyelash nyanzvi uye mastudio ari kuramba achikura zvishoma nezvishoma, zvinoreva kuti kudiwa kweeyelashes kuchawedzera zvinotarisirwa (1).

Product Cost and Charges

When putting out the prices of your eyelashes, there are various factors that you should consider first. These factors will decide how much your product will cost and what charges there will be.

First, you have to determine the total amount that you spent on materials to make a pair of eyelashes. Eyelashes’ materials can be synthetic, natural silk fibers, or real mink fur; of course, these all have different prices and charges in terms of cost and labor (Sarah, 2017). It also varies according to the thickness and length of the product. Other than that, the types of machinery rented or used are also on the list of expenses determining your product’s final retail price.

Hunhu uye huwandu zvimwewo zvisingabatike zvinosarudza zvinhu. Rangarira mutemo wekutanga wehupfumi wekudiwa uye kugovera. Kana iyo eyelashes yakakwira, iwe unogona zvakare kusimudza kukosha kwako.

Gara uchidzokera kuhurongwa hwebhizinesi rako kana mepu uye uvandudze bhajeti yako, kana zvichidikanwa, sezvo izvi zvichikubatsira kutarisisa kufambira mberi kwako uye zvinangwa. Saka, zvakakosha kunyora pasi zvese zvaunenge uchitora kubva zvino zvichienda mberi.

Sales Location

Mazuvano, vanhu vanoita sevanozviona zviri nyore kutenga online pane kushanyira nzvimbo chaidzo. Kunyanya ikozvino nekuti denda rakanganisa humbozha hwedu hwekutenderera mahara uye kutengwa kwakawanda.

Nekuda kwechikonzero ichi, mawebhusaiti uye mapuratifomu epamhepo anouya anobatsira mukumhanyisa bhizinesi rako relash.

Sekureva kwaCarney (2021), webhusaiti yakagadzirwa netsika inogona kudhura madhora mazana mashanu, asi iwe unogona kugara uchiita DIY (Ita Iwe Pachako) nemasaiti akaita seWix uye squarespace chete $12 kusvika $13 pamwedzi. Inogona kuramba ichichinja zvichienderana nezvinhu zvakasiyana senge zvitupa, zvirimo, nezvimwe (Unogona kutarisa runyorwa panoYakawanda Sei Kuvaka Webhusaiti Zvinowanzodhura?) (9).

Imwe sarudzo ingangozokubhadharira chimwe chinhu kunze kwenguva uye kuzvisimudzira ndeye kushandisa ako akasiyana masocial media account. Unogona kutumira zvigadzirwa zvako uye wozvitsigira pa Instagram, Facebook, Twitter, nezvimwe.

Strategy and Marketing

Sezvavanotaura, bhizinesi kubhejera, saka unofanirwa kuve nechokwadi chekuti une chirongwa chako chemutambo kuti uwane kukunda, zvinoreva purofiti yebhizinesi. Kunyatsoronga kwemaitiro akasiyana mukubata nekutengesa zvigadzirwa zvako kunogona kukanganisa zvinhu zvakawanda mukubudirira kwekambani yako eyelash.

Nzira yakanangwa ingangokubatsira kukwezva vatengi vanofarira zvikuru pamusika.

Imwe chikamu chevatengi chatiri kutarisa vechidiki uye mireniyumu vanogara uye vakajaira nyika yedhijitari. Iri zano rinogona kuitwa nekuita kuti munhu apesvedzerwe aite ongororo yechigadzirwa nekuvatumira zvinhu zvako sezvo fandoms kana makirabhu efani achishandiswa sefafitera kumabhizinesi mazuva ano, kunyanya pakati peboka rezera iri.

Rimwe zano raunogona kushandisa nderekutarisa vateereri vako uye maitiro azvino zvavari mumazuva ano. Unogona kutarisa LashiaAustralie (2021) ye Eyelash Trends ye2021 uye zvichengete iwe pachako nezve kudiwa kwemusika kuti iwe ugone kukwira mafungu pamwe chete.

