Uke wabhekana nokuvuka ngolunye usuku, ufaka izinkophe zakho ezingamanga, futhi uzibuze, “kuthiwani uma ngiqala ibhizinisi lami lezinkophe?” Uma kunjalo, lesi sihloko ngeyakho.
Ake sithi ufisa ukugxumela ebhizinisini lakho le-elash eliyimpumelelo. Kuleso simo, lezi ezinye zezinto ezimbalwa ezibalulekile okufanele uzicabangele:
- Yazi imakethe yakho kanye nezibalo zabantu
- Khomba umkhiqizo wakho
- Lungiselela uhlelo lwakho lwebhizinisi kanye nezimali zakho
- Dala ukwakheka kwebhizinisi lakho
- Yazi izimbangi zakho
- Thola indawo ekahle yokuthengisa
- Bhalisa ibhizinisi lakho
- Yakha amasayithi asemthethweni kanye nezinombolo zocingo zemibuzo yamakhasimende kanye nendlela yokukhokha
Ukuqala ibhizinisi lakho le-elash akuyona ukuhamba epaki. Idinga ukuhlela ngokucophelela nokubalulekile, njenganoma yiliphi elinye ibhizinisi. Asifuni ukuvula inkampani ngaphandle kwamathemba okuthi izoba nkulu ngelinye ilanga. Ngakho-ke, qiniseka ukuthi ucabangisisa ngesinyathelo ngasinye.
Ngezansi, sizobe sijula kancane kulezi zici, futhi sifunde ukuthi kubaluleke kangakanani ngayinye yazo ukuqala ibhizinisi le-elash.
Imakethe kanye Nezibalo zabantu
Noma ngabe yisiphi isizathu ongaba naso, kungaba okomuntu siqu, ngethonya, noma ugqozi, ukuqala ibhizinisi lakho lezinkophe, kubalulekile ukwazi ukuthi uthengisela bani leli bhizinisi nemikhiqizo.
Ngaphambi kokugxumela ekwenzeni izinhlelo zakho zibe ngokoqobo, yenza ucwaningo olunzulu kuqala. Obani abathengi obahlosile? Yiziphi izethameli ohlela ukuzikhonza? Ingabe lokhu uzokwenza kutholakalele imakethe yendawo kuphela, noma uhlela ukwenza lokhu kufinyeleleke emhlabeni jikelele? Yibuphi ubudala obuyimakethe ehamba phambili yalo mkhiqizo?
Ngokuvumelana neI-Tachavio, 2019, abesifazane abasebasha nabacebile kanye nezinkulungwane zeminyaka ngokuvamile yizimpokophelo zebhizinisi lezinkophe zamanga. Bakhathazekile ngokubukeka kwabo nendlela abaveza ngayo ukubukeka kwabo.
Ungathola izimpendulo zakho kulokhu ngokusesha ku-inthanethi izibalo noma ngokuhlola indawo yangakini (Ucwaningo lwemakethe nokuhlaziya ukuncintisana). Ungase futhi ufunde ngezinhlolovo ku-inthanethi mayelana nokuthi leli banga lobudala lingathanda ukuthini ukuze wazi ukuthi hlobo luni lwemakethe yamaqhinga engabakhanga kakhulu.
Ukuqamba Ibhrendi Yakho
Ebhizinisini, enye yezindlela ezingcono kakhulu okumele ukhunjulwe ngazo ukuhluka kwegama lomkhiqizo wakho.
Khetha umkhiqizo amakhasimende akho angawukhumbula kalula kodwa ohluke kakhulu kwamanye. Ibhrendi ingakuhlukanisa nezimbangi zakho futhi kungaba yisizathu sokuthi ugqame phakathi kwabanye. Njenge-LV kaLouis Vuitton noma i-D&G ye-Dolce ne-Gabbana, ungenza futhi ukuphrinta kwakho.
