Kule mihla, ukunxiba iimveliso zokuthambisa kunye nezixhobo ezinje nge-eyelashes kuthathwa njengento yemihla ngemihla okanye isitayile, esenza ishishini le-lash lishushu ngoku. Ke, ukuba uyazibuza ukuba linokuba nenzuzo kangakanani na ishishini le-lash, qhubeka ufunda eli nqaku.
Ingxelo yehlabathi lonke yathi kuMntla Merika kuphela olindele ukuba nayoi 36.78 ekhulwini isabelo semarike ngenxa yokuveliswa kwee-eyelashes ezenziwe ngesandla kunye nokukhula okukhawulezayo okulindelekileyo ngo-2023 (1). Ngaphezu koko, ishishini le-eyelash alibonisi nakuphi na ukucotha, kwaye ukuba kukho nantoni na, ngokuchaseneyo. Ngokutsho kukaGiovanni (2020), i-2017 yokugqibela kwi-Marike yase-US (eUnited States), i-eyelashes yobuxoki yayimalunga ne-206.4 yezigidi zeedola kwiintengiso. Kwi-2018, inyuke ngaphezu kwe-60 yezigidi zeedola kunye ne-269.7 yezigidi zeedola kwiintengiso. I-Grand View Research, Inc. ibike ukuba ngo-2025, imarike yeeshiya zehlabathi iya kufikelela kwi-1.6 yeebhiliyoni zeedola zaseMelika.
Unokusebenzisa oku kuncedo lwakho ukumisela kunye nokuqinisekisa ukuba uyazuza kwishishini lakho lokuphupha ngokubetha ngelixa intsimbi ishushu.
Ke, ukuba uyazibuza ukuba ishishini le-lash linenzuzo kangakanani kule mihla, idatha ekhankanywe ngasentla iya kukunika umbono. Imfuno, ngakumbi kuba uninzi lwe-makeup gurus kunye nabaphembeleli bafumana ingqalelo ngoku, kwisixhobo esixeliweyo, siyanda ngakumbi ngokuhamba kwexesha.
Ngaphaya koko, ngaphandle kwemiba ebalulekileyo ekufuneka uyithathele ingqalelo xa utsiba kulo mgca weshishini, ezinye izinto zinokuqinisekisa ukuba wenza ishishini lakho le-lash libe nengeniso kangangoko.
Unokuqinisekisa ukuba ungaqinisekisa njani ukuba ungenza inzuzo ngeshishini lakho leeyelashes ngokuqhelana noku kulandelayo:
- Ukubanakho kweMarike kunye nokuDumela kweMarike ePhambili
- Iindleko zeeMveliso kunye neeNtlawulo
- Indawo yokuthengisa
- Ubuchule kunye neNtengiso
- Ukubeka Esweni Inkqubela Yakho
- Ezinye Izinto
Siza kuzama ukuziqhekeza ezo kwaye sizicacise ngeenkcukacha.
Ukubanakho kweMarike kunye nokuDumela kweMarike ePhambili
Njengalo naliphi na elinye ishishini, ishishini lash ngumngcipheko ekufuneka umntu azimisele ukuwuthatha. Kwaye eyona nto ilula ingqondo ngakumbi kuxa usazi ukuba awubeki emngciphekweni idabi elilize.
Enye indlela yokwenza oko kukufunda malunga nesakhono semarike kunye nokuthandwa kweemarike eziphambili zemveliso oyithengisayo, kulo mzekelo, i-eyelashes.
Ngokutsho kweTechnavio (2020) kuHlahlo lwe-COVID-19-False Eyelashes Market 2019-2023: Ukwazisa malunga neMakeup yamehlo ukukhulisa ukukhula, imakethi ye-eyelashes yobuxoki isabonisa ukukhula kwe-363.84 yezigidi zeedola zaseMelika ngexesha lika-2019-2023, iqhubela phambili nge-5% ye-CAGR. Ibonisa ukuba nangona imeko ingumcelimngeni esiziswe ngulo bhubhani, ishishini elingenamsebenzi lihlala liqhuba kakuhle.
