Ibhizinisi lezinkophe lingelinye lamabhizinisi anenzuzo enkulu emhlabeni. Kodwa ukuqala umuntu kudinga ukulungiswa okuningi. Noma kunjalo, ukuba nakho kungenzeka ngokuphelele, nakuba kuthatha isikhathi esiningi nomzamo.
Uma ufuna ukuqala uhlobo lwe-eyelash yakho, kunezinto ezimbalwa okufanele uzikhumbule. Izinto okufanele zifakwe ukucwaninga, ukucacisa ukusethwa kwebhizinisi, ukuxhumana nabahlinzeki, ukulungisa izakhiwo zebhizinisi nokumaketha. Yiqiniso, izindleko, izimali, nama-akhawunti ebhizinisi ngezinye zezinto ezicatshangelwayo futhi.
Ngenkathi ukuqala umkhiqizo wakho we-eyelash kungase kube nzima kwabanye, kuhlala kuwumsebenzi onenzuzo. Impela, ukwazi ukuthi ungaqala kanjani kuzokusiza ufinyelele amandla aphezulu ebhizinisi lakho. Ngakho, sizomba sijule komunye nomunye.
Kungakhathaliseki ukuthi wethula uhlobo lwe-lashishi noma uhlobo lomunye umkhiqizo, lesi sihloko sizokusiza ukuthi ucacise ukucabanga kwakho
1: Ucwaningo
Ucwaningo lungenye yezisekelo eziyisisekelo zamabhizinisi. Ucwaningo olusiza inkampani ukuthi ithuthukise isu lokumaketha elisebenza kangcono. Ngalokho, abanikazi bamabhizinisi bangathuthukisa izinsizakalo ezisezingeni eliphezulu futhi.
Okulandelayo yizinto okufanele uzicabangele lapho wenza ucwaningo.
Thengisa Yiziphi Izinhlobo Zemivimbo?
Iya ku-Amazon noma Iya kuwebhusayithi ye-Alibaba noma i-google Trends, Hlola ukuthi yimiphi imikhiqizo edayiswa kakhulu.
Ukuze uthole ukuthi ungabheka kanjani nge-Google, ungadonsa ngezansi kwesahluko semakethe ukuze usibone.
Ungambheka kanjani umthengisi ongcono kakhulu we-Amazon?
Itholakala Ezweni lakho Elihlosiwe e-Amazon, Hlola lezi zixhumanisi;
I-Market Trend
Hlola indawo yebhizinisi kanye nesimo esizungeze leyo ndawo. Sisho ukuthi uzohlola sonke isimo sendawo eseduze nendawo yebhizinisi kanye nendawo uqobo. Ingabe ifanelekile ku-niche yakho oyikhethile? Iyiphi ingxenye yezidingo zabantu ibhizinisi lakho elingayinikeza? Ungakwazi ukuphendula le mibuzo njengoba wenza umbono wakho.
Ungakwazi futhi ukucwaninga izinkampani ezahlukene, ezivelele ezingakuhlinzeka ngemikhiqizo. Qoqa ulwazi oluningi ngangokunokwenzeka. Zonke lezo zinto zingakha umkhondo wakho.
Ngaphezu kwalokho, sebenzisa i-Google njengomngane wakho omkhulu. Isebenza ngempumelelo kakhulu ekufuneni abahlinzeki abangaba khona.
Moreover, you may ask your friends’ ideas about the potential success of your niche within your area.
Amathiphu: Sebenzisa amathrendi e-Google hlola imikhiqizo eku-inthanethi Amathrendi
Faka amagama angukhiye; ungabona amathrendi eminyakeni engu-5 ezinzile futhi kancane up.
Imakethe ehlosiwe
Eduze kakhulu kwakho Imakethe ehlosiwe angamakhasimende akho kanye nezinto azithandayo.
Ake sithi ubheka indawo ofuna ukukhulisa ibhizinisi lakho kuyo. Uma kunjalo, uzoqaphela ukuthi ungahlanganisa abantu ngemibandela ehlukene. Okokuqala, bheka indlela yokuphila yeningi abanayo. Okulandelayo, thola ukuthi zineminyaka emingaki. Ngemva kwalokho, unganquma ukuthi yiziphi izinhlobo zemivimbo ezilungele kangcono kubo.
Amathiphu:
Sebenzisa amathrendi e-Google ukuze uhlole Amazwe namadolobhakazi okuqondiwe.
Ungabona futhi ukuthi i-25mm Mink Lashes iwusesho olushisa kakhulu e-US.
