Na u kile ua tsoha ka letsatsi le leng, u roala li-eyelashes tsa hau tsa bohata, 'me ua ipotsa, "ho thoe'ng haeba ke qala khoebo ea ka ea lintši?" Haeba ho joalo, joale sengoloa sena ke sa hau.
Ha re re u lakatsa ho qala khoebo ea hau e atlehileng ea li-elash. Boemong bona, tsena ke tse ling tsa lintho tse 'maloa tsa bohlokoa tseo u lokelang ho li ela hloko:
- Tseba 'maraka oa hau le palo ea batho
- Tseba lebitso la hau
- Lokisetsa moralo oa hau oa khoebo le lichelete tsa hau
- Rala sebopeho sa khoebo ea hau
- Tseba baphadisani ba hao
- Fumana sebaka se nepahetseng sa ho rekisa
- Ngolisa khoebo ea hau
- Theha liwebsaete tsa molao le mehala bakeng sa lipotso tsa bareki le mokhoa oa ho lefa
Ho qala khoebo ea hau ea lintši ha se ho tsamaea serapeng sa boikhathollo. E hloka moralo o hlokolosi le oa bohlokoa, joalo ka khoebo efe kapa efe. Ha re batle ho bula k'hamphani ntle le tšepo ea hore e tla ba kholo ka letsatsi le leng. Kahoo, etsa bonnete ba hore u nahana ka mohato o mong le o mong ka botlalo.
Ka tlase, re tla hlahlobisisa lintlha tsena, 'me re ithute hore na e' ngoe le e 'ngoe ea tsona e bohlokoa hakae ho qala khoebo ea lintši.
Mmaraka le palo ea batho
Ho sa tsotellehe hore na u na le lebaka lefe, ebang ke la botho, ka tšusumetso, kapa khothatso, ho qala khoebo ea hau ea lintši, ho bohlokoa ho tseba hore na u rekisetsa mang khoebo le lihlahisoa.
Pele u potlakela ho etsa hore merero ea hau e be ea sebele, etsa lipatlisiso tse tebileng pele. Ke bo-mang bao u batlang ho ba reka? U rera ho sebeletsa bamameli bafe? Na u tla etsa hore see se fumanehe bakeng sa 'maraka oa lehae feela, kapa u rera ho etsa hore see se fihlellehe machabeng? Mmaraka o motle ka ho fetisisa oa sehlahisoa see ke oa lilemo life?
Ho latelaTachavio, 2019, basali ba bacha le ba ruileng le ba lilemo tse sekete hangata ke sepheo sa khoebo ea li-eyelashes tsa bohata. Ba amehile ka ponahalo ea bona le kamoo ba hlahisang ponahalo ea bona kateng.
U ka fumana likarabo ho sena ka ho batlisisa marang-rang bakeng sa lipalo-palo kapa ho hlahloba sebaka sa heno (Patlisiso ea 'maraka le tlhahlobo ea tlholisano). U kanna ua bala lipatlisiso tsa marang-rang mabapi le hore na mofuta ona oa lilemo o ka rata ho tseba hore na ke mofuta ofe oa 'maraka o tla ba khahla haholo.
Ho Reha Lebitso la Lebitso la Hao
Khoebong, e 'ngoe ea litsela tse molemohali tsa ho hopoloa ke ka ho ikhetha ha lebitso la lebitso la hau.
Khetha mofuta oo bareki ba hau ba ka o hopolang habonolo empa o ntse o fapane haholo le a mang. Letšoao le ka u khetholla ho bahlolisani ba hau mme mohlomong ke lona lebaka le etsang hore u hlahelle har'a ba bang. Joalo ka LV bakeng sa Louis Vuitton kapa D&G bakeng sa Dolce le Gabbana, le uena u ka etsa khatiso ea hau.
Ntle le moo, o boetse o tlameha ho etsa bonnete ba hore lebitso la hau ha le nkuoe ka molao kapa ke la k'hamphani e 'ngoe. Ho seng joalo, u ka 'na ua phathahana ka liqoso tsa litokelo tsa litokelo tsa molao le tsa bosholu nakong e tlang,' me re ka se batle seo.
