Njẹ o ti ni iriri jiji ni ọjọ kan, ti o wọ awọn oju oju eke rẹ, ati iyalẹnu, “Kini ti MO ba bẹrẹ iṣowo oju oju ti ara mi?” Ti o ba jẹ bẹẹni, lẹhinna nkan yii jẹ fun ọ.
Ṣebi o fẹ lati fo bẹrẹ si iṣowo oju-oju aṣeyọri rẹ. Ni ọran naa, iwọnyi jẹ diẹ ninu awọn nkan pataki diẹ ti o nilo lati gbero:
- Mọ ọja rẹ ati awọn ẹda eniyan
- Ṣe idanimọ ami iyasọtọ rẹ
- Mura ero iṣowo rẹ ati awọn owo rẹ
- Ṣe apẹrẹ eto iṣowo rẹ
- Mọ awọn oludije rẹ
- Wa ibi pipe lati ta
- Forukọsilẹ owo rẹ
- Kọ awọn oju opo wẹẹbu osise ati awọn laini gboona fun awọn ibeere alabara ati ọna isanwo
Bibẹrẹ iṣowo oju oju tirẹ kii ṣe rin ni ọgba-itura naa. O nilo iṣọra ati igbero to ṣe pataki, gẹgẹ bi eyikeyi iṣowo miiran. A ko fẹ lati ṣii ile-iṣẹ kan laisi ireti pe o jẹ nla ni ọjọ kan. Nitorinaa, rii daju pe o ronu nipasẹ igbesẹ kọọkan daradara.
Ni isalẹ, a yoo jinlẹ diẹ si awọn nkan wọnyi, ati kọ ẹkọ bii ọkọọkan ninu wọn ṣe ṣe pataki fun bẹrẹ iṣowo oju oju.
Oja ati Demographics
Eyikeyi idi ti o le ni, boya ti ara ẹni, nipasẹ ipa, tabi awokose, lati bẹrẹ iṣowo oju oju rẹ, o ṣe pataki lati mọ ẹniti o n ta iṣowo ati awọn ọja yii fun.
Ṣaaju ki o to fo sinu ṣiṣe awọn ero rẹ ni otitọ, ṣe iwadii ni kikun ni akọkọ. Tani awọn olura ibi-afẹde rẹ? Olugbo wo ni o ngbero lati sin? Ṣe iwọ yoo jẹ ki eyi wa fun ọja agbegbe nikan, tabi o n gbero lati jẹ ki eyi wa si kariaye? Iwọn ọjọ ori wo ni ọja yii dara julọ?
Gẹgẹ biTachavio, 2019, ọdọ ati awọn obinrin ọlọrọ ati awọn ẹgbẹrun ọdun jẹ julọ awọn ibi-afẹde ti iṣowo eyelashes eke. Wọn ṣe aniyan nipa irisi wọn ati bi wọn ṣe ṣafihan irisi wọn.
O le gba awọn idahun rẹ si eyi nipa wiwa lori ayelujara fun awọn iṣiro tabi ṣe iwadii agbegbe agbegbe rẹ (Oja iwadi ati ifigagbaga onínọmbà). O tun le ka nipasẹ awọn iwadi lori ayelujara ti kini iwọn ọjọ-ori yii yoo fẹ awọn lashes wọn lati mọ iru iru ọja ilana yoo jẹ ifamọra ti o dara julọ fun wọn.
Lorukọ rẹ Brand
Ni iṣowo, ọkan ninu awọn ọna ti o dara julọ lati ṣe iranti ni nipasẹ iyasọtọ ti orukọ iyasọtọ rẹ.
Jade fun ami iyasọtọ ti awọn alabara rẹ le ranti ni irọrun ṣugbọn tun lẹwa pupọ yatọ si awọn miiran. Aami ami kan le sọ ọ yato si awọn oludije rẹ ati pe o le jẹ idi ti o fi jade laarin awọn miiran. Gẹgẹ bi LV fun Louis Vuitton tabi D&G fun Dolce ati Gabbana, o le ṣe titẹ rẹ paapaa.
Ayafi iyẹn, o tun ni lati rii daju pe ami iyasọtọ rẹ ko gba labẹ ofin tabi ohun ini nipasẹ ile-iṣẹ miiran. Bibẹẹkọ, o le ṣiṣẹ lọwọ pẹlu aṣẹ lori ara ati awọn ẹjọ pilasima ni ọjọ iwaju, ati pe a kii yoo fẹ iyẹn.