Chofoza inkinobho yokudonsela phansi ukuze ubone ukuqhathaniswa kwemikhiqizo ehlukene.
uma uchofoza inkinobho yokudonsela phansi, Ungabona amazwe ahlukene okucinga Ivolumu Ephakeme ngokwemikhiqizo ehlukene.
Chofoza Igama Lezwe Ukuze Ubone Idolobha Lokusesha Elishisa Kakhulu e-United States
Idolobha losesho elishisayo e-United States
Khomba Amakhasimende kanye Nokuqonda Kwekhasimende Okuqondiwe
Ukuqonda Kwekhasimendeis the key to selling your products, Because you can’t sell a product that everyone will buy. Get to know your customers well, and then target a small group of customers to do your brand first.
Define their ages, genders and sexuality, hobbies, behaviors, salary, and jobs, etc., everything about them.
The more you know, The better you can do
You can ask these questions by defining your customer:
- How old is she?
- Where does she live (country, city)?
- Single or in love or married??
- Does she have kids, and if so, how old?
- Where does she work?
- How is her salary in a year?
- Where is she shopping?
- What is her style? Hot or shy?
- How do her friends describe her?
- What does she do in most spare time?
- What kind of music does she like?
- Iluphi uhlelo lwe-TV aluthandayo?
- Yiziphi ukwesaba/izinhlungu zakhe lapho egqoke imivimbo? Ukungezwani komzimba?
- Kungani efuna izinsiza zakho? Ngoba kukude nesitolo?
- Yini afuna ukuzuza kuyo ngokufaka imivimbo? Ngoba amehlo mancane, isikhala phakathi kwamehlo namashiya sibanzi kakhulu? Izinkophe ezimbalwa?
Ngebhizinisi le-eyelash, okulandelayo umqondo ojwayelekile we-Eyelash customer's Insight.
- Ubudala: Cishe iminyaka engu-24-40
- Ubulili/ubulili: Owesifazane
- Umsebenzi: Kungaba umfundi, abasebenzi basehhovisi, Omama abanezingane ekhaya, Umdwebi.
- Okokuzilibazisa: Ukwenza izimonyo noma ukuya emaphathini
- Umholo: Izinga eliphakathi nangaphezulu
Izindleko Zomkhiqizo kanye Nezinzuzo
Ucwaningo mayelana Nezindleko zezinto ezidingwa abaqalayo bebhizinisi. Into eyodwa okufanele uyicabangele izindleko zomkhiqizo, lapho iningi lemali yakho yokuqala izohamba khona. Ungase futhi ukhokhele isevisi yokuqasha ofuna ukuzisiza ngayo. Ngaphandle kwalokhu, kunezinye izinto okufanele uzazi, kuye ngesitayela ofuna ukusisebenzisa.
Hlala ugxile kule fomula: Imali engenayo -Inzuzo = Izindleko
Ngaphandle kwalokho, cabanga ngenzuzo engaba khona ongayithola. Ngaleyo ndlela, ungakwazi ukukala ukutshalwa kwezimali ofuna ukukunikeza.
Amathiphu:
Ngemva kokwazi Amakhasimende Akho Namazwe, Bese ungaya ukuyohlola izindleko zomkhiqizo.
You can go into the end customers’ market, such as Amazon, Walmart, Target, supermarkets, online stores, and the local market.
isibonelo, hlola intengo ye-Amazon.
1: Itholakala ezweni okuhloswe ngalo, lapha ngitholakala e-US.
2: Sesha : I-Mink Lashes.
Uvele usebenzise amagama akho angukhiye ukuze useshe.
Lapha kukhombisa umphumela, Hlola incazelo: Imivimbo ye-mink yangempela. Bheka ukuthi zithengisa malini, Zipakisha kanjani. Bheka imivimbo engu-10 ye-mink yangempela, Uzothola umqondo ojwayelekile wezindleko.
Also In final steps, contact supplier, ask supplier’s product cost, combine some suppiers’ quoted price. They will let you know the shipping cost too.
Njengoba usukwazile, Ekugcineni ungayithola inzuzo ongaba nayo.
Customers’ Pain Point
Izibuyekezo zomthengi ezivela e-Amazon ezweni lekhasimende eliqondiwe kuyindlela enhle yokuhlola amaphuzu obuhlungu bekhasimende.
