LiyiNzuzo kangakanani iShishini leLash?

Kule mihla, ukunxiba iimveliso zokuthambisa kunye nezixhobo ezinje nge-eyelashes kuthathwa njengento yemihla ngemihla okanye isitayile, esenza ishishini le-lash lishushu ngoku. Ke, ukuba uyazibuza ukuba linokuba nenzuzo kangakanani na ishishini le-lash, qhubeka ufunda eli nqaku.

Ingxelo yehlabathi lonke yathi kuMntla Merika kuphela olindele ukuba nayoi 36.78 ekhulwini isabelo semarike ngenxa yokuveliswa kwee-eyelashes ezenziwe ngesandla kunye nokukhula okukhawulezayo okulindelekileyo ngo-2023 (1). Ngaphezu koko, ishishini le-eyelash alibonisi nakuphi na ukucotha, kwaye ukuba kukho nantoni na, ngokuchaseneyo. Ngokutsho kukaGiovanni (2020), i-2017 yokugqibela kwi-Marike yase-US (eUnited States), i-eyelashes yobuxoki yayimalunga ne-206.4 yezigidi zeedola kwiintengiso. Kwi-2018, inyuke ngaphezu kwe-60 yezigidi zeedola kunye ne-269.7 yezigidi zeedola kwiintengiso. I-Grand View Research, Inc. ibike ukuba ngo-2025, imarike yeeshiya zehlabathi iya kufikelela kwi-1.6 yeebhiliyoni zeedola zaseMelika.

Unokusebenzisa oku kuncedo lwakho ukumisela kunye nokuqinisekisa ukuba uyazuza kwishishini lakho lokuphupha ngokubetha ngelixa intsimbi ishushu.

Ke, ukuba uyazibuza ukuba ishishini le-lash linenzuzo kangakanani kule mihla, idatha ekhankanywe ngasentla iya kukunika umbono. Imfuno, ngakumbi kuba uninzi lwe-makeup gurus kunye nabaphembeleli bafumana ingqalelo ngoku, kwisixhobo esixeliweyo, siyanda ngakumbi ngokuhamba kwexesha.

Ngaphaya koko, ngaphandle kwemiba ebalulekileyo ekufuneka uyithathele ingqalelo xa utsiba kulo mgca weshishini, ezinye izinto zinokuqinisekisa ukuba wenza ishishini lakho le-lash libe nengeniso kangangoko.

Unokuqinisekisa ukuba ungaqinisekisa njani ukuba ungenza inzuzo ngeshishini lakho leeyelashes ngokuqhelana noku kulandelayo:

1. Ukubanakho kweMarike kunye nokuDumela kweMarike ePhambili
2. Iindleko zeeMveliso kunye neeNtlawulo
3. Indawo yokuthengisa
4. Ubuchule kunye neNtengiso
5. Ukubeka Esweni Inkqubela Yakho
6. Ezinye Izinto

Siza kuzama ukuziqhekeza ezo kwaye sizicacise ngeenkcukacha.

Ukubanakho kweMarike kunye nokuDumela kweMarike ePhambili

Njengalo naliphi na elinye ishishini, ishishini lash ngumngcipheko ekufuneka umntu azimisele ukuwuthatha. Kwaye eyona nto ilula ingqondo ngakumbi kuxa usazi ukuba awubeki emngciphekweni idabi elilize.

Enye indlela yokwenza oko kukufunda malunga nesakhono semarike kunye nokuthandwa kweemarike eziphambili zemveliso oyithengisayo, kulo mzekelo, i-eyelashes.

Ngokutsho kweTechnavio (2020) kuHlahlo lwe-COVID-19-False Eyelashes Market 2019-2023: Ukwazisa malunga neMakeup yamehlo ukukhulisa ukukhula, imakethi ye-eyelashes yobuxoki isabonisa ukukhula kwe-363.84 yezigidi zeedola zaseMelika ngexesha lika-2019-2023, iqhubela phambili nge-5% ye-CAGR. Ibonisa ukuba nangona imeko ingumcelimngeni esiziswe ngulo bhubhani, ishishini elingenamsebenzi lihlala liqhuba kakuhle.

