Bawo ni Iṣowo panṣa jẹ Ere?

Nowadays, wearing cosmetic products and accessories such as eyelashes is considered an everyday item or trendy, making the lash business hot right now. So, if you wonder how profitable a lash business can be, continue to read this article.

Worldwide data stated that North America alone is expecting to havea 36.78 percent ipin ọja nitori iṣelọpọ ti awọn eyelashes ti a fi ọwọ ṣe pẹlu idagbasoke iyara ti ifojusọna nipasẹ 2023 (1). Pẹlupẹlu, iṣowo eyelash ko ṣe afihan eyikeyi idinku, ati pe ti ohunkohun ba, o jẹ ilodi si. Gẹgẹbi Giovanni (2020), ọdun 2017 to kọja ni Ọja AMẸRIKA (Amẹrika), awọn eyelashes eke ni isunmọ $ 206.4 milionu ni tita. Ni ọdun 2018, o pọ si nipasẹ diẹ sii ju $ 60 million pẹlu $ 269.7 million ni tita. Iwadi Grand View, Inc. royin pe ni ọdun 2025, ọja ipenpeju agbaye yoo de 1.6 bilionu owo dola Amerika kan.

O le lo eyi si anfani rẹ lati pinnu ati rii daju pe o jere lati iṣowo panṣa ala rẹ nipa lilu lakoko ti irin naa gbona.

Nitorinaa, ti o ba n iyalẹnu bawo ni iṣowo panṣa jẹ ere ni ode oni, data ti a mẹnuba loke yoo fun ọ ni imọran. Ibeere naa, paapaa niwọn igba ti ọpọlọpọ awọn gurus atike ati awọn oludari n gba akiyesi ni bayi, fun ẹya ẹrọ ti a sọ, n pọ si paapaa diẹ sii ju akoko lọ.

Pẹlupẹlu, ni afikun si awọn ọrọ pataki ti o nilo lati ronu nigbati o ba fo ni laini iṣowo yii, awọn ifosiwewe miiran le rii daju pe o jẹ ki iṣowo panṣa rẹ ni ere bi o ti ṣee.

O le pinnu bi o ṣe le ṣe iṣeduro pe o le jere pẹlu iṣowo oju oju rẹ nipa nini faramọ pẹlu atẹle naa:

1. O pọju Ọja ati Gbajumo Ọja akọkọ
2. Iye owo ọja ati awọn idiyele
3. Tita Location
4. Nwon.Mirza ati Marketing
5. Mimojuto Ilọsiwaju Rẹ
6. Awọn Okunfa miiran

A yoo gbiyanju lati fọ wọn lulẹ ki o ṣe alaye wọn pẹlu awọn alaye.

O pọju Ọja ati Gbajumo Ọja akọkọ

Gẹgẹ bii iṣowo miiran, iṣowo panṣa jẹ eewu ọkan gbọdọ jẹ setan lati mu. Ati pe ohun ti o rọrun ọkan julọ ni nigbati o ba mọ pe o ko fi ara rẹ wewu ogun asan.

Ọna kan lati ṣe iyẹn ni lati kọ ẹkọ nipa agbara ọja ati olokiki olokiki ọja ti ọja ti o n ta, ninu ọran yii, awọn eyelashes.

Gẹgẹbi Technavio (2020) ni Onínọmbà ti Ọja Awọn Eyelashes COVID-19-Eke 2019-2023: Imọye Nipa Atike Oju lati Igbelaruge Idagba, ọja ipenpeju eke tun ṣafihan idagbasoke ti 363.84 milionu dọla AMẸRIKA lakoko ọdun 2019-2023, ti nlọsiwaju ni CAGR ti akoko 5% kan. O fihan pe laibikita ipo nija ti ajakaye-arun ti mu wa, iṣowo panṣa n tẹsiwaju.

Yato si iyẹn, nitori awọn aṣa atike oju ati aṣa ti o gbona ni bayi, awọn ile iṣọ ṣe idoko-owo ni awọn ẹya ẹrọ ti wọn le fun awọn alabara wọn, pẹlu awọn eyelashes. Awọn alamọja oju oju olominira ati awọn ile-iṣere n dagba ni imurasilẹ, eyiti o tumọ si ibeere fun awọn eyelashes yoo pọ si ni ireti (1).

