Have you experienced waking up one day, putting on your false eyelashes, and wonder, “what if I start my own eyelash business?” If yes, then this article is for you.
Ngatiti iwe unoda kusvetuka mubhizinesi rako rakabudirira reziso. Muchiitiko ichocho, izvi ndezvimwe zvezvinhu zvishoma zvinokosha zvaunofanira kufunga nezvazvo:
- Ziva musika wako uye huwandu hwevanhu
- Ziva mhando yako
- Gadzirira bhizinesi rako uye mari yako
- Gadzira chimiro chebhizinesi rako
- Ziva vakwikwidzi vako
- Tsvaga nzvimbo yakakwana yekutengesa
- Bhalisa bhizinesi rako
- Vaka nzvimbo dzepamutemo uye hotline dzemutengi mibvunzo uye nzira yekubhadhara
Kutanga bhizinesi rako reziso hakusi kufamba mupaki. Inoda kungwarira uye kwakakosha kuronga, sezvakangoita chero rimwe bhizinesi. Hatidi kuvhura kambani pasina tarisiro yekuti ichave hombe rimwe zuva. Saka, ita shuwa kuti wafunga nezve nhanho imwe neimwe zvakakwana.
Pazasi, isu tichave tichiongorora zvakadzika zvishoma mune izvi zvinhu, uye dzidza kukosha kwechimwe nechimwe chazvo chekutanga bhizinesi reziso.
Market uye Demographics
Chero chikonzero chaungave nacho, chingave chako, nepesvedzero, kana kurudziro, kuti utange bhizinesi rako reziso, zvakakosha kuti uzive wauri kutengesa bhizinesi iri uye zvigadzirwa.
Usati wasvetuka mukuita kuti zvirongwa zvako zviitike, ita tsvakiridzo yakakwana kutanga. Ndivanaani vaunovavarira kutenga? Vateereri vapi vauri kuronga kushumira? Uchaita kuti izvi zviwanikwe pamusika wemuno chete, kana uri kuronga kuita kuti izvi zviwanikwe kune dzimwe nyika? Ndeapi mazera emusika wemuchina uyu?
Maererano neTachavio, 2019, vakadzi vadiki uye vakapfuma uye mamireniyumu ndiwo anonyanya kutariswa ekunyepa eyelashes bhizinesi. Vane hanya nechitarisiko chavo uye maratidziro avanoita chitarisiko chavo.
Unogona kuwana mhinduro dzako kune izvi nekutsvaga online manhamba kana kuongorora nharaunda yako (Tsvakurudzo yemusika uye kuongororwa kwemakwikwi) Iwe unogona zvakare kuverenga kuburikidza neongororo pamhepo yeiyi zera zera ingade machira avo kuti vazive kuti ndeupi rudzi rwemusika wehunyanzvi unganyanya kukwezva kwavari.
Kutumidza Brand Yako
Mubhizinesi, imwe yedzakanakisa nzira dzekuyeukwa ndeye kuburikidza nekusiyana kwezita rechiratidzo chako.
Sarudza mhando iyo vatengi vako vanogona kuyeuka zviri nyore asi zvakadaro zvakasiyana zvakanyanya kubva kune vamwe. Chiratidzo chinogona kukumisa iwe kubva kune vakwikwidzi vako uye chingave chikonzero nei iwe uchimira kunze pakati pevamwe. Kungofanana neLV yeLouis Vuitton kana D&G yeDolce neGabbana, unogona kugadzira yako kudhinda zvakare.
Kunze kweizvozvo, iwe zvakare unofanirwa kuve nechokwadi chekuti brand yako haina kutorwa zviri pamutemo kana yeimwe kambani. Zvikasadaro, unogona kunge wakabatikana nekodzero dzekodzero uye mhosva dzekunyepa mune ramangwana, uye isu hatingade izvozvo.
Sekuda kwatinoda kuti bhizinesi redu uye bhizinesi reziso rizivikanwe, isu tinodawo kuona kuti rinofamba zvakanaka uye nemazvo. Kunzvenga zvirondwa zvepamutemo ndiyo imwe nzira yokuzviita nayo.
Business Plan uye Mari
Kana zvivakwa zvekuvaka zvine purani, bhizinesi rine zvirongwa zvebhizinesi.
Urongwa hwebhizinesi huchashanda segwara rako uye mepu mukutanga, kumhanya, uye kuchengetedza bhizinesi rako richienda (Nyora hurongwa hwebhizimisi rako)
Mepu yebhizinesi ine zvese zvinodiwa zviito uye matanho anozoona kambani yezviroto zvako pakupedzisira.
Kana tine chinangwa, chokwadi, pane basa rakaoma rinobatanidzwa.
Isu hatigone kungotsvaga mwenje wemashiripiti uye kuita hushamwari genie ita kuti zviroto zvedu zvizadzike nekuikwiza senge Aladdin.
Kuita bhizinesi kune njodzi. Kuti usatambise nguva yako kuita chimwe chinhu pasina, zvinodikanwa kuita hurongwa hwebhizinesi hwakaoma. Ichakuratidza mabhajeti ese uye njodzi, senge zvinhu zvinodiwa pachigadzirwa, mutengo weyuniti, mari inotarisirwa uye mari inoshandiswa, nzira dzekushambadzira, mari inodiwa pakutengesa. Customer base. Zvimwe zvinhu, nezvimwewo.
Kana iwe ukaita bhizinesi rako kuronga uye nekuedza kukuru, rinogona kukwezva vanozoisa mari mune ramangwana (Nyora hurongwa hwebhizimisi rako)
Gadzira Mamiriro eBhizinesi Rako
Kunze kwechirongwa chebhizinesi, zvakakoshawo kuti uzive chimiro uye dhizaini yebhizinesi rako reziso uye kushanda. Ichakubatsira kuti uchengetedze uye kuronga zvinhu zvinodiwa kuti zviitwe kana kuchinjwa muzvinhu zvinobatika uye zvisingabatike zvine chekuita nebhizinesi rako. Inosanganisira basa, bhajeti, uye kuyerera kwemitengo yezvinhu zvako zvinopihwa.