Uma ungakwazi ukuthuthukisa umkhiqizo wakho ukuze uthole amaphuzu obuhlungu ekhasimende lakho, lena indlela enhle kakhulu yokuvula imakethe.
isibonelo: sesha imivimbo ye-mink, hamba ekhasini elilodwa lomkhiqizo we-mink lashes, Thola imikhiqizo ethengisa kakhulu, Hlola ukubuyekezwa kwamakhasimende.
in order to check the Customers’ Pain Point, Just check Rate less than 4 stars.
Bheka ukuthi ikhasimende lathini mayelana nemivimbo ye-Mink. Bangaki abantu abavumelana nalokhu kuphawula.
Izimbangi
Izimbangi azibeki izinto ezingezinhle ngokuphelele ebhizinisini lomuntu. Kunalokho ungafunda kuzo.
Yazi ulwazi lwabo, izitayela zokumaketha( lapho bekhangisa khona imikhiqizo? Isitolo se-Instagram/Facebook/ Salon/ Youtube noma isitolo esiku-inthanethi? ),amasu amanani , nanoma yini ebalulekile ongayithola.
Uma ukwazi, thola ukuthi bahola malini ngamasu abo futhi. Ukusuka lapho, ungenza ibhizinisi lakho lihluke. Ungakwazi futhi ukuphindaphinda amasu afakazelwe abawasebenzisayo.
Ungabathola kanjani abaqhudelana be-eyelashes?
Ezitolo eziku-inthanethi, Indlela elula ukusebenzisa ukusesha kwamagama angukhiye kumikhiqizo yakho ku-Google. Umphumela we-google uthi amawebhusayithi ayi-10 okuqala angokuncintisana nawe
Isibonelo, Sesha iMink Lashes, Uzobona ikhasi lemiphumela, Unganaki abakhangisi be-google, iwebhusayithi ye-b2b, efana ne-alibaba.com, noma i-Walmart, amazon lawo mawebhusayithi e-b2c
lawo mawebhusayithi yizimbangi zakho.
Bheka iwebhusayithi yabo, isigaba Semikhiqizo Yabo, Intengo yabo yokuthengisa, yonke into.
Esitolo sendawo, kufanele wazi ezinye izitolo ezidumile eduze kwekhaya lakho noma ihhovisi. noma ungasebenzisa imephu ye-google, Thola indawo yakho, Bese usesha, Uzothola okunye.
Bheka ngezansi izithombe
Isiphetho 1st:
Ngokwaleli phuzu, Ungachaza ukuthi uyithengise kanjani imikhiqizo yakho, Uthengisa malini, Ungapakisha kanjani. Ngalesi sikhathi, ukusebenzisa iphakheji yabahlinzeki kuyinketho engcono kakhulu yesiqalo esisha. Wonke amabhizinisi amasha kufanele aqale ngokusebenzisa i-momey encane kakhulu ukuhlola imakethe kuqala.
2: Nquma ukusethwa kwebhizinisi
Ngemva kokwenza ucwaningo, into elandelayo ongayenza ukunquma ukuthi ufuna ukumisa ibhizinisi lakho kuphi. Isinyathelo esedlule sizokusiza futhi ukuthi wazi inani lemali oyidingayo ukuze uqale. Ngaphandle kokwenza izinto zibe zinde, nazi ezinye izinhlobo zokusetha ezitholakalayo.
Qasha Ihhovisi
Lokhu kuvumelana kancane nesabelomali. Uma ungenayo imali eyanele yokuthenga indawo ngokuphelele, ungacabangela izinsizakalo zokuqasha. Ngempela, ungahlala ungumnikazi wendawo yebhizinisi ngemva kokuba usuzuze imali engenayo ephezulu ngokwanele.
Ihhovisi Lasekhaya
Ukusetha okusekelwe ekhaya kusebenza njengokuvula isaluni. Kodwa-ke, iza nezindleko zemali ephansi. Esikhundleni sokuthenga indawo ngezinjongo zebhizinisi kuphela, usebenzisa ezinye izingxenye zendlu yakho njengesitolo sakho. Lokhu kungaba indlela esebenzayo uma uqala njengenhlangano encane. Nokho, ukunwetshwa kwendawo kungase kube nomkhawulo.
Ukuthengisa ku-inthanethi
Njengoba igama liphakamisa, ibhizinisi lingenziwa ekhaya noma kuphi lapho ukhona. Wonke amakhasimende akho angathenga izinto zawo ku-inthanethi. Ngakolunye uhlangothi, ungakwazi ukuqapha ukuthengisa nomaphi lapho uya khona.