Ngaphandle koko, ngenxa yeendlela zokwakheka kwamehlo kunye nefashoni ishushu ngoku, ii-salons zityala imali kwizinto ezinokuthi zinike abathengi bazo, kubandakanya i-eyelashes. Iingcali ze-eyelashes ezizimeleyo kunye ne-studios zihlala zikhula ngokukhawuleza, oku kuthetha ukuba imfuno ye-eyelashes iya kunyuka ngokulindelekileyo (1).
Iindleko zeeMveliso kunye neeNtlawulo
When putting out the prices of your eyelashes, there are various factors that you should consider first. These factors will decide how much your product will cost and what charges there will be.
First, you have to determine the total amount that you spent on materials to make a pair of eyelashes. Eyelashes’ materials can be synthetic, natural silk fibers, or real mink fur; of course, these all have different prices and charges in terms of cost and labor (Sarah, 2017). It also varies according to the thickness and length of the product. Other than that, the types of machinery rented or used are also on the list of expenses determining your product’s final retail price.
Quality and quantity are also other intangible deciding factors. Remember the basic economic rule of demand and supply. If the order on eyelashes is high, you can also raise your value.
Always go back to your business plan or map and update your budget allocation, if necessary, as this helps you track your progress and goals. So, it is vital to jot down all the moves you will be taking from now on.
Indawo yokuthengisa
Nowadays, people seem to find it more convenient to shop online than to visit actual establishments. Most especially now that the pandemic has affected our luxury of free roaming and shopping galore.
Due to this reason, websites and online platforms come in handy in running your lash business.
Ngokutsho kweCarney (2021), i-website eyenziwe ngokwezifiso inokubiza malunga ne-$ 5000, kodwa unokuhlala usenza i-DIY (Yenza ngokwakho) kunye neendawo ezifana ne-Wix kunye ne-squarespace nge-$ 12 kuphela kwi-$ 13 ngenyanga. Isenokutshintsha ngokuxhomekeke kwizinto ezahlukeneyo ezifana nezatifikethi, umxholo, kunye nokunye (Ungajonga uluhlu aphaYimalini Ukwakha iWebhusayithi Ngokuqhelekileyo kuyindleko?) (9).
Enye inketho enokuthi ingabizi nto ngaphandle kwexesha kunye nokuzithengisa kukusebenzisa iiakhawunti zakho zemidiya yoluntu. Ungathumela iimveliso zakho kwaye uzivumele kwi-Instagram, Facebook, Twitter, njl.
Ubuchule kunye neNtengiso
Njengoko besitsho, ishishini kukungcakaza, ke kufuneka uqiniseke ukuba unesicwangciso sakho somdlalo ukuze ufumane uloyiso, nto leyo ethetha inzuzo yeshishini. Ukucwangciswa ngononophelo kweendlela ezahlukeneyo zokuphatha kunye nokuthengisa iimveliso zakho kunokuchaphazela izinto ezininzi ekuchumeni kwenkampani yakho yeeshiya.
Indlela ekujoliswe kuyo iya kukunceda ukuba utsale abona bathengi banomdla kakhulu kwimarike.
Elinye icandelo labathengi esibajongileyo ngabakwishumi elivisayo nabakwiminyaka eyiwaka abaphila kwaye baqhelana nehlabathi ledijithali. Esi sicwangciso sinokuthi siphunyezwe ngokuba nefuthe lokwenza uphononongo lwemveliso ngokubathumelela izinto zakho kuba iiklabhu zeefandom okanye iiklabhu zabalandeli zisetyenziswa njengendawo yokuthanda amashishini kule mihla, ngakumbi phakathi kweli qela lobudala.
Another strategy you can use is to monitor your audience and the latest trends they are into these days. You can check out LashiaAustralie (2021) for the Eyelash Trends for 2021 and keep yourself updated on the market demand so you can ride the tide along.