Joalo ka ha re batla hore khoebo ea rona ea lets'oao le lintši li tsejoe, re boetse re batla ho netefatsa hore e tsamaea ka thelelo le ka bokhabane. Ho qoba lintho tsa molao ke tsela e 'ngoe ea ho etsa joalo.
Leano la Khoebo le Lichelete
Haeba meaho ea meralo e na le moralo, khoebo e na le merero ea khoebo.
Morero oa khoebo o tla sebetsa e le tataiso le 'mapa oa hau ho qala, ho tsamaisa le ho boloka khoebo ea hau e tsoela pele (Ngola moralo oa hau oa khoebo).
'Mapa oa khoebo o nang le liketso tsohle tse hlokahalang le mehato e tla hlokomela khampani ea litoro tsa hau qetellong.
Ha e le hantle, haeba re e-na le sepheo, ho na le mosebetsi o boima o amehang.
Re ke ke ra batla lebone la boselamose feela 'me ra etsa genie e nang le botsoalle ho phethahatsa litoro tsa rona ka ho e tlotsa joalo ka Aladdin.
Ho etsa khoebo ho kotsi. E le hore u se ke ua senya nako ea hau ho etsa ntho e itseng ntle ho letho, hoa hlokahala ho etsa moralo o boima oa khoebo. E tla u bontša likhakanyo tsohle tsa lichelete le likotsi, joalo ka thepa e hlokahalang bakeng sa sehlahisoa, theko ea unit, chelete e lebelletsoeng le litšenyehelo, mekhoa ea ho bapatsa, litšenyehelo tse hlokahalang bakeng sa thekiso. Motheo oa bareki. Lintlha tse ling, joalo-joalo.
Haeba u etsa moralo oa hau oa khoebo ka botlalo le ka boiteko bo matla, o ka hohela batseteli ba kamoso (Ngola moralo oa hau oa khoebo).
Rala Sebopeho sa Khoebo ea Hao
Aside from the business plan, it is also essential to know the structure and design of your eyelash business and operation. It will help you keep track and organize the things needed to be done or changed in tangible and intangible things regarding your business. It consists of the work, budget, and pricing flow of your products offered.
Bahlodisani
As the Art of War by Sun Tzu said, “The best strategy in war is to defeat your enemy without ever fighting them.” Learn about your competitors. Check what they are offering(), their available products and designated prices for each, the materials they use, promos and gimmicks to attract buyers, etc.
Leka ho hlahisa likarolo tsa hau ho e-na le ho kopitsa eng kapa eng eo u e bolokileng. Leka ho araba potso e reng "ke hobane'ng ha ba lokela ho u khetha?" ha u ntse u ntlafatsa maqheka a hau a ho hlahisa ntho e ikhethang ea hau.
Ho molemo hore u fane ka ntho e sa tsejoeng pele, ntho e ka etsang hore batho ba thahaselle ho tseba le ho amahanya le boitsebiso ba hau. Mehlala e tloahelehileng ke mebala e tala ea seaparo sa Gucci kapa silika e hatisitsoeng e mosehla le e ntšo ea Versace. E tla u khetholla ho ba bang kaofela.
Ntle le moo, lisebelisoa tse sebelisoang lihlahisoa tsa hau le tsona e ka ba sebetsa sa hau ho ace har'a litlholisano tsa hau. Ka linako tse ling, ke theko e sebetsang e le piper ea pied ea khoebo le boleng le botle bo botle. Boholo ba kajeno, bareki ba beha lintho tseo ba li bonang li khahleha kapa li ntle haholo akhaonteng ea bona ea sechaba, tseo e ka bang promo ea hau ea mahala.
Sebaka se Phethahetseng sa Khoebo
Ha re batle ho beha khoebo ea rōna sebakeng seo ho seng motho ea tla se hlokomela kapa sebaka se tletseng haholo hoo batho ba ke keng ba se fumana. Kahoo, khetha sebaka seo se bonoang habonolo kapa se fihlellehang ho sechaba empa e ntse e le sebaka se setle sa ho qoba ho pupetsoa. Tseba bareki ba hau hantle kaha e tla ba lebaka la pele la ho netefatsa hore khoebo ea hau e na le bokamoso.