Ngaphandle kwalokho, kufanele futhi uqiniseke ukuthi umkhiqizo wakho awuthathwa ngokusemthethweni noma uphethwe enye inkampani. Uma kungenjalo, ungase ube matasa namacala e-copyright nawokukopela esikhathini esizayo, futhi ngeke sikufune lokho.
Njengoba sifuna kwaziwe ibhizinisi lethu lomkhiqizo nezinkophe, sifuna nokuqinisekisa ukuthi lihamba kahle nangempumelelo. Ukugwema izinto ezingokomthetho kungenye yezindlela zokwenza lokho.
Uhlelo Lwebhizinisi Nezimali
Uma izakhiwo zezakhiwo zinepulani, ibhizinisi linezinhlelo zebhizinisi.
Uhlelo lwebhizinisi luzosebenza njengomhlahlandlela nemephu yakho ekuqaliseni, ekuqhubeni nasekugcineni ibhizinisi lakho liqhubeka (Bhala uhlelo lwakho lwebhizinisi).
Imephu yebhizinisi enazo zonke izenzo ezidingekayo kanye nezinyathelo zizoqaphela inkampani yamaphupho akho ekugcineni.
If we have a goal, of course, there’s hard work involved.
We cannot just search for a magic lamp and make a friendly genie make our dreams come true by rubbing it like Aladdin.
Doing business is risky. To not waste your time doing something for nothing, it is necessary to make a rough business plan. It will show you all the budgets and risks, such as the materials needed for the product, the unit price, the expected income and expenses, the marketing methods, the costs required for sales. Customer base. Other factors, etc.
If you make your business plan thoroughly and with great efforts, it can even attract future investors (Bhala uhlelo lwakho lwebhizinisi).
Dizayina Isakhiwo Sebhizinisi Lakho
Aside from the business plan, it is also essential to know the structure and design of your eyelash business and operation. It will help you keep track and organize the things needed to be done or changed in tangible and intangible things regarding your business. It consists of the work, budget, and pricing flow of your products offered.
Izimbangi
As the Art of War by Sun Tzu said, “The best strategy in war is to defeat your enemy without ever fighting them.” Learn about your competitors. Check what they are offering(), their available products and designated prices for each, the materials they use, promos and gimmicks to attract buyers, etc.
Zama ukuqhamuka nezakhi zakho esikhundleni sokumane ukopishe noma yini esinayo. Zama ukuphendula umbuzo othi "kungani kufanele bakukhethe?" ngenkathi uthuthukisa amaqhinga akho okuthuthukisa into ehlukile eyakho.
Kungcono futhi ukuthi unikeze okuthile okungaziwa ngaphambili, into engenza abantu babe nelukuluku futhi ihlobanise nobuwena. Izibonelo ezijwayelekile imigqa eluhlaza esembathweni se-Gucci noma usilika ophrintiwe ophuzi nomnyama waseVersace. Kuzokwehlukanisa kwabanye.
Aside from that, materials used in your products can also be your weapon to ace among your competitions. Sometimes, it’s the price that serves as the business’s pied piper and the quality and aesthetic beauty. Most today, customers post the things they find attractive or excellent on their social account, which can be your free promo too.
Indawo Yebhizinisi Ephelele
We do not want to put our business in the middle of nowhere where no one will notice or a place that is too crowded that people can barely locate it. So, choose a place where it is easily spotted or accessible to the public but still the best spot to avoid being overshadowed. Know your customers well as they would be the number one reason to ensure that your business has a future.
Ngaphandle kwalokho, kungaba ngcono ukucabangela izintela, irenti, nezinye izici ezihlobene nalezi zindaba (Khetha indawo yebhizinisi lakho). Isenti ngalinye libalulekile, futhi asifuni ukulichitha phezu kwezimali eziyisibopho ngaphandle kokuqinisekisa ukuthi sithola okuthile okunenzuzo njengembuyiselo.