Discounts, package deals, sales, and idol or artist endorsements are also timeless techniques of selling. As mentioned above, fanfare gaming in the market is intense, especially if the endorser has strong and established fans who always go all out to support their favorites’ endorsements.
Lastly, always make sure that you have a balanced and well-allocated marketing budget that generates certain income. According to Alton (2015), there are 7 ways that you can save on your marketing budget. These are:
- Susa inkunkuma ebiza imali yakho ngenyanga kodwa ingavelisi nayiphi na intengiso.
- Kuphephe ukwenza iimpazamo zentengiso kangangoko unako ngokuqesha abantu abafanelekileyo kwiqela lakho lezentengiso.
- Sebenzisa umxholo okuzisa intengiso endaweni yokuwenza. Endaweni yoko, unokuhlaziya kwaye uphucule esele ikho ukuze uzenze ngcono.
- Qwalasela ubungakanani bentengiso yakho. Ubungakanani abuthethi ngokuzenzekelayo ukuthengisa okusebenzayo.
- Yenza kangangoko kwizibonelelo ezikhoyo ezikubiza umrhumo oyi-0%.
- Beka ingqalelo yakho kuguqulo.
- Unokucinga ngokusebenza ngaphandle kunye nokuqesha ngaphandle kwabasebenzi benkampani yakho. Njengababhali beeblogi okanye abaphathi beendaba zentlalo ukuba bavume kwaye babhengeze iimveliso zakho kumaqonga eendaba ezentlalo ahlukeneyo.
Isicwangciso sokuthengisa asingomandla amileyo, simanzi kwaye kufuneka sihambe ngokuhamba kwemfuno yentengiso, ke qiniseka ukuba unokuqhubeka nolu tshintsho kwaye uguquke rhoqo.
Ukubeka Esweni Inkqubela Yakho
Ukugcina iithebhu kwiindleko zakho kunye nokurekhoda inzuzo yakho kuya kukunceda ubone inkqubela yakho ngoku, kubandakanywa inzuzo kunye nokulahlekelwa kweshishini lakho le-eyelash.
Kufuneka uqaphele ukuba izicwangciso zoshishino azimiselwanga ematyeni ukuze ungachukumiseki kwaye ungaguquki. Ukubeka esweni kwakho kunokukunceda ubone izinto ezikusebenzelayo nezingekhoyo (5). Iya kukunika ingqiqo malunga noko kufuneka uhlaziywe kunye nokutshintsha kwizicwangciso zakho kunye nokuphathwa kweshishini.
Ezinye Izinto
Zininzi izinto onokuthi uzenze ukwenza i-eyelash yakho ibe nengeniso esingakhange siyijonge ngokupheleleyo ngasentla, ezinje:
- Ubume okanye ukuhamba kweshishini lakho
- Ukufunda malunga nabakhuphisana nabo ukwenza iindlela zokuthengisa ezizodwa
- Ukuqesha abantu abafanelekileyo
- Ukwakha unxibelelwano kunye nentsebenziswano
Nangona kubalulekile kulo naliphi na ishishini, ezi zinto azithethi ngokuzenzekelayo ukuba zisebenza ngendlela efanayo kumntu wonke. Ubungakanani obunye abufanelanga konke, ke lindela uhlengahlengiso apha naphaya ukuze lube lulungele wena kunye neshishini lakho. Kungenxa yokuba isebenzela uJohn ayithethi ukuba iya kusebenzela uJane naye.
Ukuqukumbela
Indlela onokuzuza ngayo kwishishini lakho le-lash ixhomekeke kwi-drive yakho kunye nokuzingisa ukulenza libe lelokwenza ingeniso, kodwa ayipheleli nje kwiminqweno yakho eqhutywa yinjongo. Kuya kufuneka uqwalasele izinto ezithile kwaye wenze uphando ukuze ulwenze lube yimpumelelo, kanye njengezinye zezinto ezixoxwe ngasentla.