Iye owo ọja ati awọn idiyele

Nigbati o ba n gbe awọn idiyele ti awọn eyelashes rẹ jade, awọn ifosiwewe pupọ wa ti o yẹ ki o gbero ni akọkọ. Awọn ifosiwewe wọnyi yoo pinnu iye ọja rẹ yoo jẹ ati awọn idiyele wo yoo jẹ.

Ni akọkọ, o ni lati pinnu iye lapapọ ti o lo lori awọn ohun elo lati ṣe awọn oju oju meji. Awọn ohun elo eyelashes le jẹ sintetiki, awọn okun siliki adayeba, tabi irun mink gidi; dajudaju, awọn wọnyi gbogbo ni orisirisi awọn owo ati owo ni awọn ofin ti iye owo ati ise (Sarah, 2017). O tun yatọ ni ibamu si sisanra ati ipari ti ọja naa. Yatọ si iyẹn, awọn iru ẹrọ ti a yalo tabi ti a lo tun wa lori atokọ awọn inawo ti n pinnu idiyele soobu ikẹhin ọja rẹ.

Didara ati opoiye tun jẹ awọn ifosiwewe ipinnu airotẹlẹ miiran. Ranti ipilẹ eto-ọrọ aje ti ibeere ati ipese. Ti aṣẹ lori awọn eyelashes ba ga, o tun le gbe iye rẹ ga.

Nigbagbogbo pada si ero iṣowo rẹ tabi maapu ki o ṣe imudojuiwọn ipinpin isuna rẹ, ti o ba jẹ dandan, nitori eyi ṣe iranlọwọ fun ọ lati tọpa ilọsiwaju ati awọn ibi-afẹde rẹ. Nitorinaa, o ṣe pataki lati kọ gbogbo awọn gbigbe ti iwọ yoo ṣe lati igba yii lọ.

Tita Location

Ni ode oni, eniyan dabi pe o rọrun diẹ sii lati raja lori ayelujara ju lati ṣabẹwo si awọn idasile gangan. Ni pataki julọ ni bayi ti ajakaye-arun naa ti kan igbadun wa ti lilọ kiri ọfẹ ati galore rira.

Nitori idi eyi, awọn oju opo wẹẹbu ati awọn iru ẹrọ ori ayelujara wa ni ọwọ ni ṣiṣe iṣowo panṣa rẹ.

Gẹgẹbi Carney (2021), oju opo wẹẹbu ti aṣa le jẹ ni ayika $ 5000, ṣugbọn o le ṣe DIY nigbagbogbo (Ṣe funrararẹ) pẹlu awọn aaye bii Wix ati Squarespace fun $ 12 si $ 13 nikan fun oṣu kan. O tun le yipada da lori awọn ifosiwewe oriṣiriṣi gẹgẹbi awọn iwe-ẹri, akoonu, ati diẹ sii (O le ṣayẹwo atokọ naa NibiElo ni Kiko oju opo wẹẹbu kan Ni idiyele Ni igbagbogbo?) (9).

Aṣayan miiran ti yoo jẹ ki o jẹ nkankan bikoṣe akoko ati igbega ara ẹni jẹ nipa lilo awọn akọọlẹ media awujọ oriṣiriṣi rẹ. O le firanṣẹ awọn ọja rẹ ki o fọwọsi wọn lori Instagram, Facebook, Twitter, ati bẹbẹ lọ.

Nwon.Mirza ati Marketing

As they say, business is a gamble, so you need to make sure that you have your game plan to attain victory, which means business profit. Careful planning of the different strategies in handling and marketing your products can impact many factors in the flourishing of your eyelash company.

A targeted technique will most probably help you lure the most interested customers in the market.

One sector of customers we are looking at is teenagers and millennials who live and are accustomed to the digital world. This particular strategy can be executed by having an influencer do a product review by sending them your items since fandoms or fan clubs are used as a fanfare for businesses nowadays, especially among this age group.