Ntle le moo, ho ka ba molemo ho nahana ka makhetho, rente, le lintlha tse ling tse amanang le litaba tsena (Khetha sebaka sa khoebo ea hau). Chelete e 'ngoe le e' ngoe ea bohlokoa, 'me ha re batle ho e senya holim'a litefello tse tlamang tsa chelete ntle le ho etsa bonnete ba hore re fumana ho hong ho nang le phaello.
Qetellong, ho ka thusa haeba o ka nahana ka ho theha lebenkele la 'mele, lebenkele la inthanete, kapa ka bobeli, kaha tsena kaofela li na le litlhoko tse fapaneng tsa motheo.
Melao le Ngoliso
Ha re batle ho ba le khoebo e seng molaong hona joale, na ha ho joalo?
Etsa bonnete ba hore u ngolisa lebitso la hau le khoebo ea hau. Ho ngolisa khoebo ea hau ho bolela ho fumana tumello ea ho sebetsa, ho rekisa le ho reka, ho lefa makhetho, le ho etsa bonnete ba hore ha u kopitse mabitso a mefuta e meng. Lilaesense le litokomane tse ling tsa molao tse pakang hore botho ba hau le tsona li ka sireletsa lebitso le khoebo ea hau(Ngolisa khoebo ea hau).
Tlhahisoleseding ea Boikopanyo le Liwebsaete tsa Semmuso
Kaha re phela mehleng ea dijithale, khoebo ea rona ea eyelash le eona e lokela ho khona ho tsoela pele. Lintlha tsa rona tsa ho ikopanya ha lia lokela ho lekanyetsoa feela ho linomoro tsa mohala joalo ka mehla ea khale.
Matsatsing ana, mohala, lengolo-tsoibila la khoebo, sebaka sa marang-rang, Instagram, Facebook, Twitter, le li-forum tse ling tse ngata tsa litaba tsa sechaba li nkuoa e le mokhoa oa ho ikopanya le litšebeletso tsa bareki esita le leano la ho bapatsa.
Especially that, as stated above, most of your future clients are from a generation where communication is heavily dependent on the said channels. It is only suitable for us to keep up, else we will be far behind the trends.
In line with that, it is best that you also hire an expert in handling your customer hotlines and website.
Mokhoa oa ho lefa
Some businesses often neglect the importance of the available paying methods for their business. Trust me, I know. Have you experienced ordering a product online that says “we ship worldwide” but only has local banks as a paying method? It’s frustrating, isn’t it? It can be not very encouraging too.
Deciding whether you will have your products sold online internationally is crucial. It entails opening international payment and shipping services. And if you choose to do so, make sure that you offer them options that ensure smooth and satisfactory transactions.
Some of the various methods you can introduce to your customers are PayPal, Payoneer, Visa, debit and credit cards, Wise bank transfer, and more. It will save them the hassle and would even encourage them to buy again.
These are some of the most important things you should think of to take off with your successful eyelash business finally. Some other factors also include:
- Availability of materials
- Wholesale and retail prices for the equipment and materials
- Staff and personnel
Sephetho
Ka holimo, re rarolla tse ling tsa lipotso tse ka 'nang tsa u sitisa ho qala khoebo ea hau ea lintši. Hopola ho phethahatsa litoro. E ka u thusa haeba u ka nahana ka lintho tse 'maloa ho e fa bokamoso bo tšepisang esita le ho boloka bareki ba tšepahalang qetellong.
Litšupiso:
- Ngola moralo oa hau oa khoebo (o nkiloe ho https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan, 2021)
- Khetha sebaka sa khoebo ea hau (e nkiloe ho https://www.sba.gov/business-guide/launch-your-business/pick-your-business-location, 2021)
- Global Fake Eyelashes Market 2019-2023 Kenyelletso ea Li-Eyelashes tsa Bohata tse Customizable ho Holisa Kholo |Technavio (e nkiloe ho https://apnews.com/press-release/pr-businesswire/15f742d905754dad83651fb7257011a3, 2019)
- Ngolisa khoebo ea hau (e nkiloe ho https://www.sba.gov/business-guide/launch-your-business/register-your-business, 2021)
