Namuhla, ukugqoka imikhiqizo yezimonyo nezinsiza ezifana nezinkophe kuthathwa njengento yansuku zonke noma esemfashinini, okwenza ibhizinisi lemivimbo lishise njengamanje. Ngakho-ke, uma uzibuza ukuthi ibhizinisi le-lash lingaba nenzuzo kangakanani, qhubeka ufunda lesi sihloko.
Idatha yomhlaba wonke yathi iNyakatho Melika iyodwa ilindele ukuba nayozishintshiwe zaba ngu--36.78% ngesonto isabelo semakethe ngenxa yokukhiqizwa kwezinkophe ezenziwe ngesandla ezinokukhula okusheshayo okulindelekile ngo-2023 (1). Ngaphezu kwalokho, ibhizinisi le-eyelash alibonisi noma yikuphi ukwehla, futhi uma kukhona, kuphambene nalokho. NgokukaGiovanni (2020), ngo-2017 odlule eMakethe yase-US (United States), ama-eyelashes angamanga ayenemali elinganiselwa ku-$206.4 million ekuthengisweni. Ngo-2018, inyuke ngaphezu kwezigidi ezingama- $ 60 ngokuthengiswa kwezigidi ezingama- $ 269.7. I-Grand View Research, Inc. ibike ukuthi ngo-2025, imakethe yezinkophe zomhlaba wonke izofinyelela kumadola ayizigidi eziyizinkulungwane eziyi-1.6.
Ungasebenzisa lokhu ukuze uzuze ukunquma nokuqinisekisa ukuthi uyazuza ebhizinisini lakho le-lash lash ngokushaya ngenkathi insimbi ishisa.
Ngakho-ke, uma uzibuza ukuthi ibhizinisi le-lash linenzuzo kangakanani kulezi zinsuku, idatha eshiwo ngenhla izokunikeza umbono. Isidingo, ikakhulukazi njengoba abaningi be-makeup gurus kanye nabathonya bayanakwa njengamanje, kule nto eshiwo, kukhula kakhulu ngokuhamba kwesikhathi.
Ngaphezu kwalokho, ngaphandle kwezindaba ezibalulekile okudingeka uzicabangele lapho ugxumela kulo mkhakha webhizinisi, ezinye izici zingaqinisekisa ukuthi wenza ibhizinisi lakho le-lash libe nenzuzo ngangokunokwenzeka.
Unganquma ukuthi ungaqinisekisa kanjani ukuthi ungathola inzuzo ngebhizinisi lakho le-eyelash ngokujwayelana nokulandelayo:
- Amandla Emakethe kanye Nokuduma Kwemakethe Eyinhloko
- Izindleko Zomkhiqizo kanye Nezindleko
- Indawo yokuthengisa
- Isu Nokumaketha
- Ukuqapha Intuthuko Yakho
- Ezinye Izinto
Sizozama ukuhlehlisa lezo futhi sizichaze ngemininingwane.
Amandla Emakethe kanye Nokuduma Kwemakethe Eyinhloko
Njenganoma yiliphi elinye ibhizinisi, ibhizinisi le-lash liyingozi okufanele umuntu azimisele ukuyithatha. Futhi okwenza ingqondo ikhululeke kakhulu yilapho wazi ukuthi awufaki impi eyize engozini.
Enye indlela yokwenza lokho ukufunda mayelana namandla emakethe kanye nokuthandwa kwemakethe okuyinhloko komkhiqizo owuthengisayo, kulokhu, ama-eyelashes.
Ngokuvumelana ne I-Technavio (2020) ekuHlaziyweni kwe-COVID-19-False Eyelashes Market 2019-2023: Ukuqwashisa Nge-Eye Makeup to Boost Growth, imakethe yezinkophe ezingamanga isakhombisa ukukhula kwezigidi ezingama-363.84 zamadola aseMelika ngesikhathi sika-2019-2023, iqhubekela phambili ku-CAGR engu-5%. Kuyakhombisa ukuthi naphezu kwesimo esiyinselele lolu bhubhane osilethelwe lona, ibhizinisi le-lash liyaqhubeka lithuthuka.