3: Lungiselela Izakhiwo Zebhizinisi
Izakhiwo zebhizinisi yizinto ezinebhizinisi lakho nezinto ezenza ibhizinisi lakho lisebenze. Lokho kufaka phakathi kodwa akumele kukhawulelwe kokulandelayo.
Izimali
Funds are the capital you need to start your business. There should also be a sum of emergency funds if a company faces a downfall in a certain period. And prepare a year’s living funds.
Ukubhalisa Inkampani
Registering the company means processing all the papers needed for business operations. The requirements may differ depending on the type of business entity you want to apply for. Sole proprietary is the easiest, and enterprise-level may have the highest number of requirements.
Thola i-akhawunti yemali
Professional business accounts are also important. It sets more credibility, and it lets you manage funds more effectively.
I-akhawunti yasebhange
Ungase ube ne-akhawunti yomuntu siqu yasebhange. Kodwa-ke, abanikazi bamabhizinisi abaningi bahlukanisa ama-akhawunti abo kuma-akhawunti abo ebhizinisi. Lokhu kunengqondo ngoba izimali ezizimele zihluke ngokuphelele kwezabantu. Wonke amabhange amukela ama-akhawunti ngezinjongo zebhizinisi kuphela.
I-PayPal
Uma ubhalisa nge-PayPal, ikunikeza inketho ongakhetha kuyo komuntu siqu noma kwebhizinisi. Ama-akhawunti ebhizinisi akunikeza izinzuzo ezengeziwe. Isibonelo esisodwa esihle yibhizinisi noma igama lomkhiqizo elivela kumakhasimende akho njengoba ekhokha nge-PayPal esikhundleni somlingiswa wakho.
Amanye ama-E-wallets
Amabhizinisi amaningi aku-inthanethi nawo asebenzisa ukusetshenziswa kwe e-walletsnjengoba zilungele amakhasimende. Ngaphezu kwalokho, abanye baze bamukele imali ye-crypto. Ngempela, ama-cryptocurrencies nawo anawo ama-e-wallet awo.
4: Lungiselela Ibhrendi Yakho
Nakuba konke kubonakala kuhamba kahle kakade, umkhiqizo wakho kufanele usungulwe kahle. Ngakho-ke ngaphambi kokwethula umkhiqizo wakho, kufanele uqedele konke. Nazi izinto okufanele uzikhumbule.
Ukwenza igama lomkhiqizo
Ukwenza (5)I gama le-brandngokuvamile kunzima. Kufanele ihluke kodwa ngesikhathi esifanayo kube lula ukuyikhumbula. Ngaphandle kwalokho, igama kufanele libonise uhlobo lomkhiqizo kanye namanani ebhizinisi lakho. Igama lomkhiqizo wakho lingase libonakale esizindeni sakho sewebhusayithi yomuntu siqu.
Ukuchaza Ibhrendi
Ukuchaza amabhrendi kuzokwakha ukuhluka komkhiqizo wakho, futhi kungaba yisici esinqumayo sempumelelo yalo. Ukuchaza umkhiqizo kusekelwe kunhloso yakho nasembonweni wakho. Yini ofuna ukuyenzela amakhasimende akho? Yini ofuna ukuyibona ngemva kokuhlangana nemishini? Lapho konke sekubekwe phansi, ungenza uphawu lomkhiqizo olubonisa inkampani.
Ilogo yebhrendi
Ilogo yomkhiqizo idala umbono kumakhasimende. Ngakho-ke, kufanele ibonise amanani enkampani yakho. Kulapho futhi uphawu lukhunjulwa khona kalula, lusebenza njengophawu lwakho. Yize kungenjalo ngaso sonke isikhathi, abanikazi bamabhizinisi abaningi bafaka igama lomkhiqizo kumalogo wabo. Ubuhlakani bakho kanye nengqondo ezokwenza uphawu lomkhiqizo wakho lusebenze.
Ukubhalisa Ibhrendi
Ukubhalisa umkhiqizo kungase kudinge ukuthi wenze inqubo ende. Kusho ukubhala lonke ibhizinisi lakho kanye nezakhiwo zalo. Indawo eyodwa okufanele uyivikele wuphawu lwakho lokuhweba. Kusho futhi ukuthola ilungelo lempahla yengqondo yelogo yakho ukuze kungabikho elinye ibhizinisi elifanayo elingathatha kwelakho.