Ngaphandle koko, ngenxa yeendlela zokwakheka kwamehlo kunye nefashoni ishushu ngoku, ii-salons zityala imali kwizinto ezinokuthi zinike abathengi bazo, kubandakanya i-eyelashes. Iingcali ze-eyelashes ezizimeleyo kunye ne-studios zihlala zikhula ngokukhawuleza, oku kuthetha ukuba imfuno ye-eyelashes iya kunyuka ngokulindelekileyo (1).

Iindleko zeeMveliso kunye neeNtlawulo

Xa ubeka amaxabiso eeyelashes zakho, kukho izinto ezahlukeneyo ekufuneka uziqwalasele kuqala. Ezi meko ziya kwenza isigqibo sokuba imveliso yakho iya kuba nexabiso elingakanani kunye neendleko eziya kubakho.

Okokuqala, kuya kufuneka uqikelele isixa esipheleleyo osichithileyo kwizinto zokwenza iperi ye-eyelashes. Iinkophe’ izinto ezinokuthi zenziwe, imicu yesilika yendalo, okanye uboya be-mink bokwenene; kunjalo, ezi zonke amaxabiso ezahlukeneyo kunye neentlawulo ngokwemiqathango yeendleko kunye nomsebenzi (uSarah, 2017). Ikwahluka ngokobukhulu kunye nobude bemveliso. Ngaphandle koko, iintlobo zoomatshini abaqeshiweyo okanye abasetyenziswayo bakuluhlu lweendleko ezimisela ixabiso lokugqibela lemveliso yakho.

Umgangatho kunye nobungakanani nazo zezinye izinto ezingaphathekiyo ezithatha isigqibo. Khumbula umthetho osisiseko wezoqoqosho wemfuno kunye nokubonelela. Ukuba umyalelo kwi-eyelashes uphezulu, unokuphakamisa ixabiso lakho.

Hlala ubuyela kwisicwangciso sakho soshishino okanye imephu kwaye uhlaziye isabelo-mali sakho, ukuba kuyimfuneko, njengoko oku kukunceda ukulandelela inkqubela yakho kunye neenjongo. Ke, kubalulekile ukubhala phantsi zonke iintshukumo oza kuzithatha ukusukela ngoku ukuya phambili.

Indawo yokuthengisa

Kule mihla, abantu babonakala bekubona kulula ukuthenga kwi-intanethi kunokutyelela amaziko okwenene. Ikakhulu ngakumbi ngoku ubhubhane uchaphazele ubunewunewu bethu bokuzulazula simahla kunye nembuyekezo yokuthenga.

Ngenxa yesi sizathu, iiwebhusayithi kunye neeplatifti ze-intanethi ziza luncedo ekuqhubeni ishishini lakho.

Ngokutsho kweCarney (2021), i-website eyenziwe ngokwezifiso inokubiza malunga ne-$ 5000, kodwa unokuhlala usenza i-DIY (Yenza ngokwakho) kunye neendawo ezifana ne-Wix kunye ne-squarespace nge-$ 12 kuphela kwi-$ 13 ngenyanga. Isenokutshintsha ngokuxhomekeke kwizinto ezahlukeneyo ezifana nezatifikethi, umxholo, kunye nokunye (Ungajonga uluhlu aphaYimalini Ukwakha iWebhusayithi Ngokuqhelekileyo kuyindleko?) (9).

Enye inketho enokuthi ingabizi nto ngaphandle kwexesha kunye nokuzithengisa kukusebenzisa iiakhawunti zakho zemidiya yoluntu. Ungathumela iimveliso zakho kwaye uzivumele kwi-Instagram, Facebook, Twitter, njl.

Ubuchule kunye neNtengiso

Njengoko besitsho, ishishini kukungcakaza, ke kufuneka uqiniseke ukuba unesicwangciso sakho somdlalo ukuze ufumane uloyiso, nto leyo ethetha inzuzo yeshishini. Ukucwangciswa ngononophelo kweendlela ezahlukeneyo zokuphatha kunye nokuthengisa iimveliso zakho kunokuchaphazela izinto ezininzi ekuchumeni kwenkampani yakho yeeshiya.

Indlela ekujoliswe kuyo iya kukunceda ukuba utsale abona bathengi banomdla kakhulu kwimarike.

Elinye icandelo labathengi esibajongileyo ngabakwishumi elivisayo nabakwiminyaka eyiwaka abaphila kwaye baqhelana nehlabathi ledijithali. Esi sicwangciso sinokuthi siphunyezwe ngokuba nefuthe lokwenza uphononongo lwemveliso ngokubathumelela izinto zakho kuba iiklabhu zeefandom okanye iiklabhu zabalandeli zisetyenziswa njengendawo yokuthanda amashishini kule mihla, ngakumbi phakathi kweli qela lobudala.

