Ngaba uyazi ukuba yintoni iManga Eyelashes?
Andazi ukuba uqaphele, kodwa iTikTok ngoku ithatha ulawulo lweendlela zobuhle zehlabathi.
Ukusuka kwiingcebiso eziluncedo zokhathalelo lwesikhumba ukuya kwiingcebiso ze-DIY lipstick, TikTok's “UbuhleTok” uluntu yindawo apho unokufumana kwaye ucofe iingcebiso zokwakheka ezinokusetyenziswa ngabasebenzisi phantse kulo naliphi na iqela lobudala.
Kutshanje, umkhwa obizwa ngokuba “manga eyelashes” utshayela kuluntu lweTikTok.
I-Manga eyelashes, njengoko igama libonisa, iphefumlelwe ngamehlo abalinganiswa besifazane kwi-anime yaseJapan.
Ngokungafaniyo nezinye izitayile ezandisa ngokulinganayo ngaphezulu kweenkophe zendalo, iinkophe ze-manga zichaze i-eyelashes. “iincopho” efana namehlo kanodoli amnandi, ogqithisiweyo, abenza babonakale bethandeka ngakumbi kwaye benamandla.
Kungenxa yoko le nto isiba sisimo esitsha sokuhombisa esifunwayo luluntu lobuhle kwiTikTok namhlanje.
Ngapha koko, le mivimbo ye-manga sele ifumana i-wave encinci yokuthandwa ukusukela kunyaka ophelileyo.
KwakungoMatshi kulo nyaka apho yalawulwa yividiyo ethunyelwe ngunobuhle weblogger ogama lingu @sacheu.
@sacheu yiblogi yobuhle yaseTshayina-yaseMelika ehlala eToronto kwaye ngoku inabalandeli abangama-230,000. Iividiyo zakhe zemihla ngemihla zigxile kwiingcebiso zokuthambisa kunye nophononongo lwemveliso yobuhle.
Yaqala xa waqaphela ukuba umkhwa ushushu ngelixa ekhangela iNcwadi eNcinci eBomvu eTshayina, ngoko ke wagqiba ekubeni enze uphononongo lwe-makeup kwi-manga eyelashes.
Nge-9 kaMatshi walo nyaka, wafaka isithuba seTikTok ngesihloko.
“Ndiza kuthumela isifundo kungekudala! ngevidiyo emfutshane “#mangalashes”.
Khange ndilindele ukuba le vidiyo ibe yinto ehamba phambili ngexesha elifutshane.
Ukuza kuthi ga namhlanje, ividiyo ifikelele kwi-1.12 yezigidi ezithandwayo, kunye ne-6.07 yezigidi zevidiyo ezidlalwayo kunye nezimvo zabasebenzisi ezingaphezu kwe-2,000.
Enye yezona zimvo zithandwa kakhulu yayikukubuza malunga nokuthengwa kwee-eyelashes zomgunyathi, i-mascara ene-fluffy, kunye ne-qualitative mascara.
Emva kokuba ividiyo ka-@sacheu iqhume, uninzi lweeblogi zobuhle zaqala ukuzama ukulandela le ndlela yokwenza i-manga eyelash.
Umzekelo, i-blogger yobuhle egama lingu-@yexy, nangona ingenabalandeli abaninzi, iphumelele i-manga eyelash effect enhle ngokusebenzisa i-eyelashes yobuxoki kwaye ividiyo yakhe ine-252,000 yokuthandwa.
I-blogger yaseJapan, @rei_tay, ibonise iintlobo ezahlukeneyo ze-eyelashes zobuxoki azithengayo kwividiyo, kwaye ayizange nje ividiyo ifumane imibono yesigidi kodwa kwividiyo kunye necandelo lamagqabantshintshi, kwakukho abantu abaninzi ababecela amakhonkco ukuba bawathenge. nokubathenga egameni labo.