Okokugcina, kungasiza uma futhi ucabange ngokusetha isitolo esiphathekayo, isitolo se-inthanethi, noma kokubili, njengoba konke kunezidingo eziyisisekelo ezihlukile.
Imithetho Nokubhaliswa
Asifuni ukuba nebhizinisi elingekho emthethweni manje, akunjalo?
Make sure that you register your brand and business. Registering your business means getting permission to operate, trade and purchase, pay taxes, and make sure you are not copying other brands’ names. Licenses and other legal documents that prove your ownership can also protect your brand and business(Bhalisa ibhizinisi lakho).
Ulwazi Lokuxhumana Namawebhusayithi Asemthethweni
Since we live in a digital age, our eyelash business should also be able to keep up. Our contact information shouldn’t only be limited to phone numbers like the old era.
Nowadays, a telephone, business email, website, Instagram, Facebook, Twitter, and many other social media platforms are considered a means of customer service contact and even a marketing strategy.
Ikakhulukazi, njengoba kushiwo ngenhla, iningi lamakhasimende akho esikhathi esizayo livela esizukulwaneni lapho ukuxhumana kuncike kakhulu eziteshini ezishiwo. Kusifanele kuphela ukuthi siqhubeke, uma kungenjalo sizobe sisemuva kakhulu kumathrendi.
Ngokuhambisana nalokho, kuhle kakhulu ukuthi uphinde uqashe uchwepheshe ekuphatheni izingcingo zekhasimende lakho kanye newebhusayithi.
Indlela Yokukhokha
Amanye amabhizinisi avame ukungakunaki ukubaluleka kwezindlela zokukhokha ezitholakalayo zebhizinisi lawo. Ngithembe, ngiyazi. Ingabe uke wabhekana noku-oda umkhiqizo ku-inthanethi othi "sithumela emhlabeni wonke" kodwa onamabhange endawo kuphela njengendlela yokukhokha? Kuyakhungathekisa, akunjalo? Kungase kungakhuthazi kakhulu futhi.
Ukunquma ukuthi imikhiqizo yakho izothengiswa yini ku-inthanethi emhlabeni jikelele kubalulekile. Kubandakanya ukuvula izinkokhelo zamazwe ngamazwe kanye nezinsizakalo zokuthumela ngemikhumbi. Futhi uma ukhetha ukwenza kanjalo, qiniseka ukuthi ubanikeza izinketho eziqinisekisa ukuthengiselana okushelelayo nokwanelisayo.
Ezinye zezindlela ezihlukahlukene ongazethula kumakhasimende akho i-PayPal, i-Payoneer, i-Visa, amakhadi edebhithi nawesikweletu, i-Wise bank transfer, nokunye. Izobasindisa futhi ingabakhuthaza ukuthi bathenge futhi.
Lezi ngezinye zezinto ezibaluleke kakhulu okufanele ucabange ngazo ukuze uhambe nebhizinisi lakho le-elash eliphumelelayo ekugcineni. Ezinye izici nazo zihlanganisa:
- Ukutholakala kwezinto
- Izintengo ze-Wholesale nezokudayisa zemishini nezinto zokwakha
- Abasebenzi nabasebenzi
Isiphetho
Above, we untangle some of the questions that may be bugging your mind in starting your own eyelash business. Remember to realize dreams. It would help if you considered a few things to give it a promising future and even keep loyal clienteles in the long run.
Izithenjwa:
- Write your business plan (retrieved from https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan, 2021)
- Pick your business location (retrieved from https://www.sba.gov/business-guide/launch-your-business/pick-your-business-location, 2021)
- Global Fake Eyelashes Market 2019-2023 Introduction of Customizable False Eyelashes to Boost Growth |Technavio (retrieved from https://apnews.com/press-release/pr-businesswire/15f742d905754dad83651fb7257011a3, 2019)
- Register your business (retrieved from https://www.sba.gov/business-guide/launch-your-business/register-your-business, 2021)