Zvidzoreso, zvibvumirano zvepakeji, kutengesa, uye chidhori kana kubvumidza kwevatambi zvakare maitiro asina nguva ekutengesa. Sezvambotaurwa pamusoro, mutambo we fanfare mumusika wakanyanya, kunyanya kana mubatsiri aine mafani akasimba uye akasimbisa vanogara vachibuda vese kutsigira zvavanoda.

Chekupedzisira, gara iva nechokwadi chekuti une bhajeti rakaenzana uye rakagovaniswa zvakanaka rekushambadzira rinounza imwe mari. Maererano naAlton (2015), kune nzira 7 dzaunogona kuchengetedza pabhajeti rako rekushambadzira. Izvi ndezvi:

1. Bvisa tsvina inodhura iwe mari pamwedzi asi isingaburitse chero kutengesa.
2. Dzivisa kuita zvikanganiso zvekushambadzira zvakanyanya sezvaunokwanisa nekuhaya vanhu vakakodzera vechikwata chako chekushambadzira.
3. Shandisa zvirimo zvinounza kutengesa kwauri pane kugadzira imwe. Pane kudaro, iwe unogona kudzokorora nekuvandudza zviripo kuti zviite nani.
4. Funga nezve saizi ye ad yako saizi. Saizi haingorevi kutengesa kunoshanda.
5. Ita zvakanyanya kubva pane zviripo zvinokubhadharisa 0% muripo.
6. Isa pfungwa dzako pakutendeuka.
7. Iwe unogona kufunga nezve kuburitsa uye kuhaya kunze kwevashandi vekambani yako. Zvakadai sevanyori veblog kana maneja enhau dzemagariro kuti vatsigire uye vashambadzire zvigadzirwa zvako pamapuratifomu akasiyana enhau.

Kushambadzira zano harisi simba rakamira, rinenge riine mvura uye rinofanira kuenda zvinoenderana nekuyerera kwekuda kwemusika, saka ita shuwa kuti unogona kufambirana nekuchinja uku uye unogara uchishanduka.

Monitoring Your Progress

Kuramba uchitarisa pane zvaunoshandisa uye kurekodha purofiti yako ichakubatsira iwe kuona kufambira mberi kwako kusvika zvino, kusanganisira kuwana uye kurasikirwa kwebhizinesi rako reziso.

Iwe unofanirwa kuziva kuti zvirongwa zvebhizinesi hazvina kuiswa mudombo kuti risabatike uye risingashanduke. Kuongorora kwako kunogona kukubatsira kuona zvinhu zviri kukushandira uye zvisiri (5). Ichakupa iwe nzwisiso mune izvo zvinoda kudzokorora uye kuchinja mumazano ako uye bhizinesi kubata.

Other Factors

Pane zvinhu zvakawanda zvaunogona kuita kuti eyelash yako iite pundutso zvatisina kubata zvizere pamusoro, senge:

• Chimiro kana kuyerera kwebhizinesi rako
• Kudzidza nezvevakwikwidzi vako kugadzira yakasarudzika nzira dzekutengesa
• Kuhaya vanhu vakarurama
• Kugadzira masangano uye masangano

Kunyangwe zvakakosha mune chero bhizinesi, izvi zvinhu hazvingoreve kuti zvinoshanda nenzira imwechete kune wese munhu. Saizi imwe chete haikwane zvese, saka tarisira kumwe kugadzirisa pano neapo kuti iite yakanyatsokodzera iwe nebhizinesi rako. Nekuti inoshanda kuna John hazvireve kuti ichashanda kuna Jane zvakare.

Mhedziso

Mabatiro aungaita purofiti kubva kubhizinesi rako remarashi zvinoenderana nekutyaira kwako uye kushingirira kuti riite rinounza mari, asi hazvingopere nezvishuwo zvako zvinotungamirwa nevavariro. Iwe unofanirwa kufunga nezve zvimwe zvinhu uye kuita tsvakiridzo kuti ibudirire, sezvimwe zvezvinhu zvakurukurwa pamusoro.