Ukuza kuthi ga namhlanje, i-hashtag ye-#mangalashes ifumene ngaphezulu kwe-24 yezigidi zeembono, kwaye nangona kuthatha izakhono zokuzilungisa ukuzoba ezi manga ze-eyelashes, akunakuphikiswa ukuba le nkangeleko iya iba ngumkhwa kwi-TikTok, kwaye iya isanda ukuba yinto yokuqhawuka. kulo nyaka.
Ukhangelo lukaGoogle lwemivimbo yemanga lukwabonise ukonyuka okuthe gqolo kukhangelo lwakutsha nje.
Ngokutsho kwedatha, igama elingundoqo “imivimbo manga” yabona i-spike encinci kwisiqingatha sokuqala sonyaka, kwaye isalathisi sokukhangela siphinde sanyuka ngoJuni kwaye kulindeleke ukuba sinyuke ngokukhawuleza kwiinyanga ezizayo.
Ngokumalunga nokuthandwa kophando lwengingqi, iUnited States, Canada, kunye neAustralia zinelona nani liphezulu lophando.
Bekukho nespike kukhangelo olunxulumene ne “imivimbo manga izandiso”.
Ukujonga idatha yegama elingundoqo kwi-backend ye-Amazon US, sifumene ukuba umkhwa wokukhangela ibinzana eqongeni lihle kakhulu.
Idatha ibonisa ukuba umthamo wokukhangela we “imivimbo manga” kwi-Amazon kwiinyanga zakutshanje kwinqanaba eliqhubekayo lokunyuka, enye yoLuhlu kunye nebinzana elichaphazelekayo kwisayithi le-Amazon uphendlo lwenyanga lufike kwi-13,803, umyinge wamaxesha e-460 ngosuku, ngokuhlalutya imfuno kunye nokhuphiswano lwala magama angundoqo e-traffic. Kwafunyaniswa ukuba ipesenti epheleleyo yokuchofoza kwemveliso kule khonkco yayingu-29.3%, kwaye izinga lokuguqulwa elipheleleyo lokuchofoza lifike kwi-15.3%.
Buyela kwiphepha lasekhaya le-Amazon, ukukhangela “imivimbo manga” iveze imveliso yeenkophe zomgunyathi kunye nebinzana eliphambili, eliqokelele uphononongo lwabasebenzisi be-14,197 ukuza kuthi ga ngoku, kunye nophononongo lweenkwenkwezi ezintlanu. Ezinye iimveliso ze-eyelashes kunye nebinzana “imivimbo manga” kwakhona ube neentengiso ezilungileyo.
Ngapha koko, i-eyelashe makeup ibe ngumxholo oshushu kwiTikTok.
I-hashtag ye-#eyelash kwi-TikTok ifumene imidlalo ezizigidi ezili-170, kwaye i-hashtag ye-eyelashtrend ifumene imidlalo ezizigidi ezi-2.4 kumaqela alandela iindlela zokuhombisa iishiya.
Iiblogi ezininzi zobuhle zinxibelelanisa ngokungangqalanga kwiimpahla kwicandelo lezimvo ngokuthumela iividiyo zee-eyelash makeup tutorials, kwaye imfuno yazo isephezulu kakhulu ngokwempendulo evela kubasebenzisi.
Uninzi lweemveliso zifumaneka kwiqonga elithile le-b2b, kwaye ixabiso le-wholesale ngokusisiseko lijikeleze i-0.9-2USD, ngoko ke kukho inzuzo elungileyo.
Ngoku, njengoko “manga eyelash” Intsingiselo ye-TikTok iyaqhubeka nokukhula, iimveliso zobuhle be-eyelashi ezahlukeneyo ezinje nge-eyelashes yobuxoki, i-mascara ethambileyo, kunye ne-mascara esemgangathweni inokuba yenye yeendlela zobuhle eziya kuthi ziqale kwisiqingatha sesibini sonyaka.
Thetha ngokukhululekileyo okanye uqhagamshelane nathi ukuze wenze ngokwezifiso iileyibhile zakho zemanga!