Into ebalulekile okufanele uyiqaphele ukufaka isicelo sobunikazi bophawu lwentengiso kuba nezinqubo ezimbalwa. Okokuqala, ilogo yakho izobuyekezwa, futhi noma ubani angayivimbela. Kodwa-ke, bangakwenza lokho kuphela uma befakazela ukuthi bangabokuqala ukusebenzisa uphawu lokuthengisa olufanayo noluthuthukisile. Lesi futhi esinye isizathu sokuthi umkhiqizo wakho, ikakhulukazi ilogo yakho, kufanele ihluke kwamanye amabhizinisi afanayo.
Yakha Iwebhusayithi Esemthethweni
Amabhizinisi amaningi manje anamawebhusayithi. Isizinda sewebhu sivamise ukuhlobana negama lomkhiqizo wakho.
Kungenjalo, ungakwazi sebenzisa Shopify. Ine-interface eqondile futhi ivumelana nesabelomali.
I-imeyili Yenkampani
Having business or professional emails creates a higher level of impressions from customers. In addition, it helps you appear more legitimate. A professional email usually uses the business domain instead of regular emails like “@gmail.com.”
5: Xhumana nomhlinzeki
Uma wenze ucwaningo lwakho njengoba kushiwo esinyathelweni sokuqala, udinga ukuthola abahlinzeki abafanelekile.
Thola umphakeli
Kodwa-ke, abahlinzeki be-Eyelash bavela ikakhulukazi e-China, ngakho-ke ungabhalisa inkundla enkulu ye-B2B yase-Chinaalibaba.com nomaXhumana nathi uma ufuna ukuthengisa ezishisayoImivimbo emink.
Xhumana Nomhlinzeki
Zama ukuxhumana nabo ngamunye ngamunye bese unquma ukuthi ungathanda yini ukuthola ukunikezwa okuvela kubo noma cha. Akudingekile ukuthi unamathele kumhlinzeki oyedwa. Kungase kwehluke kuye ngezidingo zebhizinisi lakho. Njengoba uxhumana nabo, uzoba nombono onembe kakhudlwana mayelana nezimali ozidingayo.
Thenga amasampula
Buying a few supplies to serve as a sample product is one way to know the quality of their service. You can also use such products to observe your customers’ buying behavior.
Thenga imikhiqizo + Iphakheji yelogo yakho.
Uma usunelisekile ngomphakeli wakho, ungaqala ukuthenga imikhiqizo eyinqwaba kuye. Futhi, faka iphakheji eyenziwe ngendlela oyifisayo ukuze uthole izintengo ezinesaphulelo.
6: Qala Ukuthengisa Nokuthengisa
Uma yonke into isilungile, ungaqala ukukhangisa umkhiqizo wakho ezingeni eliphezulu. Bese, qala ukuthengisa futhi wenze inzuzo. Qhubeka nenqubo, futhi izimali zakho zizokhula. Ukunwetshwa kwebhizinisi kungase kulandele maduze.
Ukuthengisa kungaba izindlela ezi-2:
1: Nikeza ulwazi Olusebenzayo ngemikhiqizo, izimakethe, njll., kumakhasimende akho; le ndlela yonga imali yakho, Kodwa ibiza isikhathi.
2: Sebenzisa i-Google Ads. Le ndlela yonga isikhathi sakho.
3: Hlanganisa izindlela zoku-1 no-2.
Isiphetho
Ukuqala uhlobo lwe-eyelash kuyinqubo ende. Idinga umzamo wakho ophelele nesikhathi. Nokho, uma ukwenza kahle, ungakwazi ukwandisa inani layo lemakethe.
Izinsiza:
I-Target Market (itholwe ku- https://en.wikipedia.org/wiki/Target_market)
Amasu entengo (atholwe kusukela https://www.profitwell.com/recur/all/pricing-strategy-guide/)
Ama-E-wallets (atholwe ku https://economictimes.indiatimes.com/definition/e-wallets)
Ama-Cryptocurrencies (Kubuyiswe ku https://www.investopedia.com/terms/c/cryptocurrency.asp#:~:text=A%20cryptocurrency%20is%20a%20digital,a%20disparate%20network%20of%20computers.)
Igama lebhrendi (likhishwe ku https://www.thoughtco.com/what-is-brand-name-1689036#:~:text=A%20brand%20name%20or%20trade,a%20particular%20product%20or%20service.)
Sebenzisa i-Shopify (ebuyiswe ku- https://www.shopify.com.ph/blog/start-online-store)
I-Customer Insight (kutholwe kokuthi https://en.wikipedia.org/wiki/Customer_insight )