Ngaphandle kwalokho, ngenxa yokuthambekela kwezimonyo zamehlo kanye nemfashini eshisayo njengamanje, amasaluni atshala imali ezintweni ezinganikeza amakhasimende awo, okuhlanganisa nezinkophe. Ochwepheshe be-eyelashes abazimele nama-studio bahlala bekhula kancane kancane, okusho ukuthi isidingo se-eyelashes sizokhula ngokulindelekile (1).
Izindleko Zomkhiqizo kanye Nezindleko
When putting out the prices of your eyelashes, there are various factors that you should consider first. These factors will decide how much your product will cost and what charges there will be.
First, you have to determine the total amount that you spent on materials to make a pair of eyelashes. Eyelashes’ materials can be synthetic, natural silk fibers, or real mink fur; of course, these all have different prices and charges in terms of cost and labor (Sarah, 2017). It also varies according to the thickness and length of the product. Other than that, the types of machinery rented or used are also on the list of expenses determining your product’s final retail price.
Ikhwalithi nenani nakho kungezinye izici ezingaphatheki zokunquma. Khumbula umthetho oyisisekelo wezomnotho wokufunwa nokunikezwa. Uma i-oda kuma-eyelashes liphezulu, ungakwazi futhi ukuphakamisa inani lakho.
Ngaso sonke isikhathi buyela ohlelweni lwakho lwebhizinisi noma imephu futhi ubuyekeze isabelomali sakho, uma kunesidingo, njengoba lokhu kukusiza ukulandelela ukuqhubeka kwakho nezinjongo zakho. Ngakho-ke, kubalulekile ukubhala phansi yonke iminyakazo ozobe uyithatha kusukela manje kuqhubeke.
Indawo yokuthengisa
Namuhla, abantu babonakala bekuthola kulula kakhulu ukuthenga ku-inthanethi kunokuvakashela izikhungo zangempela. Ikakhulukazi manje njengoba ubhubhane seluthintele ukunethezeka kwethu kokuzulazula kwamahhala kanye nenqwaba yezitolo.
Ngenxa yalesi sizathu, amawebhusayithi nezinkundla eziku-inthanethi ziyasiza ekuqhubeni ibhizinisi lakho le-lash.
NgokukaCarney (2021), iwebhusayithi eyenziwe ngokwezifiso ingabiza cishe u-$5000, kodwa ungakwazi njalo ukwenza i-DIY (Do It Yourself) namasayithi afana ne-Wix ne-squarespace ngama- $ 12 kuya ku-13 kuphela ngenyanga. Isengashintsha kuye ngezinto ezahlukene njengezitifiketi, okuqukethwe, nokunye (Ungabheka uhlu laphaNgokuvamile Kubiza Malini Ukwakha Iwebhusayithi?) (9).
Enye inketho engeke ikubize lutho ngaphandle kwesikhathi nokuzikhangisa ukusebenzisa ama-akhawunti akho ezokuxhumana ahlukene. Ungathumela imikhiqizo yakho futhi uyivumele ku-Instagram, Facebook, Twitter, njll.
Isu Nokumaketha
Njengoba besho, ibhizinisi liwukugembula, ngakho-ke udinga ukwenza isiqiniseko sokuthi unohlelo lwakho lomdlalo ukuze uzuze, okusho inzuzo yebhizinisi. Ukuhlela ngokucophelela amasu ahlukene ekuphatheni nasekukhangiseni imikhiqizo yakho kungaba nomthelela ezintweni eziningi ekuchumeni kwenkampani yakho yezinkophe.
Isu eliqondiwe cishe lizokusiza ukuthi uhehe amakhasimende anentshisekelo enkulu emakethe.
Umkhakha owodwa wamakhasimende esiwabhekile yintsha kanye nezinkulungwane zeminyaka eziphila futhi ezijwayele umhlaba wedijithali. Leli su lingenziwa ngokuthi umuntu ogqugquzele abukeze umkhiqizo ngokumthumelela izinto zakho njengoba ama-fandom noma amakilabhu abalandeli asetshenziswa njengabalandeli bamabhizinisi kulezi zinsuku, ikakhulukazi phakathi kwaleli qembu lobudala.
