Khoebo ea Lash e na le phaello e kae?

Matsatsing ana, ho roala lihlahisoa tsa litlolo le lisebelisoa tse kang li-eyelashes ho nkoa e le ntho ea letsatsi le letsatsi kapa e tloaelehileng, e leng ho etsang hore khoebo ea lash e chese hona joale. Kahoo, haeba u ipotsa hore na khoebo ea lash e ka ba le phaello e kae, tsoela pele ho bala sengoloa sena.

Litaba tsa lefats'e ka bophara li boletse hore Amerika Leboea feela e lebelletse ho ba lee leng karolo ea 36.78 lekholong kabelo ea mmaraka ka lebaka la tlhahiso ea li-eyelashes tse entsoeng ka letsoho tse nang le kholo e lebelletsoeng ea kholo e potlakileng ka 2023 (1). Ho feta moo, khoebo ea li-eyelashes ha e bontše ho fokotseha, 'me haeba ho na le letho, ho fapana le hoo. Ho ea ka Giovanni (2020), 2017 e fetileng 'Maraka oa US (United States), li-eyelashes tsa bohata li ne li e-na le hoo e ka bang $ 206.4 limilione tse rekisoang. Ka 2018, e eketsehile ka $ limilione tse 60 ka thekiso ea $ 269.7 milione. Grand View Research, Inc. e tlalehile hore ka 2025, 'maraka oa lefats'e oa li-elash o tla fihla ho lidolara tse limilione tse likete tse 1,6 tsa US.

U ka sebelisa sena molemong oa hau ho tseba le ho netefatsa hore u rua molemo khoebong ea hau ea litoro ka ho otla ha tšepe e ntse e chesa.

Kahoo, haeba u ntse u ipotsa hore na khoebo ea lash e na le phaello e kae matsatsing ana, lintlha tse boletsoeng ka holimo li tla u fa maikutlo. Tlhokahalo, haholo hobane li-makeup gurus le ba susumetsang ba ntse ba hapa tlhokomelo hona joale, bakeng sa lisebelisoa tse boletsoeng, li ntse li eketseha le ho feta ha nako e ntse e ea.

Ho feta moo, ntle le litaba tsa bohlokoa tseo u hlokang ho li ela hloko ha u qala khoebo, lintlha tse ling li ka etsa bonnete ba hore u etsa hore khoebo ea hau e be le phaello ka hohle kamoo ho ka khonehang.

U ka tseba hore na u ka etsa bonnete ba hore u ka etsa phaello ka khoebo ea hau ea li-eyelashes ka ho tloaelana le tse latelang:

1. Bokhoni ba 'Maraka le Botumo bo ka Sehloohong ba Marakeng
2. Litšenyehelo tsa Sehlahisoa le Litefiso
3. Sebaka sa Thekiso
4. Leano le Papatso
5. Ho Hlokomela Tsoelo-pele ea Hao
6. Lintlha Tse Ling

Re tla leka ho li arola le ho li hlalosa ka lintlha tse qaqileng.

Bokhoni ba 'Maraka le Botumo bo ka Sehloohong ba Marakeng

Joalo ka khoebo efe kapa efe, khoebo ea lash ke kotsi eo motho a tlamehang ho ikemisetsa ho e nka. 'Me se nolofatsang kelello haholo ke ha u tseba hore ha u ipehe kotsing ntoeng ea lefeela.

Tsela e 'ngoe ea ho etsa joalo ke ho ithuta ka bokhoni ba' maraka le botumo bo ka sehloohong ba 'maraka oa sehlahisoa seo u se rekisang, tabeng ena, li-eyelashes.

Ho latela Technavio (2020) ho Analysis of COVID-19-False Eyelashes Market 2019-2023: Tlhokomeliso Mabapi le Makeup ea Mahlo ho Boost Khōlo, 'maraka oa li-eyelashes oa bohata o ntse o bonts'a kholo ea lidolara tse limilione tse 363.84 tsa US nakong ea 2019-2023, e ntseng e tsoela pele ho CAGR ea 5%. E bontša hore ho sa tsotellehe boemo bo thata boo seoa sena se re tliselitseng sona, khoebo ea bohlasoa e ntse e tsoela pele ho atleha.