Vakwikwidzi
As the Art of War by Sun Tzu said, “The best strategy in war is to defeat your enemy without ever fighting them.” Learn about your competitors. Check what they are offering(), their available products and designated prices for each, the materials they use, promos and gimmicks to attract buyers, etc.
Try to come up with your elements instead of just copying whatever they have in store. Try to answer the question “why they should choose you?” while developing your tactics to develop something uniquely yours.
It is best that you also offer something that isn’t known before, something that can make people curious and associate with your identity. Typical examples are the green stripes in Gucci apparel or the yellow and black printed silk of Versace. It will set you apart from the rest.
Aside from that, materials used in your products can also be your weapon to ace among your competitions. Sometimes, it’s the price that serves as the business’s pied piper and the quality and aesthetic beauty. Most today, customers post the things they find attractive or excellent on their social account, which can be your free promo too.
Yakakwana Bhizinesi Nzvimbo
We do not want to put our business in the middle of nowhere where no one will notice or a place that is too crowded that people can barely locate it. So, choose a place where it is easily spotted or accessible to the public but still the best spot to avoid being overshadowed. Know your customers well as they would be the number one reason to ensure that your business has a future.
Kunze kweizvozvo, zvingava zvakanaka kufunga nezvemitero, rendi, uye zvimwe zvinongedzo zvine chekuita nenyaya idzi (Sarudza nzvimbo yako yebhizinesi) Peni rega rega rinokosha, uye isu hatidi kutambisa pamusoro pezvinosungirwa muripo wemari pasina kuve nechokwadi chekuti tinowana chimwe chinhu chinobatsira mukudzoka.
Chekupedzisira, zvingabatsira kana iwe ukafungawo nezve kuseta chitoro chepanyama, chitoro chepamhepo, kana zvese zviri zviviri, sezvo izvi zvese zvine zvakasiyana zvinodiwa.
Legalities uye Registration
Hatidi kuita bhizimisi risiri pamutemo iye zvino, handizvo here?
Make sure that you register your brand and business. Registering your business means getting permission to operate, trade and purchase, pay taxes, and make sure you are not copying other brands’ names. Licenses and other legal documents that prove your ownership can also protect your brand and business(Bhalisa bhizinesi rako)
Ruzivo rwekusangana uye Mawebhusaiti Epamutemo
Sezvo isu tichirarama muzera redhijitari, bhizinesi redu reziso rinofanirawo kukwanisa kuenderera. Ruzivo rwedu rwekufonerana harwufanire kungogumira kunhamba dzenhare senge nguva yekare.
Mazuva ano, runhare, bhizinesi email, webhusaiti, Instagram, Facebook, Twitter, uye mamwe akawanda enhau enhau mapuratifomu anoonekwa senzira yekuonana nevatengi uye kunyangwe zano rekushambadzira.
Kunyanya izvo, sezvataurwa pamusoro, vazhinji vevatengi vako venguva yemberi vanobva kuchizvarwa uko kutaurirana kunonyanya kutsamira pamatanho ataurwa. Izvo chete zvakafanira kuti isu tirambe tichienda, zvikasadaro isu tichave kure kumashure kwemaitiro.
Zvinoenderana neizvozvo, zvakanakisa kuti iwe zvakare uhaye nyanzvi mukubata yako nhare dzevatengi uye webhusaiti.
Kubhadhara Nzira
Some businesses often neglect the importance of the available paying methods for their business. Trust me, I know. Have you experienced ordering a product online that says “we ship worldwide” but only has local banks as a paying method? It’s frustrating, isn’t it? It can be not very encouraging too.
Kufunga kuti uchaita kuti zvigadzirwa zvako zvitengeswe online pasirese kwakakosha. Zvinosanganisira kuvhura mari dzepasi rose uye masevhisi ekutumira. Uye kana ukasarudza kudaro, ita shuwa kuti unovapa sarudzo dzinova nechokwadi chekutengesa kwakanaka uye kunogutsa.
Dzimwe dzenzira dzakasiyana dzaunogona kusuma kune vatengi vako iPayPal, Payoneer, Visa, debit uye makadhi echikwereti, Hungwaru kuendesa kubhengi, nezvimwe. Ichavaponesa dambudziko uye ingatovakurudzira kutenga zvakare.
Izvi ndezvimwe zvezvinhu zvakakosha zvaunofanira kufunga nezvazvo kuti uende nebhizinesi rako rakabudirira reziso pakupedzisira. Zvimwe zvinhu zvakare zvinosanganisira:
- Kuwanikwa kwezvinhu
- Mutengo weholesale uye wekutengesa wemidziyo uye zvinhu
- Vashandi nevashandi
Mhedziso
Above, we untangle some of the questions that may be bugging your mind in starting your own eyelash business. Remember to realize dreams. It would help if you considered a few things to give it a promising future and even keep loyal clienteles in the long run.
References:
- Write your business plan (retrieved from https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan, 2021)
- Pick your business location (retrieved from https://www.sba.gov/business-guide/launch-your-business/pick-your-business-location, 2021)
- Global Fake Eyelashes Market 2019-2023 Introduction of Customizable False Eyelashes to Boost Growth |Technavio (retrieved from https://apnews.com/press-release/pr-businesswire/15f742d905754dad83651fb7257011a3, 2019)
- Register your business (retrieved from https://www.sba.gov/business-guide/launch-your-business/register-your-business, 2021)