Gẹgẹ bi a ṣe fẹ ki ami iyasọtọ wa ati iṣowo eyelash jẹ mimọ, a tun fẹ lati rii daju pe o nṣiṣẹ laisiyonu ati daradara. Yẹra fun awọn ilepa ofin jẹ ọna kan lati ṣe bẹ.
Business Eto ati owo
Ti awọn ile ayaworan ba ni awoṣe, iṣowo kan ni awọn ero iṣowo.
Eto iṣowo kan yoo ṣiṣẹ bi itọsọna rẹ ati maapu ni ibẹrẹ, ṣiṣiṣẹ, ati mimu iṣowo rẹ lọ (Kọ eto iṣowo rẹ).
Maapu iṣowo kan pẹlu gbogbo awọn iṣe pataki ati awọn igbesẹ yoo mọ ile-iṣẹ ti awọn ala rẹ nikẹhin.
Ti a ba ni ibi-afẹde kan, dajudaju, iṣẹ takuntakun kan wa.
A ko le kan wa atupa idan kan ki o jẹ ki ẹmi ọrẹ jẹ ki awọn ala wa ṣẹ nipa fifi pa bi Aladdin.
Ṣiṣe iṣowo jẹ eewu. Lati ma ṣe padanu akoko rẹ lati ṣe nkan lasan, o jẹ dandan lati ṣe ero iṣowo ti o ni inira. Yoo ṣe afihan gbogbo awọn isunawo ati awọn eewu, gẹgẹbi awọn ohun elo ti o nilo fun ọja naa, idiyele ẹyọkan, owo-wiwọle ti a nireti ati awọn inawo, awọn ọna titaja, awọn idiyele ti o nilo fun tita. Onibara mimọ. Miiran ifosiwewe, ati be be lo.
Ti o ba ṣe eto iṣowo rẹ daradara ati pẹlu awọn akitiyan nla, o le paapaa fa awọn oludokoowo iwaju (Kọ eto iṣowo rẹ).
Ṣe ọnà rẹ awọn Be ti rẹ Business
Yato si ero iṣowo naa, o tun ṣe pataki lati mọ eto ati apẹrẹ ti iṣowo oju ati iṣẹ rẹ. Yoo ṣe iranlọwọ fun ọ lati tọju abala ati ṣeto awọn ohun ti o nilo lati ṣee ṣe tabi yipada ni ojulowo ati awọn ohun airotẹlẹ nipa iṣowo rẹ. O ni iṣẹ, isuna, ati sisan owo idiyele ti awọn ọja rẹ ti a nṣe.
Awọn oludije
As the Art of War by Sun Tzu said, “The best strategy in war is to defeat your enemy without ever fighting them.” Learn about your competitors. Check what they are offering(), their available products and designated prices for each, the materials they use, promos and gimmicks to attract buyers, etc.
Try to come up with your elements instead of just copying whatever they have in store. Try to answer the question “why they should choose you?” while developing your tactics to develop something uniquely yours.
It is best that you also offer something that isn’t known before, something that can make people curious and associate with your identity. Typical examples are the green stripes in Gucci apparel or the yellow and black printed silk of Versace. It will set you apart from the rest.
Yato si iyẹn, awọn ohun elo ti a lo ninu awọn ọja rẹ tun le jẹ ohun ija rẹ lati gba laarin awọn idije rẹ. Nigba miiran, o jẹ idiyele ti o ṣiṣẹ bi piper pied ti iṣowo ati didara ati ẹwa ẹwa. Pupọ julọ loni, awọn alabara firanṣẹ awọn nkan ti wọn rii iwunilori tabi didara julọ lori akọọlẹ awujọ wọn, eyiti o le jẹ ipolowo ọfẹ rẹ paapaa.
Pipe Business Location
A ko fẹ lati fi iṣowo wa si aarin ibi ti ko si ẹnikan ti yoo ṣe akiyesi tabi aaye ti o kunju ti awọn eniyan ko le rii. Nitorinaa, yan aaye nibiti o ti rii ni irọrun tabi wiwọle si gbogbo eniyan ṣugbọn sibẹ aaye ti o dara julọ lati yago fun iboji. Mọ awọn alabara rẹ daradara bi wọn yoo jẹ idi akọkọ lati rii daju pe iṣowo rẹ ni ọjọ iwaju.
Yato si iyẹn, yoo dara julọ lati gbero awọn owo-ori, iyalo, ati awọn ipinnu miiran ti o jọmọ awọn ọran wọnyi (Yan ipo iṣowo rẹ). Gbogbo Penny ni iye, ati pe a ko fẹ lati padanu rẹ lori awọn idiyele owo ọranyan laisi rii daju pe a gba nkan ti o ni ere ni ipadabọ.