Ntle le moo, ka lebaka la mekhoa ea litlolo tsa mahlo le feshene e chesang hona joale, li-salons li kenya chelete ka lisebelisoa tseo li ka li fang bareki ba tsona, ho akarelletsa le li-eyelashes. Litsebi tse ikemetseng tsa li-eyelashes le li-studio li lula li hola ka mokhoa o tsitsitseng, ho bolelang hore tlhoko ea li-eyelashes e tla eketseha ka mokhoa o lebelletsoeng (1).

Litšenyehelo tsa Sehlahisoa le Litefiso

Ha u beha litheko tsa li-eyelashes tsa hau, ho na le lintlha tse fapaneng tseo u lokelang ho li nahana pele. Lintlha tsena li tla etsa qeto ea hore na sehlahisoa sa hau se tla bitsa bokae le hore na ho tla ba le litefiso life.

Ntlha ea pele, u tlameha ho fumana chelete eohle eo ue sebelisitseng ho reka lisebelisoa ho etsa li-eyelashes tse peli. Lisebelisoa tsa li-eyelashes li ka ba tsa maiketsetso, likhoele tsa silika tsa tlhaho, kapa boea ba 'nete ba mink; ehlile, tsena kaofela li na le litheko le litefiso tse fapaneng ho latela litšenyehelo le mosebetsi (Sarah, 2017). E boetse e fapana ho ea ka botenya le bolelele ba sehlahisoa. Ntle le moo, mefuta ea mochini o hiriloeng kapa o sebelisitsoeng le ona o lethathamong la litšenyehelo tse khethollang theko ea ho qetela ea thekiso ea sehlahisoa sa hau.

Boleng le bongata le tsona ke lintlha tse ling tse sa bonahaleng tse etsang qeto. Hopola molao oa motheo oa moruo oa tlhokahalo le phepelo. Haeba taelo ea li-eyelashes e phahame, u ka boela ua phahamisa boleng ba hau.

Kamehla khutlela ho moralo oa hau oa khoebo kapa 'mapa' me u ntlafatse kabo ea hau ea tekanyetso, ha ho hlokahala, kaha sena se u thusa ho lekola tsoelo-pele ea hau le lipheo tsa hau. Kahoo, ho bohlokoa ho ngola mehato eohle eo u tla e nka ho tloha joale ho ea pele.

Sebaka sa Thekiso

Matsatsing ana, ho bonahala batho ba fumana ho le bonolo ho reka inthaneteng ho feta ho etela mabenkele. Haholo-holo hona joale kaha seoa sena se amme mabothobotho a rona a ho solla mahala le bongata ba mabenkele.

Ka lebaka lena, liwebsaete le li-platform tsa marang-rang li tla u thusa ho tsamaisa khoebo ea hau ea bohlanya.

Ho ea ka Carney (2021), sebaka sa marang-rang se entsoeng ka tloaelo se ka bitsa chelete e ka bang $ 5000, empa u ka lula u etsa DIY (Iketsetse) ka libaka tse kang Wix le Squarespace ka $ 12 feela ho $ 13 ka khoeli. E ntse e ka fetoha ho latela lintlha tse fapaneng joalo ka litifikeiti, litaba, le tse ling (O ka sheba lenane monaHo Aha Sebaka sa Marang-rang ho bitsa bokae?) (9).

Kgetho e 'ngoe eo mohlomong e neng e ke ke ea u jella letho haese nako le boiphahamiso ke ka ho sebelisa li-account tsa hau tse fapaneng tsa media. U ka beha lihlahisoa tsa hau 'me ua li tšehetsa ho Instagram, Facebook, Twitter, joalo-joalo.

Leano le Papatso

Joalo ka ha ba re, khoebo ke papali ea chelete, ka hona o hloka ho etsa bonnete ba hore o na le moralo oa papali ea hau ho fihlela tlholo, ho bolelang phaello ea khoebo. Ho rala ka hloko maano a fapaneng a ho sebetsana le ho bapatsa lihlahisoa tsa hau ho ka ama lintlha tse ngata katlehong ea k'hamphani ea hau ea lintši.

Mokhoa o reriloeng o tla u thusa ho hohela bareki ba nang le thahasello ho fetisisa 'marakeng.