Another strategy you can use is to monitor your audience and the latest trends they are into these days. You can check out LashiaAustralie (2021) for the Eyelash Trends for 2021 and keep yourself updated on the market demand so you can ride the tide along.

Discounts, package deals, sales, and idol or artist endorsements are also timeless techniques of selling. As mentioned above, fanfare gaming in the market is intense, especially if the endorser has strong and established fans who always go all out to support their favorites’ endorsements.

Lastly, always make sure that you have a balanced and well-allocated marketing budget that generates certain income. According to Alton (2015), there are 7 ways that you can save on your marketing budget. These are:

1. Susa inkunkuma ebiza imali yakho ngenyanga kodwa ingavelisi nayiphi na intengiso.
2. Kuphephe ukwenza iimpazamo zentengiso kangangoko unako ngokuqesha abantu abafanelekileyo kwiqela lakho lezentengiso.
3. Sebenzisa umxholo okuzisa intengiso endaweni yokuwenza. Endaweni yoko, unokuhlaziya kwaye uphucule esele ikho ukuze uzenze ngcono.
4. Qwalasela ubungakanani bentengiso yakho. Ubungakanani abuthethi ngokuzenzekelayo ukuthengisa okusebenzayo.
5. Yenza kangangoko kwizibonelelo ezikhoyo ezikubiza umrhumo oyi-0%.
6. Beka ingqalelo yakho kuguqulo.
7. Unokucinga ngokusebenza ngaphandle kunye nokuqesha ngaphandle kwabasebenzi benkampani yakho. Njengababhali beeblogi okanye abaphathi beendaba zentlalo ukuba bavume kwaye babhengeze iimveliso zakho kumaqonga eendaba ezentlalo ahlukeneyo.

Isicwangciso sokuthengisa asingomandla amileyo, simanzi kwaye kufuneka sihambe ngokuhamba kwemfuno yentengiso, ke qiniseka ukuba unokuqhubeka nolu tshintsho kwaye uguquke rhoqo.

Ukubeka Esweni Inkqubela Yakho

Ukugcina iithebhu kwiindleko zakho kunye nokurekhoda inzuzo yakho kuya kukunceda ubone inkqubela yakho ngoku, kubandakanywa inzuzo kunye nokulahlekelwa kweshishini lakho le-eyelash.

Kufuneka uqaphele ukuba izicwangciso zoshishino azimiselwanga ematyeni ukuze ungachukumiseki kwaye ungaguquki. Ukubeka esweni kwakho kunokukunceda ubone izinto ezikusebenzelayo nezingekhoyo (5). Iya kukunika ingqiqo malunga noko kufuneka uhlaziywe kunye nokutshintsha kwizicwangciso zakho kunye nokuphathwa kweshishini.

Ezinye Izinto

Zininzi izinto onokuthi uzenze ukwenza i-eyelash yakho ibe nengeniso esingakhange siyijonge ngokupheleleyo ngasentla, ezinje:

• Ubume okanye ukuhamba kweshishini lakho
• Ukufunda malunga nabakhuphisana nabo ukwenza iindlela zokuthengisa ezizodwa
• Ukuqesha abantu abafanelekileyo
• Ukwakha unxibelelwano kunye nentsebenziswano

Nangona kubalulekile kulo naliphi na ishishini, ezi zinto azithethi ngokuzenzekelayo ukuba zisebenza ngendlela efanayo kumntu wonke. Ubungakanani obunye abufanelanga konke, ke lindela uhlengahlengiso apha naphaya ukuze lube lulungele wena kunye neshishini lakho. Kungenxa yokuba isebenzela uJohn ayithethi ukuba iya kusebenzela uJane naye.

Ukuqukumbela

Indlela onokuzuza ngayo kwishishini lakho le-lash ixhomekeke kwi-drive yakho kunye nokuzingisa ukulenza libe lelokwenza ingeniso, kodwa ayipheleli nje kwiminqweno yakho eqhutywa yinjongo. Kuya kufuneka uqwalasele izinto ezithile kwaye wenze uphando ukuze ulwenze lube yimpumelelo, kanye njengezinye zezinto ezixoxwe ngasentla.