Elinye isu ongalisebenzisa ukugada izethameli zakho kanye nezitayela zakamuva ezikuzo kulezi zinsuku. Ungabheka i-LashiaAustralie (2021) ukuthola Okuthrendayo kwezinkophe kwango-2021 futhi uzigcine unolwazi mayelana nesidingo semakethe ukuze ukwazi ukugibela amagagasi.
Discounts, package deals, sales, and idol or artist endorsements are also timeless techniques of selling. As mentioned above, fanfare gaming in the market is intense, especially if the endorser has strong and established fans who always go all out to support their favorites’ endorsements.
Okokugcina, hlala uqinisekisa ukuthi unesabelomali sokumaketha esilinganiselwe futhi esabiwe esingenisa imali ethile. Ngokuka-Alton (2015), kunezindlela eziyisi-7 ongazonga kubhajethi yakho yokumaketha. Lezi izi:
- Susa imfucuza ebiza imali oyikhokhela nyanga zonke kodwa engenzi noma yikuphi ukuthengisa.
- Gwema ukwenza amaphutha wokumaketha ngokusemandleni akho ngokuqasha abantu abafanele bethimba lakho lokumaketha.
- Sebenzisa okuqukethwe okukulethela ukuthengisa esikhundleni sokukwenza. Kunalokho, ungabuyekeza futhi uthuthukise ezikhona ukuze uzenze zibe ngcono nakakhulu.
- Cabangela usayizi wesikhangiso sakho. Usayizi awusho ngokuzenzakalelayo ukuthengisa okuphumelelayo.
- Zuza kakhulu ezinsizeni ezitholakalayo ezikukhokhisa inkokhelo engu-0%.
- Beka ukunaka kwakho ekuguquleni.
- Ungacabanga ukuqasha nokuqasha ngaphandle kwabasebenzi benkampani yakho. Njengababhali bamabhulogi noma abaphathi bezokuxhumana ukuze bagunyaze futhi bakhangise imikhiqizo yakho ezinkundleni zokuxhumana ezihlukene.
Isu lokumaketha aliwona amandla amile, liwuketshezi ngandlela thile futhi kufanele lihambisane nokugeleza kwesidingo semakethe, ngakho qiniseka ukuthi ungahambisana nalezi zinguquko futhi uguquke njalo.
Ukuqapha Intuthuko Yakho
Ukubheka izindleko zakho nokurekhoda inzuzo yakho kuzokusiza ukuthi ubone intuthuko yakho kuze kube manje, okuhlanganisa inzuzo nokulahlekelwa kwebhizinisi lakho lezinkophe.
Kumele wazi ukuthi izinhlelo zebhizinisi azibekiwe ukuthi zingathinteki futhi zingaguquki. Ukuqapha kwakho kungakusiza ubone izinto ezikusebenzelayo nezingasebenzi (5). Izokunikeza ukuqonda kokuthi yini edinga ukubuyekezwa nokushintshwa kumasu akho nokuphatha ibhizinisi.
Ezinye Izinto
Ziningi izinto ongazenza ukuze wenze ishiya lakho libe nenzuzo esingazange sibhekane nalo ngokugcwele ngenhla, njenge:
- Isakhiwo noma ukuhamba kwebhizinisi lakho
- Ukufunda mayelana nezimbangi zakho ukuze udale amasu okuthengisa ayingqayizivele
- Ukuqasha abantu abalungile
- Ukwakha izixhumanisi nobudlelwano
Nakuba zibalulekile kunoma yiliphi ibhizinisi, lezi zici azisho ngokuzenzakalelayo ukuthi zisebenza ngendlela efanayo kuwo wonke umuntu. Usayizi owodwa awulingani konke, ngakho-ke lindela ukulungisa okuthile lapha nalaphaya ukuze kukufanelekele kangcono wena nebhizinisi lakho. Ukuthi isebenzela uJohn akusho ukuthi izomsebenzela noJane.
Isiphetho
Ukuthi ungazuza kanjani ebhizinisini lakho le-lash kuncike ekushayeleni kwakho nasekuphikeleleni ukuze ulenze elingenisa imali, kodwa akugcini nje ngezifiso zakho eziqhutshwa umgomo. Kufanele ucabangele izici ezithile futhi wenze ucwaningo ukuze ulenze libe yimpumelelo, njengezinye zezinto okukhulunywe ngazo ngenhla.