Ilana miiran ti o le lo ni lati ṣe atẹle awọn olugbo rẹ ati awọn aṣa tuntun ti wọn wa sinu awọn ọjọ wọnyi. O le ṣayẹwo jade LashiaAustralie (2021) fun awọn Awọn aṣa Iju fun 2021 ki o si jẹ ki ararẹ imudojuiwọn lori ibeere ọja ki o le gùn ṣiṣan naa pẹlu.

Awọn ẹdinwo, awọn iṣowo package, awọn tita, ati oriṣa tabi awọn ifọwọsi olorin tun jẹ awọn ilana ailakoko ti tita. Gẹgẹbi a ti sọ loke, ere fanfare ni ọja jẹ lile, ni pataki ti olufowosi naa ni awọn onijakidijagan ti o lagbara ati ti iṣeto ti o jade nigbagbogbo lati ṣe atilẹyin awọn ifọwọsi awọn ayanfẹ wọn.

Nikẹhin, nigbagbogbo rii daju pe o ni iwọntunwọnsi ati isuna tita ọja ti o pin daradara ti o ṣe ipilẹṣẹ owo-wiwọle kan. Gẹgẹbi Alton (2015), awọn ọna 7 wa ti o le fipamọ sori isuna tita rẹ. Iwọnyi ni:

1. Mu egbin kuro ti o jẹ owo fun ọ ni oṣooṣu ṣugbọn ko ṣe ipilẹṣẹ eyikeyi tita.
2. Yẹra fun ṣiṣe awọn aṣiṣe tita bi o ti le ṣe nipa igbanisise awọn eniyan ti o tọ fun ẹgbẹ tita rẹ.
3. Lo akoonu ti o mu tita wa fun ọ dipo ṣiṣe ọkan. Dipo, o le tunwo ati ilọsiwaju awọn ti o wa tẹlẹ lati jẹ ki wọn dara julọ paapaa.
4. Wo iwọn iwọn ipolowo rẹ. Iwọn ko tumọ si tita to munadoko laifọwọyi.
5. Ṣe anfani pupọ julọ ninu awọn orisun to wa ti o gba ọ ni idiyele 0% kan.
6. Aarin ifojusi rẹ si iyipada.
7. O le ronu ijade ati igbanisise ni ita awọn oṣiṣẹ ile-iṣẹ rẹ. Bii awọn onkọwe bulọọgi tabi awọn alakoso media awujọ lati fọwọsi ati ipolowo ọja rẹ lori oriṣiriṣi awọn iru ẹrọ media awujọ.

Marketing strategy is not a static force, it is somewhat fluid and should go according to the flow of the market’s demand, so make sure that you can keep up with these changes and constantly evolve.

Mimojuto Ilọsiwaju Rẹ

Keeping tabs on your expenses and recording your profits will help you see your progress so far, including the gain and loss of your eyelash business.

You must be aware that business plans are not set in stone to be untouchable and unchangeable. Your monitoring can help you see the things working in your favor and what are not (5). It will give you an insight into what needs revising and changing in your strategies and business handling.

Awọn Okunfa miiran

There are a lot of things you can do to make your eyelash profitable that we did not fully tackle above, such as:

• Structure or flow of your business
• Learning about your competitors to create unique selling techniques
• Hiring the right people
• Building connections and partnerships

Although vital in any business, these factors don’t automatically mean that it work the same way for everyone. One size doesn’t fit all, so expect some tweaking here and there to make it best suited for you and your business. Just because it works for John doesn’t mean it will work for Jane too.

Ipari

Bii o ṣe le jere lati inu iṣowo panṣa rẹ da lori awakọ rẹ ati itẹramọṣẹ lati jẹ ki o jẹ ọkan ti n pese owo-wiwọle, ṣugbọn kii ṣe pari ni irọrun pẹlu awọn ibi-afẹde ti o dari. O yẹ ki o ro diẹ ninu awọn okunfa ki o ṣe diẹ ninu awọn iwadii lati jẹ ki o ṣaṣeyọri, gẹgẹ bi diẹ ninu awọn nkan ti a sọrọ loke.