Karolo e 'ngoe ea bareki eo re e shebileng ke bacha le ba lilemo tse sekete ba phelang le ba tloaetseng lefatše la digital. Leano lena le ka etsoa ka ho etsa hore motho ea susumetsang a etse tlhahlobo ea sehlahisoa ka ho ba romella thepa ea hau kaha li-fandom kapa li-club tsa balateli li sebelisoa e le mokhoa oa ho rata likhoebo matsatsing ana, haholo-holo har'a sehlopha sena sa lilemo.

Leano le leng leo u ka le sebelisang ke ho beha leihlo bamameli ba hau le mekhoa ea morao-rao eo ba leng ho eona matsatsing ana. U ka sheba LashiaAustralie (2021) bakeng sa Mekhoa ea Li-Eyelash ea 2021 'me u ipoloke u le morao-rao mabapi le tlhokahalo ea' maraka e le hore u ka palama leqhubu.

Litheolelo, lipehelo tsa liphutheloana, thekiso, le litumello tsa litšoantšo kapa tsa baetsi ba litšoantšo le tsona ke mekhoa e sa feleng ea ho rekisa. Joalokaha ho boletsoe ka holimo, papali ea fanfare 'marakeng e matla, haholo-holo haeba motlatsi a e-na le balateli ba matla le ba tsitsitseng ba lulang ba tsoa ho tšehetsa litumellano tsa bona.

Qetellong, etsa bonnete ba hore u na le tekanyetso e leka-lekaneng le e abetsoeng hantle ea ho bapatsa e hlahisang chelete e itseng. Ho latela Alton (2015), ho na le litsela tse 7 tseo u ka li bolokang ka tekanyetso ea hau ea ho bapatsa. Tsena ke:

1. Tlosa litšila tse u jellang chelete khoeli le khoeli empa li sa hlahise thekiso leha e le efe.
2. Qoba ho etsa liphoso tsa mebaraka ka hohle kamoo u ka khonang ka ho hira batho ba nepahetseng bakeng sa sehlopha sa hau sa papatso.
3. Sebelisa litaba tse u tlisetsang thekiso ho fapana le ho li etsa. Ho e-na le hoo, o ka ntlafatsa le ho ntlafatsa tse teng ho li etsa hore li be betere le ho feta.
4. Nahana ka boholo ba papatso ea hau. Boholo ha bo bolele ho rekisa hantle.
5. Sebelisa hamolemo lisebelisoa tse teng tse u lefisang 0%.
6. Beha maikutlo a hau ho phetoho.
7. U ka nahana ka ho hira le ho hira kantle ho basebetsi ba k'hamphani ea hau. Joalo ka bangoli ba li-blog kapa baokameli ba litaba tsa sechaba ho khothaletsa le ho bapatsa lihlahisoa tsa hau li-forum tse fapaneng tsa litaba tsa sechaba.

Leano la ho rekisa ha se matla a tsitsitseng, ke mokelikeli o itseng 'me o lokela ho tsamaea ho ea ka phallo ea tlhokahalo ea' maraka, kahoo etsa bonnete ba hore u ka tsamaisana le liphetoho tsena 'me u lula u fetoha.

Ho Hlokomela Tsoelo-pele ea Hao

Ho lula u shebile litšenyehelo tsa hau le ho rekota phaello ea hau ho tla u thusa ho bona tsoelo-pele ea hau ho fihlela joale, ho kenyelletsa phaello le tahlehelo ea khoebo ea hau ea lintši.

U tlameha ho hlokomela hore merero ea khoebo ha e behetsoe ka thata hore e se ke ea ameha le e sa fetoheng. Tlhokomelo ea hau e ka u thusa ho bona lintho tse u tsoelang molemo le tse sa u tsoeleng molemo (5). E tla u fa leseli la hore na ke lintho life tse hlokang ho ntlafatsoa le ho fetoloa maqheka a hau le ho sebetsana le khoebo.

Lintlha Tse Ling

There are a lot of things you can do to make your eyelash profitable that we did not fully tackle above, such as:

• Structure or flow of your business
• Learning about your competitors to create unique selling techniques
• Hiring the right people
• Building connections and partnerships

Although vital in any business, these factors don’t automatically mean that it work the same way for everyone. One size doesn’t fit all, so expect some tweaking here and there to make it best suited for you and your business. Just because it works for John doesn’t mean it will work for Jane too.

Sephetho

How you can profit from your lash business relies on your drive and persistence to make it an income-generating one, but it doesn’t simply end with your goal-driven aspirations. You should consider some factors and do some research to make it a successful one, just like some of the things discussed above.