Nikẹhin, yoo ṣe iranlọwọ ti o ba tun ronu nipa ṣeto ile itaja ti ara, ile itaja ori ayelujara, tabi mejeeji, nitori gbogbo iwọnyi ni awọn ibeere ipilẹ ti o yatọ.
Legalities ati Iforukọ
A ko fẹ lati ṣe iṣowo arufin ni bayi, abi?
Make sure that you register your brand and business. Registering your business means getting permission to operate, trade and purchase, pay taxes, and make sure you are not copying other brands’ names. Licenses and other legal documents that prove your ownership can also protect your brand and business(Forukọsilẹ owo rẹ).
Alaye olubasọrọ ati awọn oju opo wẹẹbu osise
Niwọn bi a ti n gbe ni ọjọ-ori oni-nọmba kan, iṣowo oju oju wa yẹ ki o tun ni anfani lati tọju. Alaye olubasọrọ wa ko yẹ ki o ni opin si awọn nọmba foonu nikan bi akoko atijọ.
Ni ode oni, tẹlifoonu kan, imeeli iṣowo, oju opo wẹẹbu, Instagram, Facebook, Twitter, ati ọpọlọpọ awọn iru ẹrọ media awujọ miiran ni a gba pe ọna ti olubasọrọ iṣẹ alabara ati paapaa ilana titaja kan.
Paapa pe, gẹgẹbi a ti sọ loke, pupọ julọ awọn alabara iwaju rẹ wa lati iran kan nibiti ibaraẹnisọrọ da lori awọn ikanni ti o sọ. O dara nikan fun wa lati tọju, bibẹẹkọ a yoo jinna lẹhin awọn aṣa.
Ni ila pẹlu iyẹn, o dara julọ pe ki o tun bẹwẹ alamọja ni mimu awọn oju opo wẹẹbu alabara ati oju opo wẹẹbu mu.
Ọna isanwo
Some businesses often neglect the importance of the available paying methods for their business. Trust me, I know. Have you experienced ordering a product online that says “we ship worldwide” but only has local banks as a paying method? It’s frustrating, isn’t it? It can be not very encouraging too.
Ṣiṣe ipinnu boya iwọ yoo jẹ ki awọn ọja rẹ ta lori ayelujara ni kariaye jẹ pataki. O kan ṣiṣi owo sisan agbaye ati awọn iṣẹ gbigbe. Ati pe ti o ba yan lati ṣe bẹ, rii daju pe o fun wọn ni awọn aṣayan ti o rii daju pe o dan ati awọn iṣowo itelorun.
Diẹ ninu awọn ọna oriṣiriṣi ti o le ṣafihan si awọn alabara rẹ ni PayPal, Payoneer, Visa, debiti ati awọn kaadi kirẹditi, Gbigbe banki ọlọgbọn, ati diẹ sii. Yoo gba wọn ni wahala ati paapaa gba wọn niyanju lati ra lẹẹkansi.
Iwọnyi jẹ diẹ ninu awọn ohun pataki julọ ti o yẹ ki o ronu lati mu kuro pẹlu iṣowo eyelash aṣeyọri rẹ nikẹhin. Diẹ ninu awọn ifosiwewe miiran pẹlu:
- Wiwa ti awọn ohun elo
- Osunwon ati awọn idiyele soobu fun ohun elo ati ohun elo
- Oṣiṣẹ ati oṣiṣẹ
Ipari
Loke, a ṣii diẹ ninu awọn ibeere ti o le jẹ ki ọkan rẹ bajẹ ni bibẹrẹ iṣowo oju oju tirẹ. Ranti lati mọ awọn ala. Yoo ṣe iranlọwọ ti o ba gbero awọn nkan diẹ lati fun ni ni ọjọ iwaju ti o ni ileri ati paapaa tọju awọn alabara aduroṣinṣin ni ṣiṣe pipẹ.
Awọn itọkasi:
- Kọ eto iṣowo rẹ (gba pada lati https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan, 2021)
- Yan ipo iṣowo rẹ (ti gba pada lati https://www.sba.gov/business-guide/launch-your-business/pick-your-business-location, 2021)
- Ọja Idoju Iro Kariaye 2019-2023 Iṣajuwe ti Awọn ipenju Eke Isese lati Ṣe alekun Idagbasoke |Technavio (ti gba pada lati ọdọ https://apnews.com/press-release/pr-businesswire/15f742d905754dad83651fb7257011a3, 2019)
- Forukọsilẹ iṣowo rẹ (gba pada lati https://www.sba.gov/business-guide/launch-your-business/register-your-business, 2021)
